Data is one of the most valuable resources and like any other important resources it has to be given required caring and polishing to keep functioning in good order. Data erosion in case of both marketing and sales is approximately 30% per year. That implies how email outreach to marketing automation and buyer profiling to market segmentation, the marketing database (including email lists) are not only biggest expense you have but are also critical element to B2B success.
Clean, hygiene data leads to marketing success – Adopt Data Cleansing
Blue Mail Media pioneers in serving an excellent platform that seamlessly integrates data quality within data integration process and excelling in all quality parameters like:
Improve mailing lists deliverability using data cleansing solutions by Blue Mail Media
- Address validation and cleansing
- Name checking and enrichment of gender, salutation and more
- Phone number validation and line type categorization
- Email address validation and correction