What is Vertical Marketing?

Vertical marketing is a form of marketing in which services, products or solutions are promoted within a particular vertical or industry. These verticals are specific industries or demographic. These industries are also known as a niche market. Vertical marketing is completely opposite to that of mass marketing. It is often used by the companies and […]

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What is Business Marketing?

Business Marketing is the form of marketing in which businesses or organizations sell their products or services to other businesses or organizations. It is also known as industrial marketing or business-to-business marketing. The organizations that purchase the products from other organizations use these products for reselling, for organizational operations or in the production of other […]

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What is Point of Sale Marketing?

Point of Sale Marketing refers to the techniques which lead to sales at the point the purchase is actually made. Mostly it happens in or around an area where a customer completes a transaction such as a mall-counter, meeting table, or an internet page. Primarily, retailers and restaurants use the Point of Sale Marketing practices. […]

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What is Trade Show Marketing?

Trade Shows are events or exhibitions organized to bring together members of a specific industry or area to demonstrate and discuss about the latest that is happening in their industry – be it related products or new services. Trade Show Marketing is a form of marketing in which trade shows or exhibitions for companies to […]

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What is Word-of-mouth Marketing?

Word-of-mouth Marketing Word-of-mouth marketing (WOMM) is any form of marketing in which satisfied consumers share information about a product, service or organization with others by using any medium – social networking or an in-person conversation. It can also be termed as consumer-to-consumer marketing. 92% of consumers trust recommendations from friends and family more than any […]

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What is Traditional Marketing?

Traditional Marketing Any form or way of promoting, campaigning or advertising that has been used by companies from years is known as Traditional Marketing. Print advertisements broadcast, and telemarketing are the examples of traditional methods of marketing. Traditional marketing can also be simplified as a set of conventional methods used for marketing purposes traced back […]

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What is Targeted Marketing?

Targeted marketing refers to market segmentation or identifying the specific customers that are more likely to buy your products, solutions or services and then to promote those products, solutions or services to them. It makes the whole process of marketing easier and more cost-effective. Basis for Market Segmentation: Demographic Segmentation – age, gender, job level, […]

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What is Social Media Optimization (SMO)?

Social Media Optimization Social Media Optimization or SMO can be referred as the methodology of creating viral publicity for elevating the awareness of a product or brand by using social media outlets or communities. It can also be termed as a digital strategy in which various social media platforms are used by an organization or […]

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What is Search Engine Optimization (SEO)?

Search Engine Optimization, also known as SEO is the process of using techniques or strategies for getting high ranking in the search results of a search engine to increase traffic for the websites. Google, Yahoo, Bing are a few examples of the search engines. You can consider SEO as a framework because it includes the […]

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What is Social Media Marketing (SMM)?

Social Media Marketing Social Media Marketing or SMM is the form of internet marketing in which social networking websites are used as a medium of marketing. Focusing on establishing identity, content is produced and shared on social media to reach a wide range of customers. In other words, Social Media Marketing is a way through […]

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