Email Marketing is a powerful way of engaging with buyers. But not every campaign sees the desired success. Many email campaigns are marred by email bounces and low or no engagement. These issues prevent emails from reaching the intended destination. Statistics reveal: The average bounce rate for all industries is 0.7%. The average open rate is 18%. […]
Category: Email Marketing
6 Must Follow Growth Strategies for Small Business
Are you a small business owner? If so, you might need several growth strategies to increase your sales and profit. These strategies are essential to moving your business quickly from level zero to the topmost. But how to implement it? What exactly is a growth strategy? Is it merely a set of rules to gain […]
Say No to 5 Email Practices Impacting Your Brand Reputation
It isn’t hard to believe how opening the inbox – composing the email body – hitting the send button has become customary for most businesses. Email marketers send tens of hundreds of emails in a month. These messages can turn out to be productive, or conversely disruptive for a business if your emails are irrelevant […]
A Beginners Guide On Building Email List From Scratch: 5 Steps To Follow
The first and foremost rule of any business is to build a strong customer base and maintain a healthy relationship with them. Focusing more on retaining the old customers will provide a long-term solution for any organization because customer retention cost is always lesser than the new customer acquisition. But it isn’t the walk in […]
What is an Email list?
An Email List is the compilation of Email addresses of people, subscribers, organizations or institutions to which a marketer, publisher, institution or organization sends information to. Email List facilitates widespread distribution of information to numerous Internet users.
What is Email Marketing?
Email marketing is promoting products, solutions or services of an organization through emails. These emails are sent to an organization’s present and prospective customers or stakeholders with a motive to spread brand awareness or initiate a sales process.
