What is Meant By Data Cleaning?

Data cleaning (data cleansing) is the process of identifying the corrupt or inaccurate records from a database and correcting (removing, replacing, modifying) them to maintain the data quality.

Data Cleansing Service is the most needed service in today’s B2B industries. As data is the most valuable resource, it requires caring and polishing to keep functioning in good order. Our data processing comprises multiple stages – Migration, Standardization, Amalgamation, Restructuring, Replication, Normalization, Verification, Enrichment, and Appending of the missing data field. These processes help you improve your productivity and ROI in a short span while simultaneously lessening the wastage and cost.

Owning an extensive database may not aid your business grow if the information present in it is inaccurate or spending a massive amount on dead information will do no good for your businesses. Blue Mail Media has helped several firms resolve this issue with its highly sophisticated data cleansing process. As a leading B2B database provider, our data processing professionals utilizes sophisticated tools and stringent activities to consistently clean any customer database, eliminate duplicates and errors, check for the data quality, delete incorrect entries, and consolidate multiple data sources to enable easy access to the quality data.

Avail CRM Data Cleansing Service for Diverse Sectors

  • Data Cleansing for Attorneys
  • Data Cleansing for Investment Banks
  • CRM Data Cleansing for Law Firms
  • Data Cleansing for Consulting Firms
  • CRM Data Cleansing for Accounting Firms
  • Data Cleansing by Industry
  • Data Cleansing for Venture Capital Firms
  • Data Cleansing for Private Equity Firms
  • Technology Data Scrubbing Services

Our B2B Data Cleansing Services are known for


Boost the Supremacy of Your List with Our End-To-End Data Cleansing Service

Blue Mail Media offers you with the end-to-end solutions for data enrichment process. Our dedicated team of data analysts provides you with wide-ranging data enrichment services to further improve the data quality. It includes the following features:

  • Analysis of imprecise, partial, unauthentic, invalid, inappropriate, unethical or archaic data.
  • Management of key variables in an existing database and suggesting new ones based on it.
  • Finding the redundant customer details in the given database and eliminating them one by one.
  • Appending missing selects on the list, includes contact numbers, emails, job title, fax, states, sales volume, business etc.
  • Suppressing the data against given industry standard files such as TBR, NSF, MPS, GAS, etc.
  • Correcting values against a given set of entities, such as gender, mailing address, fax, location, etc.
  • Fixing discrepancies with respect to abbreviations, spelling errors, and various forms of typing errors.
  • Enhancing the list quality with additional data like images, product attributes, terms of businesses, etc.
  • Approach of removal of data that match the third party information, such as opt-in and opt-out lists.
  • Correlating data format across multiple fields while interlinking and consolidating multiple sources.


We Address Various Data Problems

The process of B2B data cleansing is multi-faceted. We detect and remove errors in the database based on given details. We also address the needs of data analysis and resolution of the inconsistency issue. Our data management professionals provide comprehensive Data Enrichment Services with the aid of latest systems, software, and tools to clean, standardize, normalize, format, de-duplicate, verify and validate critical data of your prospects. Also, our solutions make sure that your marketing database is current, complete, and accurate so that you can enhance the efficiency of multi-channel marketing approach. Blue Mail Media, as one of the leading data cleaning provider, believe in delivering better quality data that increase revenues, customer acquisition rate, improves ROI of marketing campaigns, and streamline business practices efficiently.

Benefits of Choosing Blue Mail Media's Data Cleaning Service

Data validation and verification
Name-checking and enrichment of gender, salutation and more
Phone number validation and line type categorization
Email address validation and correction
Analysis and fixing of missing data
Mailing list cleansing services
Normalization or Standardization
Spelling or Typos correction

Blue Mail Media’s CRM Data Cleansing Services ensures an accurate as well as an up-to-date database, and thereby allows you to yield the business outcome as per your expectation. Achieving accurate data at your disposal quickens the decision-making process across various industries, based on your existing criteria. Also, clean data ensures that your messages reach the right inboxes and thereby results in the enhancement of your business integrity. Our data cleaning experts understands your requirement, and works toward delivering you the better data quality for easy management in a short time frame. Avail our service to create a top-most and reliable organization and save yourself from future troubles.

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Frequently Asked Questions (FAQ)

What is data cleansing?

Data cleansing (data cleaning) is the process of identifying the corrupt or inaccurate records from a database and correcting (removing, replacing, modifying) them to maintain the data quality.

What are the common fields do you clean?

The fields we clean include – first name, last name, phone number, email address, postal address, fax, company name, company size, job title, contact employment history, SIC Code, NAICS Code, and many more.

How long does your data cleansing procedure take?

We take 2 to 5 business days to cleanse your database. Before the final delivery of the data, our team re-verifies the records using sophisticated in-house technology to make sure that our clients get more than 90-95% delivery rate.

How do you perform the data cleansing process?

Once we receive your database, we run it against our 75M+ records and flag the records that are incorrect or invalid. We remove or correct the typographical errors by cross-checking them with our pre-validated dataset.

Do you identify the redundant contacts?

Yes. We identify all the duplicate contacts in your database and remove it to avoid redundancy.

Do I get charged each time for cleansing the same contact more than once?

Our data cleaning charges depend on the plan you have subscribed to. You can subscribe for a one-time cleansing process or choose from different data licencing plan where we clean your existing or new records methodically.

Our Clients

Explore the competitive advantage of marketing intelligence with Blue Mail Media.

Lance Rogers, Consultant