What is Meant By Data Cleansing?

Data cleansing is the process of identifying the corrupt or inaccurate records from a database and correcting (removing, replacing, modifying) them to maintain the data quality.

Data Cleansing Service is the most needed service in today’s B2B industries. As data is the most valuable resource, it requires caring and polishing to keep functioning in good order. Our data processing comprises multiple stages – Migration, Standardization, Amalgamation, Restructuring, Replication, Normalization, Verification, Enrichment, and Appending of the missing data field. These processes help you improve your productivity and ROI in a short span while simultaneously lessening the wastage and cost.

Owning an extensive database may not aid your business grow if the information present in it is inaccurate or spending a massive amount on dead information will do no good for your businesses. Blue Mail Media has helped several firms resolve this issue with its highly sophisticated data cleansing process. As a leading B2B database provider, our data processing professionals utilizes sophisticated tools and stringent activities to consistently clean any customer database, eliminate duplicates and errors, check for the data quality, delete incorrect entries, and consolidate multiple data sources to enable easy access to the quality data.

Avail CRM Data Cleansing Service for Diverse Sectors

  • Attorneys
  •  Investment Banks
  • Law Firms
  • Consulting Firms
  • Accounting Firms
  • Various Industries
  • Venture Capital Firms
  • Private Equity Firms
  • Technology Data

Our B2B Data Cleansing Solutions are known for


Boost the Supremacy of Your List with Our End-To-End Data Cleansing

Blue Mail Media offers you with the end-to-end solutions for Data Cleansing process. Our dedicated team of data analysts provides you with wide-ranging data enrichment services to further improve the data quality. It includes the following features:

  • Analysis of imprecise, partial, unauthentic, invalid, inappropriate, unethical or archaic data.
  • Management of key variables in an existing database and suggesting new ones based on it.
  • Finding the redundant customer details in the given database and eliminating them one by one.
  • Appending missing selects on the list, includes contact numbers, emails, job title, fax, states, sales volume, business etc.
  • Suppressing the data against given industry standard files such as TBR, NSF, MPS, GAS, etc.
  • Correcting values against a given set of entities, such as gender, mailing address, fax, location, etc.
  • Fixing discrepancies with respect to abbreviations, spelling errors, and various forms of typing errors.
  • Enhancing the list quality with additional data like images, product attributes, terms of businesses, etc.
  • Approach of removal of data that match the third party information, such as opt-in and opt-out lists.
  • Correlating data format across multiple fields while interlinking and consolidating multiple sources.

    Get Rid of your Bad data with Our Data Cleansing Solutions

    The process of B2B data cleansing is multi-faceted. We detect and remove errors in the database based on given details. We also address the needs of data analysis and resolution of the inconsistency issue. Our data management professionals provide comprehensive Data Cleansing with the aid of latest systems, software, and tools to clean, standardize, normalize, format, de-duplicate, verify and validate critical data of your prospects. Also, our solutions make sure that your marketing database is current, complete, and accurate so that you can enhance the efficiency of multi-channel marketing approach. Blue Mail Media, as one of the leading data cleaning provider, believe in delivering better quality data that increase revenues, customer acquisition rate, improves ROI of marketing campaigns, and streamline business practices efficiently.

    Benefits of Choosing Blue Mail Media's Data Cleaning Service

    Data validation and verification
    Name-checking and enrichment of gender, salutation and more
    Phone number validation and line type categorization
    Email address validation and correction
    Analysis and fixing of missing data
    Mailing list cleansing services
    Normalization or Standardization
    Spelling or Typos correction

    Blue Mail Media’s CRM Data Cleansing Services ensures an accurate as well as an up-to-date database, and thereby allows you to yield the business outcome as per your expectation. Achieving accurate data at your disposal quickens the decision-making process across various industries, based on your existing criteria. Also, clean data ensures that your messages reach the right inboxes and thereby results in the enhancement of your business integrity. Our data cleaning experts understands your requirement, and works toward delivering you the better data quality for easy management in a short time frame. Avail our service to create a top-most and reliable organization and save yourself from future troubles.

    Frequently Asked Questions (FAQ)

    What is the data cleansing process?

    The process involves finding out and cleaning up the irrelevant data. Thus, you have an optimized database to refer to and connect with the prospects.

    What is the difference between data cleansing and data scrubbing?

    Data cleansing means cleaning up of the entire database. The entire information is precisely checked to remove the obsolete data. Data scrubbing means brushing off some of the inactive data or minor errors from the database.

    Why does data need to be cleaned?

    We need to clean up the data to start an effective business conversation via accurate information. The relevant email id, contact number, mailing address and others make it easy to have a result-oriented process.

    How do you clean up customer data?

    After you send us the data, we match your data with our optimized database. The cleansing service is then executed rightly to remove the outdated data and add the missing information. The final data would have the comprehensive and accurate information.

    What are the data cleansing techniques?

    The top-most data cleaning techniques are removing the duplicate data, adding the missing data, spelling or the correction of typos, email address verification and validation, phone number validation, name-checking and others.

    How do I clean my CRM database?

    We ensure that you have a clean and best CRM database. Our professionals remove all the redundant fields causing challenges for your process. The formatting issues are also resolved with the addition of the missing data, standardizing and consolidating the fields.

    Our Clients

    Explore the competitive advantage of marketing intelligence with Blue Mail Media


    Samuel Joseph, Sales Head