Data Hygiene is the collective techniques utilized by businesses to ensure the cleanliness of data. It detects and corrects inaccurate records from the given database and also prepares the data files for optimal marketing. The data inefficiency will drain the sales pipeline, conversion rate, and revenue of the organization. Performing Data Hygiene Services such as […]
Category: What is?
What is Data Cleansing?
Data Cleansing is the method of detecting and removing or correcting inaccurate records in a database. A comprehensive data management plan for every business must include regular Data Cleansing Services. With this service, firms can prevent absolutely every error in their databases, and thereby expand the ways in which customers can interact with them. Also, […]
What is Contact Appending?
Contact Appending is the process of enriching the database with profitable business contacts. It may include current job titles, name, etc. Contact Appending Services adds multiple contacts of key decision-makers within a given organization. You can obtain a comprehensive list of contacts by appending contact data of customers as well as potential prospects. Most Common […]
What is Data Appending?
Data Appending is the process of filling all the missing gaps in a given database. It matches contact information of business prospects across various industries and lets you connect with them straight away. With Data Appending Services, businesses can save time, cost as well as resources required to manage the database. Also, it aids the […]
What is Vertical Marketing?
Vertical marketing is a form of marketing in which services, products or solutions are promoted within a particular vertical or industry. These verticals are specific industries or demographic. These industries are also known as a niche market. Vertical marketing is completely opposite to that of mass marketing. It is often used by the companies and […]
What is Business Marketing?
Business Marketing is the form of marketing in which businesses or organizations sell their products or services to other businesses or organizations. It is also known as industrial marketing or business-to-business marketing. The organizations that purchase the products from other organizations use these products for reselling, for organizational operations or in the production of other […]
What is Point of Sale Marketing?
Point of Sale Marketing refers to the techniques which lead to sales at the point the purchase is actually made. Mostly it happens in or around an area where a customer completes a transaction such as a mall-counter, meeting table, or an internet page. Primarily, retailers and restaurants use the Point of Sale Marketing practices. […]
What is Trade Show Marketing?
Trade Shows are events or exhibitions organized to bring together members of a specific industry or area to demonstrate and discuss about the latest that is happening in their industry – be it related products or new services. Trade Show Marketing is a form of marketing in which trade shows or exhibitions for companies to […]
What is Word-of-mouth Marketing?
Word-of-mouth Marketing Word-of-mouth marketing (WOMM) is any form of marketing in which satisfied consumers share information about a product, service or organization with others by using any medium – social networking or an in-person conversation. It can also be termed as consumer-to-consumer marketing. 92% of consumers trust recommendations from friends and family more than any […]
What is Traditional Marketing?
Traditional Marketing Any form or way of promoting, campaigning or advertising that has been used by companies from years is known as Traditional Marketing. Print advertisements broadcast, and telemarketing are the examples of traditional methods of marketing. Traditional marketing can also be simplified as a set of conventional methods used for marketing purposes traced back […]
