Email Marketing is a powerful way of engaging with buyers. But not every campaign sees the desired success. Many email campaigns are marred by email bounces and low or no engagement. These issues prevent emails from reaching the intended destination. Statistics reveal: The average bounce rate for all industries is 0.7%. The average open rate is 18%. […]
Category: Email Marketing
6 Must Follow Growth Strategies for Small Business
Are you a small business owner? If so, you might need several growth strategies to increase your sales and profit. These strategies are essential to moving your business quickly from level zero to the topmost. But how to implement it? What exactly is a growth strategy? Is it merely a set of rules to gain […]
Say No to 5 Email Practices Impacting Your Brand Reputation
It isn’t hard to believe how opening the inbox – composing the email body – hitting the send button has become customary for most businesses. Email marketers send tens of hundreds of emails in a month. These messages can turn out to be productive, or conversely disruptive for a business if your emails are irrelevant […]
A Beginners Guide On Building Email List From Scratch: 5 Steps To Follow
The first and foremost rule of any business is to build a strong customer base and maintain a healthy relationship with them. Focusing more on retaining the old customers will provide a long-term solution for any organization because customer retention cost is always lesser than the new customer acquisition. But it isn’t the walk in […]
How To Test Your Email Before You Kick-Start Your Email Marketing Campaign
You cannot be sure what may work for you when it comes to email marketing. But you can surely conduct various tests to measure the effectiveness of your emails. Testing the email enables you to analyze how your email performs when its different elements are altered and sent to target customers at different times. You […]
Golden Rules for Initiating Killer Email Campaigns
Email marketing is the most effective and a budget friendly way to approach prospects, but it should be conducted tactfully otherwise all your efforts are sure to go in vain. Keep in mind that there are many businesses that are conducting email marketing campaigns today, but only few are successful as they follow some exceptional […]
Why Does No One Like Your Email Campaigns?
Even after all the efforts you have put into making your email campaign a hit, you are still not getting satisfactory results from it. In such a scenario, series of questions may arise in your mind. You may start asking yourself that where are your emails going wrong? Why are people not viewing your message, […]
Top Five Emails Businesses Should Never Send
Today, the growing reach and effectiveness of emails have compelled companies to incline towards email marketing as a tool to connect with potential buyers. But what matters here is the fact that how can you make your email stand out in the crowd working towards the same goal? In order to capture the attention of […]
How can Email Marketing Drive Visitors to Your Blog?
We all know that marketing of any product or service is done to influence decision makers well before they have made up their minds. With digital transformation spreading all across, consumers are no longer only dependent on people’s opinion. Before asking a real person or a consulting firm, they engage themselves in finding out information […]
10 Rules On How To Buy Email Lists
The Email lists industry which once performed vibrantly is under the threat of mistrust, and the reputation of genuine list sellers is quickly disintegrating. Every time an unhappy customer sheds light on personal experience with mediocre bogus list vendors, it affects the other established names as well. As a result, there is limited scope to […]
