Lead generation forms a foundation for any business development. Be it an online or an offline store; it plays a crucial part in taking your business towards the path of success. The organizations integrate various strategies into their day-to-day business activities to convert all the visitors to their leads, and thereby clients and promoters. Especially with a large number of active audiences on online space, the marketers are now focusing on this ecosystem to grab their attention.
Although it looks easy, the increased online competition and the unpredictable changes in the user’s online behavior makes the organizations suffer on their path of converting online prospects into leads. Fret not! This write-up assists you in this aspect with the help of seven tried and tested tips. Follow them in your business operations and see a drastic improvement in your revenue pattern.
1. Utilize the Features of Social Media
The expectations of users change rapidly along with the fast-growing technological advancement in the world. To adapt to these changes, marketers must utilize all the popular social media platforms to the fullest. You can promote not only your products or services but also influence the buying pattern of your prospects. That is, you can
– Initiate the conversation with the clients at ease.
– Create social media campaigns and build your brand value.
– Be available 24/7 for customers through social media apps.
– Upload quality contents to look professional.
– Respond to the client’s query quickly.
– Repost, retweet and like some of the intriguing articles.
– Also, you can encourage the prospects to write guest articles for your blog.
The implementation of the social media strategies mentioned here will instill trust in the minds of customers and build a healthy relationship. It will help you to convert your social media followers to leads successfully, and thereby loyal clients.
2.Give Priority to Videos
Since one can understand the video contents easily and quickly, it’s utilization to portray the products or services has increased tremendously in the organizations. Also, the companies can promote their brand at less cost and with less investment of time. That is, they can share the videos in almost every social media platform found online. It is the quickest way to build the brand value with little effort.
You should create the videos that explain your products or services in detail. Also, you must give some space for creativity otherwise your work might go unnoticed in the large pool of videos. You can even include animated stories or GIFS to explain your services or the functionalities of the products to the audience. Besides, you must also allow them to comment or provide any suggestion to your work. This method makes the prospects feel valued and thereby increase their chances of doing business with you.
3. Make Your Offer Page Interesting
Almost everyone loves offers and free goodies. Then you must make your offer sound as well as look interesting. You can maintain a separate page for it instead of navigating the user to such pages. Also, if possible, avoid navigation tools or button on the offer page. It will keep your page neat and also does not confuse the viewer. Besides, try to present only one offer in a page that will be most useful for your clients.
Sometimes it is the best advice to offer some of your services for free. This strategy makes the audiences to test your product or service for the first time and know more about its brand. You can follow various such methods such as:
– Give them a chance to experience your product or service for free on the offer page.
– You can also provide free eBook or magazines that helps in brand awareness.
– Also, you can ask them to sign-up for some free course you offer.
This strategy of providing offers and attracting a large number of leads will help your company to grow effectively.
4. Create A Sense of Scarcity
In short, we can describe this sense of scarcity as ‘Fear of Missing Out’ or FOMO. This method acts as an add-on to the step mentioned above. It is one of the most powerful tactic that is often neglected by the organizations. You can integrate this strategy into your business with ease. You only have to mention the time or set some limitations to your offer while you upload it to your website or other supporting pages.
For instance, you can provide a limited number of free PDF’s, eBooks, or set a count-down timer in your page. All these marketing gimmicks create a sense of scarcity in the minds of the audience. Although it does not consume much of your effort, it drives a good number of potential leads to your company. No one wants to come back to your page to see the captions such as “Offer is Closed.”
5. Keep It Short
Do not stuff your website with many texts. Try to keep your message short and simple so that it is easily readable and understandable. The more materials you include in your page, the chances of visitors leaving your website will also increase alongside. The users want to know about your product and also what your site offers quickly in a few buttons clicks.
The faster you solve their problem or meet their requirement, the faster they will convert. Also, you can maintain a separate page to provide detailed information if the prospects are interested to know more about it. Otherwise, you can mail them the details on request. But do not make any of your pages look cluttered in your website.
6. Tweak Your Landing Page
If you have a simple landing page that does not attract leads to your website, then it’s time to make some changes to it. It is an invaluable tool to increase your lead base quickly. In general, visitors land here after hearing about your brand through promotional activities and social media campaigns. Hence you must build it properly to drag the attention of a large number of quality prospects.
It is always the best idea to create a separate page for different products, services, and offers. Also, it is recommended to explain everything a visitor needs to know about your company as well as its products neatly and creatively. Make sure the audience does not move to some other website for the same product you offer.
7. Placement of CTA’s
The Call-To-Action (CTA) buttons form the basis for any lead conversion. Hence it is essential to consider its placement on your website. It is advised not to have more than one CTA per page. Also, it must be visible and placed somewhere on the top where the users spend most of their read time. That is, do not make your visitor scroll down the website to view your offer and its CTA. The more the user scrolls, the number of conversions reduces along with it.
Besides, you must design it to make them easily clickable in mobile devices. Since the number of mobile users is increasing rapidly, you should optimize your page to make it mobile-friendly. Since your offers are available on both desktop as well as mobile devices with different screen size, it will help you to generate the leads for your company effectively.
Conclusion
Since leads are significant to keep any business on the flow, you must invest extra effort in generating the best leads for your company. Although it does not seem like a roller-coaster ride, it is complicated in a few cases. You may have to face some hurdles on the way of converting the visitors into potential leads. But the implementation of proper strategies at the right time will save you from such obstacles. Digitalization, migration towards social media sites, adequate design and optimization of the website will help you in this aspect. That is, the effective utilization of online platforms and the tools can ease your path towards lead generation.
