Resource Center

  • How To Segment Your Email Database For Stellar Results

    If you have been sending mass campaigns to your whole email list, then the odds are high that your emails are either not being opened, or even worse – marked as spam! If that’s the case, you should revamp your old list and consider email list segmentation. Mailchimp’s latest user data revealed that segmented campaigns

    October 12, 2021
  • 5 Must Know Emails To Get Insurance Industry Clients Hooked On Your Brand

    Marketing to the insurance industry involves promoting solutions that cater to their needs. Gone are the days when marketing meant sending your reps to insurance businesses’ offices in a bid to convince them to buy your product or service. Today’s most successful marketers use digital channels and mainly email marketing to promote their new products

    September 3, 2021
  • Best B2B Campaigns Marketers Cannot Miss

    Creating the perfect marketing campaign can be very challenging. You need to develop unique concepts, plan and execute them, deal with budget issues, pick the right challenge, and whatnot. Still, every once in a while, a stunning campaign pops up and leaves its mark. Marketers need to work tirelessly to ensure that their campaigns are

    August 11, 2021
  • Total Addressable Market And Its Importance for Businesses

    When you start a business, several worries haunt you every step of the way. One of the biggest worries is – how many people might be interested in our product? By having an idea about the total market for your product, you can gauge how much growth potential is there for your new business or

    July 9, 2021
  • 6 Types of Marketing Emails That Guarantee Great Results

    It doesn’t matter what you do or what industry you’re in; email is one of the best mediums to stay connected with your customers. Perhaps you want to connect with them, say hello, or thank them. Or you have an upcoming sale and want to get the word out. Whatever your reason for sending emails,

    June 17, 2021
  • 5 Expert Tips to Create Stellar Product Launch Email Campaigns

    You’re finally ready to launch your new product for which you have worked so hard. The excitement is over the roof, and you want to shout about it to your existing and potential customers. But all the excitement wears off as you get stressed out about approaching the product launch. If you are looking for

    June 7, 2021
  • 6 Winning Strategies to Market to Physicians

    If you’re a marketer who markets products or services to doctors, we bet sometimes you wish you had a magic wand or some special formula for getting their attention. While a few years ago, you could simply send your representative to the physician’s office to market your products, things are way different today. Today’s doctors

    May 26, 2021
  • Using Videos In Email Marketing – 7 Proven Ways To Get Results

    With growing competition and changing customer behavior, it’s becoming increasingly difficult for marketers to reach customers’ inboxes. As per Statista, in September 2020, 47.3% of emails were sent to spam folders. Adding videos to your emails can do wonders for your email marketing campaign. They help your emails get noticed and improve audience engagement. Email open

    May 12, 2021
  • Important Email Marketing Lessons for B2B Marketers in 2021

    When we talk of the marketing strategies, email marketing tops the list because it is one of the most widely used marketing strategies in the B2B world. Statistics indicate that 86% of businesses plan to increase their email marketing budgets. This means that email marketing is here to stay and it’s only becoming bigger in

    April 21, 2021
  • Customer Support Training Tips For Enhanced Customer Satisfaction and Loyalty

    It costs 6-7 times more to acquire a new customer than to retain an existing one. That is why a good B2B customer support team is very important for your business. Besides saving your business lots of money each year, they keep the current operations successful and help your business thrive by serving as references

    April 2, 2021
  • What Is Intent Data and How It Helps B2B Marketers To Enhance ROI and Drive More Sales?

    The job of a B2B marketer today is not easy. With the constant pressure to demonstrate the business value of campaigns to the buyers and create stable conversion pipelines, marketers have to be highly proactive in their approach. As per a B2B buyers’ survey, 77% of buyers conduct a detailed ROI analysis before making a buying

    March 15, 2021
  • 7 Reasons Why Email Marketing is Still Preferred Over Social Media

    Given the dominance of social media marketing, sending traditional emails may seem like an outdated marketing strategy. This couldn’t be further from the truth! For attracting new customers and retaining older ones, email marketing is more powerful than ever. Emails are 40 times more effective than social media to gain new customers, which shows that your business

    February 26, 2021
  • Rewind of 2020: B2B Marketers Challenges and What Lies Ahead

    The COVID-19 pandemic was a difficult time for us all. What made it worse was its sudden unexpected entry into our life. At Blue Mail Media, we are doing our best to get used to the ‘new normal’ by keeping ourselves healthy and safe, sanitizing, using masks, and of course by practicing social distancing. But

    January 29, 2021
  • 7 Emerging Healthcare Technology Trends to Expect in 2021

    The global pandemic has brought about unprecedented interference to every aspect of the medical care sector in a short time. Even though the healthcare tech sector has been growing slowly in the past, development is essential to tackle the challenges it’s facing due to Covid-19. AI in healthcare, followed by other significant technological innovations, are

    January 25, 2021
  • 7 Best Ways For Marketers to Leverage Email in 2021

    The number of emails sent on a daily is over 290 billion, and this figure is estimated to continue growing and reach 347 billion by 2023. Though email has been around for a long time, it’s still as effective as ever, boasting a high ROI of 3800%. However, email marketing tactics keep changing. This means

    January 11, 2021
  • 5 Major B2B Technology Marketing Blunders (With Solutions to Avoid Them)

    As a B2B marketer, you probably know how incredibly powerful content marketing is in terms of persuading your prospects to consider your product or services. Studies show that 51% of B2B consumers rely on content before making a buying decision. Also, 47% read about 3 to 5 content pieces before interacting with a sales representative.

    December 21, 2020
  • 6 Ultimate Black Friday Marketing Tactics For B2B

    Black Friday is among the busiest and biggest annual shopping days. And while most people consider this event to be just for B2C companies, there are numerous strategies that B2B organizations can rely on to exploit this day as well. In 2019, about 93.2 million buyers made online purchases on Black Friday, while Cyber Monday saw

    November 25, 2020
  • 5 Proven Ways For Businesses To Retain Customers During The Pandemic

    From losing money and clients to enabling remote working for employees, coronavirus has completely changed the way businesses operate. And this massive disruption brought by the pandemic has been causing a huge shift in pipeline cultivation and lead generation for B2B marketers. While social distancing is an excellent practice for public health, it isn’t the

    November 2, 2020
  • How to Create Curated Email Newsletter for Your Brand

    We all know that email marketing is the most popular and effective marketing channel available today. It can help you reach out to the target audience at ease and gain more significant revenue than expected. However, one requires curated email content to reap the benefits stated above. This article highlights the importance of a curated

    October 7, 2020
  • How Technology is Helping Various Industrial Sectors

    In today’s internet era, we have witnessed how numerous groundbreaking advancements have revolutionized the way business operations are carried out. In fact, the latest technologies like blockchain, drones, artificial intelligence, big data analytics, fiber optics, IoT, virtual assistants, cloud computing, image recognition, and others play a significant role in modern industrial sectors. Image Source: Gartner

    September 15, 2020
  • Top 10 B2B Influencers to Follow in 2020

    Influencers come in with an inspiring feed – spotless, applicable, and powerful opinions giving followers precisely what they are looking for. However, the internet world is filled with a large number of such influencers, and finding the right one for your niche is really challenging. Moreover, people assume influencer marketing is for B2C industries where

    August 19, 2020
  • How Geo-Targeting Helps You in Lead Generation

    In the age of mass media, most of the marketers are stuck between pleasing the customers and prospective clients. They plan to extend their market size by connecting with as many people as possible to find the right audience. However, broadcast marketing doesn’t work well in this digital era. As an alternative, you can micro-target

    August 5, 2020
  • How Email Marketing Can Be Your Gold Mine

    Businesses often overlook email as it is not a novel or a glittery over-hyped ploy. However, this traditional workhorse is simple enough to effectively build a relationship with the customers and generate higher ROI. In fact, email is capable of producing $38 for every $1 spent, which is approximately 3,800% ROI, as per the DMA

    July 24, 2020
  • Conversion Rate Optimization Tips for Small Business

    Conversion Rate Optimization (CRO) is one of the age-old marketing methods often overlooked by businesses globally. And, some of the brands that have been exploiting CRO in one or the other form since its inception fail to produce the desired outcome. If you are unsure about the magic of CRO or how to implement it

    July 9, 2020
  • 5 Essential Tips for Improving Your Email Marketing ROI

    Today, almost half of the population uses email globally. According to Radicati’s updated report, there are 3.9 million active email users. And this number is foreseen to hit 4.3 billion by 2023. These numbers indicate how email has become one of the most common communication tools around. Email, being one of the affordable and effective

    June 10, 2020
  • 7 Summer Marketing Campaigns to Boost Customer Engagement

    Summer marketing campaigns are the greatest way to promote your products and services. Summer is a great time to release all your creative marketing ideas and drive the attention of the people who are going to the beach and pools to escape the scorching heat. Without delay, draft a summer marketing strategy that keeps your

    May 6, 2020
  • 5 Tech Innovations that Elevate Your B2B Email Marketing Strategy

    Marketing is a way to uplift your business above buying and selling. It is a relationship developed between the company and its clients to manifest a relation that yield profits, value and satisfaction. Starting from understanding the need of a customer to giving final satisfaction, it lasts long. Marketing can be of many kinds. From

    March 11, 2020
  • How Automated Campaigns Can Turn Your New Clients into Regulars

    Do you spend most of your time and money to attract new customers? Well and good. But do you also focus your attention on those who have already exhibited an interest in your brand? If not, this article is curated specially for you. As an experienced marketer, I would say keeping the customers you already

    February 27, 2020
  • 5 Low-Cost B2B Lead Generation Strategies for 2020

    Acquiring customers for your brand by getting more people to know about your business isn’t as easy as it sounds. No matter how interesting your products are, if people are unaware of it, your sales ratio will quietly diminish, making lead generation a crucial affair for the B2B industry. “People shop and learn in a

    February 13, 2020
  • 5 Proven Ways to Redefine B2B Sales with Artificial Intelligence

    Technological advancements, especially artificial intelligence, have helped B2B firms by providing new opportunities for reaching customers. Given its potential for sales management, AI is here to transform the way people interact with brands, and its products and services. However, at the same time, sales teams are increasingly challenged by this shift because buyers are beginning

    January 29, 2020
  • 7 Actionable Tips for Mobile-Friendly Email Campaigns

    Mobile marketing has already taken the world by storm. Considering the adoption of mobiles in the speeding rate, marketers should keep themselves updated with the latest developments. One need to ensure the emails are mobile-device ready, at least in 2020. Catering the promotional messages to portable devices with a 7-inch screen or less may sound

    January 14, 2020
  • GDPR and CCPA : Differences You Should Know

    Welcome to the period of legal reformation. We have two different laws – GDPR and CCPA, both redefining the intact landscape of how the user’s data is to be handled. The General Data Protection Regulation of Europe came into effect last year and was quite a shock for the businesses collecting data on citizens in

    December 30, 2019
  • Plan Your 2020 with Latest Email Marketing Trends

    Email marketing is prevalent and reliable, and I assure you, it remains the same in 2020 and beyond. It is one of the powerful tools for businesses to both engage as well as retain the customers successfully. But an effective email marketing strategy that worked in 2019 may not work in 2020 anymore. If you

    December 12, 2019
  • How AI is Changing the Face of B2B Email Marketing

    Artificial intelligence and email? Will it really blend well? Let’s see today! Although email is far from being the most exciting digital marketing channel, it remains as one of the most productive options for innumerable B2B companies. In fact, it generates a whopping revenue of $38 for every $1 spent, according to the latest study

    November 26, 2019
  • What Really Works in B2B Lead Generation – Truth Revealed

    Getting a lead through the door is harder. A research report by Act-On Software found that 75% of the 244 participants agreed that generating quality leads for their business is one of their most important and challenging goals. If you think the same, worry not. It’s okay. It happens to most of us. However, this

    November 14, 2019
  • 10 Halloween Email Marketing Treats Your Subscribers Love

    Halloween is just around the corner. Now is the perfect time to begin with holiday marketing strategies. Although the idea of Halloween marketing seems fun, it’s quite challenging for most of the companies. Like carving the pumpkins to dressing up with a creepy costume, crafting a pleasing Halloween email campaign takes a lot of effort

    October 29, 2019
  • How to Successfully Modernize Your B2B Industry

    Is it challenging to get your business off the ground? Is your team unable to keep abreast of the latest technological innovations? If your answer is ‘yes,’ we understand how you are coping up to remain competitive in this business world. It’s true, especially when your rivals have big budgets to explore new possibilities and

    October 10, 2019
  • Interactive B2B Email Marketing for Higher Engagement

    You might have already clicked on or swiped the interactive email contents earlier. Generally, e-commerce and retail companies experiment such contents that are exclusively designed to increase the subscriber’s engagement rate. It can be a product demo in GIF form or any microsites with a variety of interactive elements in it such as product feature

    September 12, 2019
  • How to Maintain a Strong B2B Sales Pipeline

    Have you ever wondered why your sales numbers are quite frozen? You may have an active sales team or an effective strategy to keep your employees occupied. Yet, what’s affecting your business the most in terms of the sales revenue? We have an answer for you. Sales as a profession have changed drastically over time,

    August 22, 2019
  • How to Use Marketing Psychology in Email Campaigns

    Is your email inbox cluttered with a large number of unread messages? Do you pick hardly one or two messages out of those to read and proceed with the action? This is an emotional choice any recipient makes. The emails you open are usually the ones that follow marketing psychology practices to lure the users

    July 23, 2019
  • How Will Artificial Intelligence Transform B2B Sales in 2019?

    Gartner predicts that 30% of B2B companies will utilize some kind of AI technology to augment at least one of their prime sales processes by 2020. Artificial intelligence (AI) has already become a fundamental part of our everyday life. The AI enabled smart devices will not only wake you up, or put you to sleep,

    July 3, 2019
  • Best Practices for Your Company Email Signature

    Despite the availability of many methods for exchanging information, email is still extensively used by organizations. More than half of the world population are using email at present, and the number is expected to grow over 4.3 billion by the end of 2023, according to Radicati Group. With billions of emails sent out every day,

    June 20, 2019
  • Do’s and Don’ts of B2B Influencer Marketing to Win Campaigns

    Do you want to increase your brand awareness and reach? Are you running out of time or do not have sufficient resources to gain maximum brand attention? Worry not. Influencer marketing is the best pick for you. It is one of the incredibly powerful strategies that enhance the authority and builds trust among the customers.

    May 30, 2019
  • Effective Email Management Tips for Event Organizers

    Email marketing is still one of the prevalent strategies to get the word out about any event. But that doesn’t mean composing an email, and sending it to the prospects right away will magically boost the conversion rate. Only if you do it right, you will be able to drive more audience and enhance your

    May 9, 2019
  • Creative Marketing Ideas for Easter Promotion

    Easter is here! And, of course, it is the most significant event for marketers out there. One need not sell candies, gifts or sweets to upsurge their company’s profit in this holiday season. There are several other methods to promote the brand and its products. Especially, B2B companies feel left out during these promotional events.

    April 17, 2019
  • Learn Customer Service Lessons From Banking & Financial Industry

    Customer service is one of the basic yet crucial aspects that can either boost your business growth or blow it all at once. So, it is highly essential for every industry, be it large enterprises or SMBs, to treat their customers better and gain a loyal base to advance their venture. Especially, if you interact

    April 4, 2019
  • What You Must Know About Data Privacy as A B2B Marketer

    A report by Statista revealed that only 17% of internet users in the United States believed their data to be very secure online.  So, where are the others? Why do they question their data privacy online? We all know that our online activities are recorded and stored by most of the firms while using their

    March 19, 2019
  • 7 Must Know Marketing Lessons From U.S. Presidents

    Marketing is not just for marketers. Marketing ideals have always been on top of the minds of U.S. Presidents as well. They use it to manage their brand and exhibit presidential campaigns smoothly. Besides, most of them were entrepreneurs and knew the knack of communicating effectively with the people. Are you interested to know more

    February 13, 2019
  • 2019 B2B Marketing Survey Reveals Interesting Facts About Budget Allocation

    Did you do your budgeting well in 2018? We are glad if your answer is yes! A well-structured marketing plan and budgeting are always essential for an organization to keep themselves focused on a specific goal. Although it is not easy to develop a perfect marketing strategy, it is necessary for the success of any

    January 29, 2019
  • 7 Must Try Tips To Lower The Bounce Rate Of Your B2B Website

    You may love your website and spend hours on it to optimize the design and page flow, but what about others? Do they love it as much as you do? Do they spend time on it to go through the contents or services you specify in it? Bounce rate helps you in determining the answer

    January 17, 2019
  • Rules for Successful Email Marketing Campaigns: Learn Do’s and Don’ts

    If you are a B2B marketer, you might know how difficult it is to craft an email that compels the receiver to open it. It is not just about the design or your subject line; there are many other factors one must take note of before hitting the send button. If you are unaware of

    January 3, 2019
  • Christmas Carol Has Begun: 25 Interesting Facts You Must Know Now

    Let’s not get serious today. Christmas carol has already begun. No more talks about Christmas strategies or ads. You will find hundreds of such tips and tricks on holiday marketing online. And, most of those methods are the ones which you already knew or not relevant to your business. So, we don’t wish to waste

    December 20, 2018
  • How to Make Your B2B Telemarketing More Effective: Know These 5 Steps

    The competition in the B2B space has become tighter than ever before. The companies integrate various strategies into their marketing mix to generate a significant number of leads as well as engage their customers. Telemarketing is one among them. Although it seems like an old-school talk, this strategy has never lost its importance in the

    December 11, 2018
  • 7 Surprisingly Effective Ways to Create Content That Converts

    The struggle is real when it comes to B2B content marketing. You cannot just “Publish and Pray” for some miracle to happen in marketing. If you are lucky enough, this mantra might work once. But you cannot expect the same to recur next time. So, eliminate such thoughts and focus on something that genuinely works

    November 20, 2018
  • Halloween is Here! 10 Funny and Exciting Ideas for B2B Marketers

    We are already here. It’s the season of orange and black, crazy costumes, pumpkin carvings, and full of candies. This autumn holiday excites everyone regardless of their age or place. But what about marketers? Why do they look forward to Halloween every year? Almost every brand, every company takes this opportunity to add some fun

    October 31, 2018
  • 10 Great Ideas To Increase Brand Awareness in B2B Space

    Do you want your product or service to become a household name? Proper branding helps you to do so. It will help the consumers to identify your product in a vast marketing space and also aids you in creating a decent reputation. Although it acts as a pillar for the success of any business, most

    October 11, 2018
  • Make Social Media As Your Customer Service Channel: Things To Know

    Earlier people used social media platforms to share the photos, comment on it, and connect with their long-lost friends. But the scenario has entirely changed in the recent years. Especially the rise in the social media marketing and digital marketing systems have wholly transformed the face of such platforms. This change is said to continue

    September 26, 2018
  • Top 6 Tips to Generate Highest Email Marketing Conversion Rates

    You might have seen emails getting piled up in your inbox. Out of those messages, you may ignore some and read a few of them. No matter what you do, the companies utilize email marketing as a way to expand their business operation cost-effectively. It is one of the oldest as well as the finest

    September 11, 2018
  • Be On Top Of The Real Estate Market: 10 Sales Lessons To Learn

    It’s a dream of every real estate agent to stay at the top of the business regardless of hurdles they go through. Although one can predict a fruitful future for this business, it is not the case every time. Sometimes, the salesperson has to be a part of the roller-costar ride right from the beginning.

    August 22, 2018
  • First Man On The Moon: 10 Marketing Lessons To Learn

    “This is one small step for a man, one giant leap for mankind.” ~ Neil Armstrong, the first man who set foot on the moon. On this day in 1969, the United States had created history by reaching the peak of technological achievement. President Kennedy was successful in landing a human on the moon. The

    July 19, 2018
  • 12 Successful B2B Lead Generation Strategies

    Every B2B business looks forward to implementing various approaches to generate leads immediately. It is a vast and challenging task which every industry has to handle. Unlike a sales person who can directly communicate with the audiences, the marketers have to follow specific strategies to meet their target. Along with the emerging technology, they also

    July 10, 2018
  • How 5 Pillars of Social Media Marketing Influence Business

    Social Media Marketing (SMM) is a cost-effective approach used by businesses to increase the customer reach. It also helps in improving the brand exposure tremendously. Companies create brand-related contents and share it across several social media platforms. It not only helps to gain more buyers but also to gather productive feedbacks from them. Social Media

    June 14, 2018
  • The Science of Targeting Millennials with B2B Marketing

    Millennials are the largest generation since and outpacing the Baby Boomers. They are not limited to the tags of ‘consumers’. In fact, now they are getting their seats as decision-makers in B2B organizations of every size – small, medium and even large. Also, nearly half of all B2B researchers are millennials. What we, as marketers,

    May 8, 2018
  • How To Do B2B Influencer Marketing The Right Way

    Influencer marketing is not something new. In fact, it is one among the hottest trends of the marketing world. Like B2C, many B2B marketers around the world are jumping on the bandwagon of influencer marketing. What is Influencer Marketing? Influencer marketing is a form of marketing wherein marketers build relationships with industry leaders and leverage

    April 17, 2018
  • SIC and NAICS Codes: 4 Ways To Use It For Effective Marketing

    Marketing is a tough job. More than a qualified team, latest technologies, and the best of services; it all begins with one question – Are you targeting the right ones? And when we talk about B2B marketing, this ‘right’ becomes imperative. The reasons are many. The B2B buyers don’t believe in taking risks and their

    April 3, 2018
  • GDPR Essentials for Businesses: Guide to Address the Compliance Challenge

    Businesses across the globe are gearing up for 25th May 2018, the day when European Union’s (EU) General Data Protection Regulation (GDPR) will finally be implemented. The new law will impact organizations dealing with the personal data of EU citizens. It will impact your business regardless of the fact that your company is located inside

    March 23, 2018
  • International Women’s Day: Top 4 B2B Marketing Ideas That Work

    8th March, International Women’s Day is about to knock the doors and businesses are all ready to greet it! There will be celebrations honoring the success and achievements of women around the world. Gender parity and women empowerment will be the key addressable issues. And the major focus of B2B marketers will be to give

    March 7, 2018
  • Steal The Attention of B2B Buyers With The Master Keys!

    When it comes to selling, there is nothing you don’t try to get the attention of your B2B buyers. You hire the experts on your team, roll out the best campaigns, and you never forget to measure the outcomes of those campaigns with tech-driven metrics. You have an established social presence, and you always keep

    February 27, 2018
  • 4 Types of B2B Videos Your Customers Love To Watch

    Video is the megatrend of the era. And if you have videos on your B2B marketing roadmap for this year, take a pause and think before executing it. One-size never fits all and let’s accept that video marketing is not an exception here. Different kinds of videos work differently to your customers. For instance, a

    February 1, 2018
  • 4 Biggest B2B Content Marketing Mistakes to Avoid

    Content marketing in B2B is like a first meeting. One mistake might bring you to a missed opportunity of winning a favorable impression. It needs to be right if not perfect – done with adequate research, timing and by rethinking conventional content intelligence. However, the task is not easy. Being humans, B2B marketers, too, are

    January 9, 2018
  • 5 Top B2B Brands That Are Winning It with Social Media

    The urge to find new ways of developing relationships with prospects has led the B2B marketers to a certain obligation of being ‘there’ on social media. The impact is so intense that the entire marketing equation has been changed and studies state that 83% of B2B marketers use social media; making it the most common

    December 13, 2017
  • 5 Ways Your Sales Team Can Win The Modern B2B Buyer

    The digital mediums of information have reshaped the entire dynamics of the present-day B2B sales process. Empowered by the Internet of Things (IOT), new B2B buyers have now come into existence. These modern buyers are equipped with a plethora of digital tools and techniques to drive the best information available before they make any purchase.

    November 29, 2017
  • 4 Expert Tips for Closing Tough B2B Sales

    They are demanding, pushy, and sometimes intimidating enough to test your patience! Selling to such hard to please prospects comes as a complex challenge for every B2B salesperson. But, as your every customer holds an opportunity of becoming a qualified lead; you cannot escape dealing with them. As per experts, ‘Precision in response’ is the

    November 9, 2017
  • How to market your B2B brand this Halloween?

    Halloween is about to mark the season and businesses are all set with their marketing nuggets of treats and tricks to allure their customers. However, the day is an excellent hook for consumer marketing; it might show-up as a little scary for the B2B brands. Conventional marketing often believes that the spooky Halloween promotions hardly

    October 24, 2017
  • Marketing Trends You Can’t Risk to Avoid in 2018

    The changes are never-ending, and the pace seems uncontrollable. Today, marketing is driven by such a revolution of technology! The marketing empire of 2018 will be governed by innovation, and if you really want to survive in that digital world, the conventional intelligence of marketing needs to be shed down. Avoiding the marketing trends of

    October 3, 2017
  • 5 Ways Marketers Can Overcome Their Customer Service Excellence Challenges

    “Your customer doesn’t care how much you know until they know how much you care” – Damon Richards Today, customers are empowered more than ever. Internet of Things (IOT) has given them the privilege to build or demolish the future of your business. Thus, making your customers fall in love with your services or products

    August 16, 2017
  • 5 Ways to Generate Maximum B2B Leads

    Generating leads for your B2B business is not a mystery if you plan right! Lead generation is the end goal that becomes daunting for the marketers. It demands immense diligence, constant endeavor and intelligible strategies to strike right at the quest of generating maximum leads. The reason behind this never-ending chain of effort is that

    August 2, 2017
  • How Digital Marketing Can Turn A Small Business Into A Large Organization?

    Internet has emerged as a communication media that enables even a small or a medium business to think big and explore the endless possibilities that the World Wide Web can offer. With over 3 billion people having access to the Internet, SMEs have an unimaginably large market to play in. And it’s imperative for them

    June 29, 2017
  • Factors to Consider While Applying Colors to Your Marketing Emails

    Colors have a deep effect on our minds and can change our moods in significant ways. Marketers have been actively experimenting with different color combinations to determine which colors are best suited to earn positive responses of prospects/ customers and build a positive image of the brand. Colors make us react on multiple levels. We

    June 22, 2017
  • A Four Step Strategy To Optimize Your Website And Boost Your Lead Generation Efforts

    Lead generation is the sole purpose of all online marketing initiatives. With digitalization at its helm, lead generation through Internet channels has become the prime source of revenue for millions of business enterprises across the world. The sales team relies heavily on the lead generation teams to get quality leads that can be converted into

    June 6, 2017
  • How Digital Marketing Can Become a Key Propeller of B2B Real Estate Deals

    Real Estate Marketing is a lot different in the B2C space than in the B2B model. While it is considerably easy to sell individual property units to home buyers, selling commercial spaces, industrial space and residential spaces to business organizations is a lot more challenging reasoned to the bigger size of deals and the corresponding

    June 1, 2017
  • Changing Paradigms of Marketing in the Age of Virtual Interactions

    Just about two decades ago, being social was being around friends physically. With the advent of social media, the scenario has changed completely and being social today is more about our virtual presence on various digital media platforms. Whether it’s a boon or bane is a debate for another day, it has surely been a

    May 18, 2017
  • May the Data Force Be With You!

    The nearly 400 years old phrase – ‘Knowledge is Power’ still remains highly relevant. In the era where data has become the new unit of life, a businessman or a marketer cannot do a thing without it. They are well aware that consumer is the only god they need to serve, and the only way

    May 4, 2017
  • This International Workers’ Day, Get More Compliant to Labor Laws

    Ignorance of the law is no excuse! Complying with labor laws brings mutual benefits for both an organization and its employees and contributes to society as a whole. Some people believe that breaking a law is an act of valor. However, when they get caught, they realize what they considered to be brave was actually

    April 28, 2017
  • Capitalize on Marketing Returns with Targeted Audience

    In today’s competitive business world, effective marketing strategy is the foundation of every business organization. Regardless of the size of the business, marketing a product or a service not only needs meticulous planning and execution, but also the right methodology. While print media and broadcast media are really popular methods, the cost of implementation remains

    April 26, 2017
  • Why Entrepreneurs Must Learn To Use Marketing Data Early On?

    Bitten by the entrepreneurial bug, when Thomas Sikki, started his first business as a healthcare equipments supplier, the biggest challenge in front of him was to identify potential customers to promote his offerings and generate considerable sales. There are thousands of budding entrepreneurs like Thomas Sikki who are trying to make it big but have

    April 13, 2017
  • Overcoming the Big Data Challenge in Your Data-Driven Marketing

    Marketing decisions today cannot be based on mere instincts or gut feeling. Data holds immense value especially when customers interact with a brand through multiple touch-points and through multiple ways.   With digital becoming the way of life, consumers interact with a brand across multiple touch-points in several different ways. However, this has also led to

    March 28, 2017
  • US Is All About US!

    Blue Mail Media honors all the former presidents as well the current president for making US what it is today. From bricks and beams to aspirations and dreams, you have led America from good to great. May America be Great Forever!

    February 20, 2017
  • ‘The Customer Data Platform’- A New Term in the Digital Hype Cycle

    A decade ago, marketing was more of a manual job with technology to do a little in it. Today, with the advent of thousands of software and technology solutions, marketers are puzzled as to what could be the best platform to deal with customer data and how to integrate the same with various other processes

    February 14, 2017
  • 15 Quotes to Inspire Your Sales and Lead Generation Drive in 2017

    Sales and lead generation is the process that consumes immense amount of energy and need paramount patience. The hardworking professionals involved in sales have to face rejections, disappointments, criticisms, challenging questions and an enormous pressure of meeting their sales targets. However, a sales person must have the courage to turn the stumbling blocks into stepping

    January 12, 2017
  • Wish You a Wonderful 2017

    Blue Mail Media wishes you a year of new Beginnings, Growth, and Success. May all your endeavors meet with appreciation, and you reach new heights every single day. May this Year bring us more wonderful opportunities to work together and unleash new growth possibilities.

    December 30, 2016
  • Welcoming Christmas – The Season of Merry and Joy

    Ho-Ho-Ho!!! Brace yourself tight for the season of happiness and gifting. Meeting everyone’s demand your Santa might reach you late but Blue Mail Media is on time to shower you with warm wishes. Wishing all our clients, their employees, friends and family a wonderful Christmas. Unveil the wrapped up boxes of happiness and success to

    December 23, 2016
  • Is Data Driven Marketing The Next Big Wave?

    How to make a long lasting brand positioning in consumers’ minds when the only constant characteristic about their behavior is volatility? What is the key to consumer satisfaction? How to deal with competition? How to capture consumer data and derive useful insights from it? These are all the questions that linger in the minds of

    December 20, 2016
  • A Bit Of Everything Is The Best Mix For B2B Lead Generation

    B2B Lead generation is the most common challenge faced by organizations all over the world. And the reasons are quite simple. B2C marketers can use aggressive marketing techniques, advertising and promotional offers to lure customers to buy their products or services. Their accessibility to the customers is much higher than that of a B2B business

    November 29, 2016
  • Your Vote is Your Voice, It Counts

    Your vote is your voice, your power, and your responsibility. If you think your vote alone cannot make a difference, then you are wrong. The power of democracy lays in participation, difference of opinions and unity. Your vote is your decision, your mandate and the change you wish to bring in this great country called

    November 8, 2016
  • Want To Be An Entrepreneur? Go Be It

    I have great ideas. I will quit my job. I will start a business of my own. And I will make it big. That’s the most common thought that lingers around the minds of those who are bitten by the entrepreneurial bug. However, a few find the motivation to break out of the cocoons of

    November 7, 2016
  • Don’t Buy an Email List or Mailing List Without Checking these Tips

    To buy or not to buy, that is the question. And by any chance if you have made your mind to buy, don’t ignore the reasons you were thinking not to buy it. That’s the doctrine you must follow before buying a mailing list. When you are purchasing an email database, you must analyse a

    October 26, 2016
  • How Small Fishes Can Challenge the Big Fishes in the SEO Game

    Have you been worried about competing with the big players on the digital marketing battlefield? They may have large fiscal reserves and great marketing and SEO teams, but there is no reason why you can’t do better. If you have an exceptional SEO and content marketing strategy, you can surely make a difference by creating

    October 25, 2016
  • No Data?? God Help Your Digital Marketing Strategy

    Marketers may be brilliant in running hundreds of digital marketing campaigns but they are accountable for the success of each one of them. The real advantage of digital marketing is that you can measure the degree and intensity of the audience response. You may not know how exactly your campaigns affect your brand image in

    October 20, 2016
  • Email Isn’t Going Away Any Time Soon

    In recent years, the term ‘Digital Marketing’ has become synonymous to marketing. Going by the Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey, 98% of marketers believe that online and offline marketing are merging into one. It also mentions that Digital marketing has become the mainstream, while digital commerce is taking a big leap to

    October 18, 2016
  • Think Beyond LinkedIn When It Comes To B2B Social Media Marketing

    When Facebook first came into the picture, it was nothing more than a platform where teenagers came together and interacted. Similarly, Twitter was a minuscule edition of a personal blog. As the world started to realize greater potential of social media, thousands of businesses started exploring marketing opportunities using the same. Many B2C companies have

    October 11, 2016
  • 5 Content Marketing Techniques That Never Fail to Deliver

    Writing a blog purely to increase your sales may not bring the best results in today’s time. In fact, the readers lose interest in your content as soon as they realize you are trying to sell something. What may work instead, is educating your potential market with qualitative and unbiased content. For instance, if you

    October 10, 2016
  • Is Deutsche Bank Too Big To Fail? Or The Bubble Is Going To Burst?

    The credit crunch in 2008 left its scars on the global economy which the world is still recovering through. And if experts are to be believed, the ongoing Deutsche Bank crisis may lead us to the next economic mayhem. Shares of Deutsche Bank hit 30 year lows this week on increasing concerns about the sustainability of the

    October 5, 2016
  • Top 6 Techniques to Expand Your Email Subscriber List

    If you are into email marketing, and you don’t have a robust and powerful email list strategy, then you are making a great mistake. To make your email marketing campaigns successful, you need to keep working on building your subscriber list. The more are your audience reading your email, the better will be your chances

    September 27, 2016
  • 5 Steps to a Successful Decision Making Process – A Valuable Guide by Blue Mail Media

    Playing the role of a decision maker is not a matter of joke. A wrong decision may land up causing considerable financial as well as reputation loss to a company or a brand. Understanding the gravity of the situation, Blue Mail Media, a well-known marketing vendor have come up with tips that will help you

    September 19, 2016
  • Use AMP, or Risk Falling Behind – Online Marketers Are You Ready?

    Today, mobile has become the widely chosen medium through which people consume content. But, for many reading on the mobile web is often a time consuming, inconvenient and frustrating experience. Being a company, who is keen on giving mobile users the best online experience possible, Google has always come up with new offerings, be it

    September 12, 2016
  • 5 Must-known Multi-Channel Platforms Marketers Should Be Aware Of

    The proliferation of multi-channel platforms has made it easier for marketers to reach, stay connected and engage with their customers and prospects from anywhere at any time. On the other hand, customers are also able to get unlimited information through various channels and can enjoy the privilege of controlling the buying process with more choices

    September 8, 2016
  • Top 6 Smart Strategies to Revamp Your Email Marketing in 2016

    Being the widely chosen internet marketing tool for business, email marketing enables business owners and consumers to stay connected, attract higher response rates and more positive responses quickly and at a low cost. With email marketing, you not only get to target the population you want to be in front of, the people you know,

    September 7, 2016
  • Analysis Of Weekly Lead Conversion Rate: What Day Is Favorable For Sales?

    As every busy workweek grinds to halt, marketers are left to face the Friday challenge. Every veteran marketer will tell how driving conversions on Fridays can be like watching grass grow. Here’s why: Week after week marketers are churning marathon content to woo target recipients in exchange for personal information. At a quick glance, it

    August 24, 2016
  • 7 Must-known Ideas to Turn Social Media Connections into Sales

    All of us are aware of the transformation that social media channels have brought in our lives, right from the way we communicate, share information, and play games. If we think from the perspective of business, every post made on a social media platform is an opportunity for customers to convert, giving you access to

    August 15, 2016
  • 5 Effective Ways to Personalize Your Email Marketing Campaigns

    Is there anyone who doesn’t like attention? The answer is obviously no. While buying, each consumer expects that their preferences are will be well taken care of. Similarly, when you deal with a customer, they wish to get a cordial and warm interaction from your end. So, it becomes necessary on your part as a

    August 9, 2016
  • How Marketers Are Making Big Bucks With The Pokémon Go Fad

    A lot has been happening lately around the world after Niantic’s Pokémon Go took the internet by storm. The game has urged patrons to capture their favorite Pokémon using their smartphone. But elsewhere, brands are taking advantage of the ongoing craze. With little hope for brands to place their ads within the game, there is

    August 4, 2016
  • 6 Tips to Make Your Sales Call a Hit

    The sales department is a vital part of an organization as the revenue earning depends on how much you sell.  If you are a sales person then, you very well know that selling is not a matter of joke and how difficult it is to turn prospects into sales. Hence, the real challenge lies in

    August 2, 2016
  • How Social Media can be Beneficial for the Success of your Content Marketing Strategy

    When you opt for using social media platforms to influence your content marketing strategy, it is very important for you to realize that they are not separate entities. Social media and your content strategy go hand in hand and are inseparable. As a core component of your content strategy, it helps you decide everything right

    July 26, 2016
  • The Top 10 Popular Social Media Rules You Must Know

    The potentiality of content and social media marketing can help heighten your audience and customer base in a breathtaking way. But getting started with social media without any previous experience or insight could be quite a daunting task. It’s indispensable that you understand the fundamental of social media marketing. From escalating quality to augmenting your

    June 28, 2016
  • When E-mail has its Say! 2016 is an Exciting Year for Email

    2016 is an exciting year for email Email marketing is on the crag of breathtaking change right now. The rules are intermittently changing in this arena and this is not the time for complacency.  However, this is a new-world order that inculcates the new trends. The tussle takes place when many are either going to

    June 22, 2016
  • 5 Ways to Blog for B2B Marketing

    Blogging is all about what you do, what you do not do, and what you wish you had done when you did it. Blogging is an influential B2B Marketing tool. Through blogging, you can focus on a particular subject matter for accuracy. So, if you aren’t blogging at present, this is the time you should go

    June 8, 2016
  • World No Tobacco Day 2016

    At Blue Mail Media, WE mean this article while Fulfilling our responsibilities towards our consumers, employees as well as our wider society! We nourish our company’s core value in Success and Responsibility that go together. Our responsibility emerged from a realization of the need to account for and redress the adverse impact of Tobacco on society:

    May 31, 2016
  • Businesses Are Queuing To Modernize B2B Infrastructure

    75% of Businesses Are Queuing To Modernize B2B Infrastructure With Revolutionary Initiatives A survey across North America, Europe, and Asia Pacific with  450 senior IT decision makers revealed that up to 75% of the organizations were optimizing the IT infrastructure to meet the challenges presented by the digital economy. The upgrades are also part of

    May 12, 2016
  • 4 Successful Ingredients of Inbound Marketing

    Converting strangers into customers and promoters of your business in a cost-effective manner is a most-pursued objective of the modern era. Inbound marketing is a tactic of using the contents to attract the attention of prospects even before the prospecting begins. Veritable results can take time. Sometimes the wait can exceed months to years. There

    May 3, 2016
  • 6 Things Every Sales Staff Must Stop Doing Right Now

    6 Things Every Sales Staff Must Stop Doing Right Now An average B2B sales staffs tend to flaw things from time to time. Here is a list of six cringe-worthy elements you must stop doing right now. Compromising Consistency Prospecting is not a onetime effort. It is a fundamental essence of B2B business. Consistency is

    April 27, 2016
  • 7 Must Have Tools For Video Marketing

    Did you know the video marketing is the future of all the key marketing tactics? Gone are the days from sales representatives reciting tiresome sales phrases to pesky phone calls that steal a chunk of your time. Luckily, the changing times and trends have led to the ballooning of internet as a future platform for

    April 13, 2016
  • Everything You Didn’t Know About World Health Day

    It is seventh of April, World Health day. As the world is evolving, the overall quality of life is declining. Manifested by stress, environmental conditions, inadequate exercise and unsavory lifestyle many of us have been victims of our reckless pursuit. Blue Mail Media extends World Health Day greetings to its clients and netizens with a

    April 7, 2016
  • The Vitality Of Customer Service To Your B2B Business

    In the B2B realm, the challenge intensifies with the entry of every new competitor. The vendors raise the stakes to make customers return for more. Reinventing the wheel is an expensive solution. Nevertheless, reinventing a strategy is a competent approach to sustaining the growth over a long term. Giving customers quality reason to remain loyal

    April 5, 2016
  • 5 Ways to Increase Brand Awareness in B2B through Social Media

    While looking to build your company’s brand in b2b marketing, social media is the key component. That’s the reason most of the B2B marketers invest in social media to augment for their brand exposure. By employing social media, you can identify your target market, pay attention to their tendencies and at the same time join

    March 1, 2016
  • Why You Must Use Infographics in Your Content Marketing

    If you are really looking to grab the attention of your targeted audience, then it is quite important for you to present your content in the form of info graphics. Always remember that millions of content are generated on a daily basis, so if you do not present it in an innovative way than it

    March 1, 2016
  • Why is Data Appending Important for Your Business?

    If you are an entrepreneur your business have to rely a lot on your database. So, it is quite important for you to not compromise on your operations and exert all your efforts to be able to secure your database and maintain it with accurate details. However, it is observed that everyday companies can lose

    March 1, 2016
  • Top Marketing Tactics for Reaching and Selling to CFOs

    C-level executives are indeed tough to reach. Marketing and selling to these executives have always been challenging for B2B organizations worldwide. Whether it’s a small, mid, or large size organization; C-level executives in every firm hold a unique position, they are the decision-makers, who have the purchasing authority. However, the roles and responsibilities of C-

    March 1, 2016
  • The Best Methods for Building an Email List

    According to several industry experts you must grow an email list gradually and organically by sending relevant and awesome content, in-order to engage the individuals on your list, so that they become the main followers of your business organization. Below listed are few ways to easily build an email list. 1. Allow customers to sign up

    March 1, 2016
  • Surprising Email Marketing Statistics for 2014

    It’s quite surprising to know that email marketing is sure to go a long way as few email marketing statistics of 2014 reveals the lasting power of email. This statistical record proves that email is still an influential tool in the hands of those people who actually know how to utilize it. So, it’s time

    March 1, 2016
  • Profitable Direct Mail Marketing Facts that You Need To Know

    If you are thinking that Direct Mail Marketing is dead in todays digital marketing era, then you are wrong, because 65% of customers of all ages have made a purchase as a result of direct mail, reveals Direct Mail Association (DMA) Factbook for 2013. Apart from this there are also several other studies and facts,

    March 1, 2016
  • Why You Must Append Social Media Data?

    No doubt social media platforms today has become the top online marketing tool, however marketers are looking out for the most effective and proficient ways to know how their clients are using social media platforms to better market to them. Being an integral part of digital marketing machine Social media data requires to be appended,

    March 1, 2016
  • Know More about Email Appending Best Practices

    Email Append typically enables you to grow your list through a third-party provider quickly. This process allows businesses to engage a large number of quality leads by adding the missing email address to customer’s database. You can experience an average of 35% increase in ROI by appending the correct records. Although the process seems to

    March 1, 2016
  • How Marketers Manage Worldwide Email Campaigns?

    A recent study conducted by Lionbridge found out that three- quarters of marketers who carried out worldwide Email campaigns claimed that they do not uphold a list of provincial preferences, instead they managed localization on an ongoing basis. Moreover, the study highlighted the fact that 57% of marketers surveyed claimed that they do customize or

    March 1, 2016
  • 4 Questions You Should Ask Before Purchasing a Mailing List

    There is a vast amount of information and choices available while ordering a mailing list for a Direct Mail Campaign, so it can be quite confusing for you to decide which list works best for you. Moreover, it is quite necessary to make sure that the money you spent on the list did not get

    March 1, 2016
  • How to Obtain the Most from Your Sales Lead

    In order to keep more new sales leads pouring in, sales organizations must build a strong lead generation program; moreover it’s quite essential for sales organizations to build a solid pipeline of sales opportunities by constantly managing their sales leads. Sales teams can keep on expanding the value of each and every new sales lead

    March 1, 2016
  • Golden Rules for Initiating Killer Email Campaigns

    Email marketing is the most effective and a budget friendly way to approach prospects, but it should be conducted tactfully otherwise all your efforts are sure to go in vain. Keep in mind that there are many businesses that are conducting email marketing campaigns today, but only few are successful as they follow some exceptional

    February 27, 2016
  • The Top 5 Email Marketing Best Practices

    Email marketing has already been designated as the most trusted tool of direct marketing and improving website traffic. But what judges the immense popularity of email marketing is that even search engine ditches you, you still have the privilege of receiving traffic from your loyal subscribers. So here at Blue Mail Media, we decided to

    February 27, 2016
  • Checklist for B2B Sales Lead Success

    For your B2B sales lead generation programs you must have spent a lot of time, money and effort. But once you get the leads how you will manage them will make the distinction between a contented sales team and new consumers, on one side or a discontented sales team and lost sales on the other

    February 27, 2016
  • The 4 Biggest Mistakes Commited by Sales

    The rise in competition and changing trends indicate that it’s time for sales departments of every organization to change the way they are managing the clients today. Moreover, they must keep in mind that the traditional techniques of selling are changing and requires the entire sales department to think in a totally different manner. So,

    February 27, 2016
  • Best Techniques to Grow Your Small Business Email Lists

    Whether it is a small business or a big one it is always a big concern for every email marketer to grow their mailing lists with quality sales leads. However, today email addresses of potential prospects keep on changing at a rapid pace. So, in- order to plant the seeds to keep your Small Business Mailing

    February 27, 2016
  • 5 Ways to Increase Brands Awareness for B2B Business in 2016

    Brand awareness is the contingency through which consumers are accustomed to the life and availability of the product. Brand Awareness is acknowledged as the amplitude to which consumers specifically plug into the brand with the individual product. Brand awareness includes both brand awareness at the same time brand recollection. 1. Social Focus As the number

    February 27, 2016
  • 3 More Effective Ways to Develop Your B2B Email Lists

    In order to run efficiently, email marketing campaigns need quality lists. While the process of growing your B2B email list seems to be quite a worrisome process, the attempt is worth trying to ensure that you are frequently adding new addresses to your mailing list. You must keep no stone unturned to effectively grow your

    February 27, 2016
  • The Journey of Susan Wojcicki [Infographic]

    When it comes to listing one of the most accomplished female CEOs in the world today, YouTube CEO Susan Wojcicki’s name tops the list. Susan has been with YouTube since 2014, and currently, she is overseeing YouTube’s content and business operations and responsible for engineering and product development of the video-streaming giant. Under her stewardship,

    June 25, 2021
  • The Journey of Sundar Pichai [Infographic]

    Sundar Pichai, the sought-after CEO of Google LLC and its parent company, Alphabet Inc, is a leader who re-scripted the story of his life to reach the pinnacle of success. His journey from a two-bedroom house to being a powerful CEO of the two largest companies in the world is an inspiration for everyone who

    February 12, 2021
  • The Journey of Tim Cook [Infographic]

    Timothy D. Cook or Tim Cook, the Chief Executive Officer of Apple Inc., has been an inspiration to youth since taking up this esteemed position. His leadership approach is commendable as his career and life lessons can teach us how to form a robust foundation for becoming a successful leader. Also known as the “Most

    October 28, 2020
  • The Journey of Warren Buffett [Infographic]

    Warren Edward Buffett is one of the top investors of all time. The investments of this American business magnate made through his financial holding company ‘Berkshire Hathaway’ helped him build a fortune estimated at 6,770 crores USD. Over his lifetime, this well-known investor earned acclaim as one of the world’s foremost philanthropists alongside being the

    June 30, 2020
  • The Journey of Indra Nooyi [Infographic]

    Reading success stories of some of the most exceptional professionals kindles motivational neurons within us and makes us imitate them to walk the path of success. The success story of “the lady with a spark – Indra Krishnamurthy Nooyi” does precisely the same.  We know her as the former CEO and chairman of PepsiCo, one

    March 2, 2020
  • The Journey of Larry Page [Infographic]

    Larry Page, a well-known icon of the web, is famous as one of the co-founders of Google along with Sergey Brin. You might wonder what is Larry Page net worth, who currently heads this tech giant? If you did not know, it is 6,070 crores USD. Being an influential and inspiring personality, this American computer

    September 27, 2019
  • The Journey of Mark Zuckerberg [Infographic]

    One of the youngest billionaire and philanthropist, Mark Elliot Zuckerberg gained popularity across the globe through his giant social networking website – Facebook. With a clear sense of vision in his mind, he made it to the top and now is valued at over $68 billion. Let’s have an insight into the life of the

    July 9, 2019
  • The Journey of Oprah Winfrey [Infographic]

    Oprah Winfrey, the woman from a poverty-stricken family, made her name into history with her most significant achievements. Today, she is the only black woman on the Forbes list of the 400 wealthiest people in America. Besides, the publication also estimates Winfrey’s net value at $3 billion. If you want to know much about this

    March 5, 2019
  • The Journey of Steve Jobs [Infographic]

    The late Apple founder Steve Paul Jobs was an American entrepreneur and business magnate best known for his innovative ventures of the Apple Inc., the NeXT computer, Pixar, and Disney. From learning electronics tinkering from his father to becoming a leader of the world’s technology empire; the life of Steve Jobs is an incredible example

    October 17, 2018
  • The Journey of Richard Branson [Infographic]

    The English business tycoon, investor and philanthropist Richard Branson is the founder of the Virgin Group – the name that covers more than 400 companies. Known as the coolest business personality of the world, Branson has touched every field – media, entertainment, and transport all with a huge success. He, also, holds many remarkable world

    August 8, 2018
  • The Journey of Jeff Bezos [Infographic]

    American entrepreneur, founder and CEO of the world’s largest online shopping retailer Amazon.com and the owner of The Washington Post – Jeffrey Preston Bezos is now the wealthiest man of the world with a net worth of $100 billion. He embraced his failures and turned them into his success. Here is a brief of his

    January 16, 2018
+ Articles
  • How To Segment Your Email Database For Stellar Results

    If you have been sending mass campaigns to your whole email list, then the odds are high that your emails are either not being opened, or even worse – marked as spam! If that’s the case, you should revamp your old list and consider email list segmentation. Mailchimp’s latest user data revealed that segmented campaigns

    October 12, 2021
  • 5 Must Know Emails To Get Insurance Industry Clients Hooked On Your Brand

    Marketing to the insurance industry involves promoting solutions that cater to their needs. Gone are the days when marketing meant sending your reps to insurance businesses’ offices in a bid to convince them to buy your product or service. Today’s most successful marketers use digital channels and mainly email marketing to promote their new products

    September 3, 2021
  • Best B2B Campaigns Marketers Cannot Miss

    Creating the perfect marketing campaign can be very challenging. You need to develop unique concepts, plan and execute them, deal with budget issues, pick the right challenge, and whatnot. Still, every once in a while, a stunning campaign pops up and leaves its mark. Marketers need to work tirelessly to ensure that their campaigns are

    August 11, 2021
  • Total Addressable Market And Its Importance for Businesses

    When you start a business, several worries haunt you every step of the way. One of the biggest worries is – how many people might be interested in our product? By having an idea about the total market for your product, you can gauge how much growth potential is there for your new business or

    July 9, 2021
  • 6 Types of Marketing Emails That Guarantee Great Results

    It doesn’t matter what you do or what industry you’re in; email is one of the best mediums to stay connected with your customers. Perhaps you want to connect with them, say hello, or thank them. Or you have an upcoming sale and want to get the word out. Whatever your reason for sending emails,

    June 17, 2021
  • 5 Expert Tips to Create Stellar Product Launch Email Campaigns

    You’re finally ready to launch your new product for which you have worked so hard. The excitement is over the roof, and you want to shout about it to your existing and potential customers. But all the excitement wears off as you get stressed out about approaching the product launch. If you are looking for

    June 7, 2021
  • 6 Winning Strategies to Market to Physicians

    If you’re a marketer who markets products or services to doctors, we bet sometimes you wish you had a magic wand or some special formula for getting their attention. While a few years ago, you could simply send your representative to the physician’s office to market your products, things are way different today. Today’s doctors

    May 26, 2021
  • Using Videos In Email Marketing – 7 Proven Ways To Get Results

    With growing competition and changing customer behavior, it’s becoming increasingly difficult for marketers to reach customers’ inboxes. As per Statista, in September 2020, 47.3% of emails were sent to spam folders. Adding videos to your emails can do wonders for your email marketing campaign. They help your emails get noticed and improve audience engagement. Email open

    May 12, 2021
  • Important Email Marketing Lessons for B2B Marketers in 2021

    When we talk of the marketing strategies, email marketing tops the list because it is one of the most widely used marketing strategies in the B2B world. Statistics indicate that 86% of businesses plan to increase their email marketing budgets. This means that email marketing is here to stay and it’s only becoming bigger in

    April 21, 2021
  • Customer Support Training Tips For Enhanced Customer Satisfaction and Loyalty

    It costs 6-7 times more to acquire a new customer than to retain an existing one. That is why a good B2B customer support team is very important for your business. Besides saving your business lots of money each year, they keep the current operations successful and help your business thrive by serving as references

    April 2, 2021
  • What Is Intent Data and How It Helps B2B Marketers To Enhance ROI and Drive More Sales?

    The job of a B2B marketer today is not easy. With the constant pressure to demonstrate the business value of campaigns to the buyers and create stable conversion pipelines, marketers have to be highly proactive in their approach. As per a B2B buyers’ survey, 77% of buyers conduct a detailed ROI analysis before making a buying

    March 15, 2021
  • 7 Reasons Why Email Marketing is Still Preferred Over Social Media

    Given the dominance of social media marketing, sending traditional emails may seem like an outdated marketing strategy. This couldn’t be further from the truth! For attracting new customers and retaining older ones, email marketing is more powerful than ever. Emails are 40 times more effective than social media to gain new customers, which shows that your business

    February 26, 2021
  • Rewind of 2020: B2B Marketers Challenges and What Lies Ahead

    The COVID-19 pandemic was a difficult time for us all. What made it worse was its sudden unexpected entry into our life. At Blue Mail Media, we are doing our best to get used to the ‘new normal’ by keeping ourselves healthy and safe, sanitizing, using masks, and of course by practicing social distancing. But

    January 29, 2021
  • 7 Emerging Healthcare Technology Trends to Expect in 2021

    The global pandemic has brought about unprecedented interference to every aspect of the medical care sector in a short time. Even though the healthcare tech sector has been growing slowly in the past, development is essential to tackle the challenges it’s facing due to Covid-19. AI in healthcare, followed by other significant technological innovations, are

    January 25, 2021
  • 7 Best Ways For Marketers to Leverage Email in 2021

    The number of emails sent on a daily is over 290 billion, and this figure is estimated to continue growing and reach 347 billion by 2023. Though email has been around for a long time, it’s still as effective as ever, boasting a high ROI of 3800%. However, email marketing tactics keep changing. This means

    January 11, 2021
  • 5 Major B2B Technology Marketing Blunders (With Solutions to Avoid Them)

    As a B2B marketer, you probably know how incredibly powerful content marketing is in terms of persuading your prospects to consider your product or services. Studies show that 51% of B2B consumers rely on content before making a buying decision. Also, 47% read about 3 to 5 content pieces before interacting with a sales representative.

    December 21, 2020
  • 6 Ultimate Black Friday Marketing Tactics For B2B

    Black Friday is among the busiest and biggest annual shopping days. And while most people consider this event to be just for B2C companies, there are numerous strategies that B2B organizations can rely on to exploit this day as well. In 2019, about 93.2 million buyers made online purchases on Black Friday, while Cyber Monday saw

    November 25, 2020
  • 5 Proven Ways For Businesses To Retain Customers During The Pandemic

    From losing money and clients to enabling remote working for employees, coronavirus has completely changed the way businesses operate. And this massive disruption brought by the pandemic has been causing a huge shift in pipeline cultivation and lead generation for B2B marketers. While social distancing is an excellent practice for public health, it isn’t the

    November 2, 2020
  • How to Create Curated Email Newsletter for Your Brand

    We all know that email marketing is the most popular and effective marketing channel available today. It can help you reach out to the target audience at ease and gain more significant revenue than expected. However, one requires curated email content to reap the benefits stated above. This article highlights the importance of a curated

    October 7, 2020
  • How Technology is Helping Various Industrial Sectors

    In today’s internet era, we have witnessed how numerous groundbreaking advancements have revolutionized the way business operations are carried out. In fact, the latest technologies like blockchain, drones, artificial intelligence, big data analytics, fiber optics, IoT, virtual assistants, cloud computing, image recognition, and others play a significant role in modern industrial sectors. Image Source: Gartner

    September 15, 2020
  • Top 10 B2B Influencers to Follow in 2020

    Influencers come in with an inspiring feed – spotless, applicable, and powerful opinions giving followers precisely what they are looking for. However, the internet world is filled with a large number of such influencers, and finding the right one for your niche is really challenging. Moreover, people assume influencer marketing is for B2C industries where

    August 19, 2020
  • How Geo-Targeting Helps You in Lead Generation

    In the age of mass media, most of the marketers are stuck between pleasing the customers and prospective clients. They plan to extend their market size by connecting with as many people as possible to find the right audience. However, broadcast marketing doesn’t work well in this digital era. As an alternative, you can micro-target

    August 5, 2020
  • How Email Marketing Can Be Your Gold Mine

    Businesses often overlook email as it is not a novel or a glittery over-hyped ploy. However, this traditional workhorse is simple enough to effectively build a relationship with the customers and generate higher ROI. In fact, email is capable of producing $38 for every $1 spent, which is approximately 3,800% ROI, as per the DMA

    July 24, 2020
  • Conversion Rate Optimization Tips for Small Business

    Conversion Rate Optimization (CRO) is one of the age-old marketing methods often overlooked by businesses globally. And, some of the brands that have been exploiting CRO in one or the other form since its inception fail to produce the desired outcome. If you are unsure about the magic of CRO or how to implement it

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  • 5 Essential Tips for Improving Your Email Marketing ROI

    Today, almost half of the population uses email globally. According to Radicati’s updated report, there are 3.9 million active email users. And this number is foreseen to hit 4.3 billion by 2023. These numbers indicate how email has become one of the most common communication tools around. Email, being one of the affordable and effective

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  • 7 Summer Marketing Campaigns to Boost Customer Engagement

    Summer marketing campaigns are the greatest way to promote your products and services. Summer is a great time to release all your creative marketing ideas and drive the attention of the people who are going to the beach and pools to escape the scorching heat. Without delay, draft a summer marketing strategy that keeps your

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  • 5 Tech Innovations that Elevate Your B2B Email Marketing Strategy

    Marketing is a way to uplift your business above buying and selling. It is a relationship developed between the company and its clients to manifest a relation that yield profits, value and satisfaction. Starting from understanding the need of a customer to giving final satisfaction, it lasts long. Marketing can be of many kinds. From

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  • How Automated Campaigns Can Turn Your New Clients into Regulars

    Do you spend most of your time and money to attract new customers? Well and good. But do you also focus your attention on those who have already exhibited an interest in your brand? If not, this article is curated specially for you. As an experienced marketer, I would say keeping the customers you already

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  • 5 Low-Cost B2B Lead Generation Strategies for 2020

    Acquiring customers for your brand by getting more people to know about your business isn’t as easy as it sounds. No matter how interesting your products are, if people are unaware of it, your sales ratio will quietly diminish, making lead generation a crucial affair for the B2B industry. “People shop and learn in a

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  • 5 Proven Ways to Redefine B2B Sales with Artificial Intelligence

    Technological advancements, especially artificial intelligence, have helped B2B firms by providing new opportunities for reaching customers. Given its potential for sales management, AI is here to transform the way people interact with brands, and its products and services. However, at the same time, sales teams are increasingly challenged by this shift because buyers are beginning

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  • 7 Actionable Tips for Mobile-Friendly Email Campaigns

    Mobile marketing has already taken the world by storm. Considering the adoption of mobiles in the speeding rate, marketers should keep themselves updated with the latest developments. One need to ensure the emails are mobile-device ready, at least in 2020. Catering the promotional messages to portable devices with a 7-inch screen or less may sound

    January 14, 2020
  • GDPR and CCPA : Differences You Should Know

    Welcome to the period of legal reformation. We have two different laws – GDPR and CCPA, both redefining the intact landscape of how the user’s data is to be handled. The General Data Protection Regulation of Europe came into effect last year and was quite a shock for the businesses collecting data on citizens in

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  • Plan Your 2020 with Latest Email Marketing Trends

    Email marketing is prevalent and reliable, and I assure you, it remains the same in 2020 and beyond. It is one of the powerful tools for businesses to both engage as well as retain the customers successfully. But an effective email marketing strategy that worked in 2019 may not work in 2020 anymore. If you

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  • How AI is Changing the Face of B2B Email Marketing

    Artificial intelligence and email? Will it really blend well? Let’s see today! Although email is far from being the most exciting digital marketing channel, it remains as one of the most productive options for innumerable B2B companies. In fact, it generates a whopping revenue of $38 for every $1 spent, according to the latest study

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  • What Really Works in B2B Lead Generation – Truth Revealed

    Getting a lead through the door is harder. A research report by Act-On Software found that 75% of the 244 participants agreed that generating quality leads for their business is one of their most important and challenging goals. If you think the same, worry not. It’s okay. It happens to most of us. However, this

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  • 10 Halloween Email Marketing Treats Your Subscribers Love

    Halloween is just around the corner. Now is the perfect time to begin with holiday marketing strategies. Although the idea of Halloween marketing seems fun, it’s quite challenging for most of the companies. Like carving the pumpkins to dressing up with a creepy costume, crafting a pleasing Halloween email campaign takes a lot of effort

    October 29, 2019
  • How to Successfully Modernize Your B2B Industry

    Is it challenging to get your business off the ground? Is your team unable to keep abreast of the latest technological innovations? If your answer is ‘yes,’ we understand how you are coping up to remain competitive in this business world. It’s true, especially when your rivals have big budgets to explore new possibilities and

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  • Interactive B2B Email Marketing for Higher Engagement

    You might have already clicked on or swiped the interactive email contents earlier. Generally, e-commerce and retail companies experiment such contents that are exclusively designed to increase the subscriber’s engagement rate. It can be a product demo in GIF form or any microsites with a variety of interactive elements in it such as product feature

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  • How to Maintain a Strong B2B Sales Pipeline

    Have you ever wondered why your sales numbers are quite frozen? You may have an active sales team or an effective strategy to keep your employees occupied. Yet, what’s affecting your business the most in terms of the sales revenue? We have an answer for you. Sales as a profession have changed drastically over time,

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  • How to Use Marketing Psychology in Email Campaigns

    Is your email inbox cluttered with a large number of unread messages? Do you pick hardly one or two messages out of those to read and proceed with the action? This is an emotional choice any recipient makes. The emails you open are usually the ones that follow marketing psychology practices to lure the users

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  • How Will Artificial Intelligence Transform B2B Sales in 2019?

    Gartner predicts that 30% of B2B companies will utilize some kind of AI technology to augment at least one of their prime sales processes by 2020. Artificial intelligence (AI) has already become a fundamental part of our everyday life. The AI enabled smart devices will not only wake you up, or put you to sleep,

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  • Best Practices for Your Company Email Signature

    Despite the availability of many methods for exchanging information, email is still extensively used by organizations. More than half of the world population are using email at present, and the number is expected to grow over 4.3 billion by the end of 2023, according to Radicati Group. With billions of emails sent out every day,

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  • Do’s and Don’ts of B2B Influencer Marketing to Win Campaigns

    Do you want to increase your brand awareness and reach? Are you running out of time or do not have sufficient resources to gain maximum brand attention? Worry not. Influencer marketing is the best pick for you. It is one of the incredibly powerful strategies that enhance the authority and builds trust among the customers.

    May 30, 2019
  • Effective Email Management Tips for Event Organizers

    Email marketing is still one of the prevalent strategies to get the word out about any event. But that doesn’t mean composing an email, and sending it to the prospects right away will magically boost the conversion rate. Only if you do it right, you will be able to drive more audience and enhance your

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  • Creative Marketing Ideas for Easter Promotion

    Easter is here! And, of course, it is the most significant event for marketers out there. One need not sell candies, gifts or sweets to upsurge their company’s profit in this holiday season. There are several other methods to promote the brand and its products. Especially, B2B companies feel left out during these promotional events.

    April 17, 2019
  • Learn Customer Service Lessons From Banking & Financial Industry

    Customer service is one of the basic yet crucial aspects that can either boost your business growth or blow it all at once. So, it is highly essential for every industry, be it large enterprises or SMBs, to treat their customers better and gain a loyal base to advance their venture. Especially, if you interact

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  • What You Must Know About Data Privacy as A B2B Marketer

    A report by Statista revealed that only 17% of internet users in the United States believed their data to be very secure online.  So, where are the others? Why do they question their data privacy online? We all know that our online activities are recorded and stored by most of the firms while using their

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  • 7 Must Know Marketing Lessons From U.S. Presidents

    Marketing is not just for marketers. Marketing ideals have always been on top of the minds of U.S. Presidents as well. They use it to manage their brand and exhibit presidential campaigns smoothly. Besides, most of them were entrepreneurs and knew the knack of communicating effectively with the people. Are you interested to know more

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  • 2019 B2B Marketing Survey Reveals Interesting Facts About Budget Allocation

    Did you do your budgeting well in 2018? We are glad if your answer is yes! A well-structured marketing plan and budgeting are always essential for an organization to keep themselves focused on a specific goal. Although it is not easy to develop a perfect marketing strategy, it is necessary for the success of any

    January 29, 2019
  • 7 Must Try Tips To Lower The Bounce Rate Of Your B2B Website

    You may love your website and spend hours on it to optimize the design and page flow, but what about others? Do they love it as much as you do? Do they spend time on it to go through the contents or services you specify in it? Bounce rate helps you in determining the answer

    January 17, 2019
  • Rules for Successful Email Marketing Campaigns: Learn Do’s and Don’ts

    If you are a B2B marketer, you might know how difficult it is to craft an email that compels the receiver to open it. It is not just about the design or your subject line; there are many other factors one must take note of before hitting the send button. If you are unaware of

    January 3, 2019
  • Christmas Carol Has Begun: 25 Interesting Facts You Must Know Now

    Let’s not get serious today. Christmas carol has already begun. No more talks about Christmas strategies or ads. You will find hundreds of such tips and tricks on holiday marketing online. And, most of those methods are the ones which you already knew or not relevant to your business. So, we don’t wish to waste

    December 20, 2018
  • How to Make Your B2B Telemarketing More Effective: Know These 5 Steps

    The competition in the B2B space has become tighter than ever before. The companies integrate various strategies into their marketing mix to generate a significant number of leads as well as engage their customers. Telemarketing is one among them. Although it seems like an old-school talk, this strategy has never lost its importance in the

    December 11, 2018
  • 7 Surprisingly Effective Ways to Create Content That Converts

    The struggle is real when it comes to B2B content marketing. You cannot just “Publish and Pray” for some miracle to happen in marketing. If you are lucky enough, this mantra might work once. But you cannot expect the same to recur next time. So, eliminate such thoughts and focus on something that genuinely works

    November 20, 2018
  • Halloween is Here! 10 Funny and Exciting Ideas for B2B Marketers

    We are already here. It’s the season of orange and black, crazy costumes, pumpkin carvings, and full of candies. This autumn holiday excites everyone regardless of their age or place. But what about marketers? Why do they look forward to Halloween every year? Almost every brand, every company takes this opportunity to add some fun

    October 31, 2018
  • 10 Great Ideas To Increase Brand Awareness in B2B Space

    Do you want your product or service to become a household name? Proper branding helps you to do so. It will help the consumers to identify your product in a vast marketing space and also aids you in creating a decent reputation. Although it acts as a pillar for the success of any business, most

    October 11, 2018
  • Make Social Media As Your Customer Service Channel: Things To Know

    Earlier people used social media platforms to share the photos, comment on it, and connect with their long-lost friends. But the scenario has entirely changed in the recent years. Especially the rise in the social media marketing and digital marketing systems have wholly transformed the face of such platforms. This change is said to continue

    September 26, 2018
  • Top 6 Tips to Generate Highest Email Marketing Conversion Rates

    You might have seen emails getting piled up in your inbox. Out of those messages, you may ignore some and read a few of them. No matter what you do, the companies utilize email marketing as a way to expand their business operation cost-effectively. It is one of the oldest as well as the finest

    September 11, 2018
  • Be On Top Of The Real Estate Market: 10 Sales Lessons To Learn

    It’s a dream of every real estate agent to stay at the top of the business regardless of hurdles they go through. Although one can predict a fruitful future for this business, it is not the case every time. Sometimes, the salesperson has to be a part of the roller-costar ride right from the beginning.

    August 22, 2018
  • First Man On The Moon: 10 Marketing Lessons To Learn

    “This is one small step for a man, one giant leap for mankind.” ~ Neil Armstrong, the first man who set foot on the moon. On this day in 1969, the United States had created history by reaching the peak of technological achievement. President Kennedy was successful in landing a human on the moon. The

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  • 12 Successful B2B Lead Generation Strategies

    Every B2B business looks forward to implementing various approaches to generate leads immediately. It is a vast and challenging task which every industry has to handle. Unlike a sales person who can directly communicate with the audiences, the marketers have to follow specific strategies to meet their target. Along with the emerging technology, they also

    July 10, 2018
  • How 5 Pillars of Social Media Marketing Influence Business

    Social Media Marketing (SMM) is a cost-effective approach used by businesses to increase the customer reach. It also helps in improving the brand exposure tremendously. Companies create brand-related contents and share it across several social media platforms. It not only helps to gain more buyers but also to gather productive feedbacks from them. Social Media

    June 14, 2018
  • The Science of Targeting Millennials with B2B Marketing

    Millennials are the largest generation since and outpacing the Baby Boomers. They are not limited to the tags of ‘consumers’. In fact, now they are getting their seats as decision-makers in B2B organizations of every size – small, medium and even large. Also, nearly half of all B2B researchers are millennials. What we, as marketers,

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  • How To Do B2B Influencer Marketing The Right Way

    Influencer marketing is not something new. In fact, it is one among the hottest trends of the marketing world. Like B2C, many B2B marketers around the world are jumping on the bandwagon of influencer marketing. What is Influencer Marketing? Influencer marketing is a form of marketing wherein marketers build relationships with industry leaders and leverage

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  • SIC and NAICS Codes: 4 Ways To Use It For Effective Marketing

    Marketing is a tough job. More than a qualified team, latest technologies, and the best of services; it all begins with one question – Are you targeting the right ones? And when we talk about B2B marketing, this ‘right’ becomes imperative. The reasons are many. The B2B buyers don’t believe in taking risks and their

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  • GDPR Essentials for Businesses: Guide to Address the Compliance Challenge

    Businesses across the globe are gearing up for 25th May 2018, the day when European Union’s (EU) General Data Protection Regulation (GDPR) will finally be implemented. The new law will impact organizations dealing with the personal data of EU citizens. It will impact your business regardless of the fact that your company is located inside

    March 23, 2018
  • International Women’s Day: Top 4 B2B Marketing Ideas That Work

    8th March, International Women’s Day is about to knock the doors and businesses are all ready to greet it! There will be celebrations honoring the success and achievements of women around the world. Gender parity and women empowerment will be the key addressable issues. And the major focus of B2B marketers will be to give

    March 7, 2018
  • Steal The Attention of B2B Buyers With The Master Keys!

    When it comes to selling, there is nothing you don’t try to get the attention of your B2B buyers. You hire the experts on your team, roll out the best campaigns, and you never forget to measure the outcomes of those campaigns with tech-driven metrics. You have an established social presence, and you always keep

    February 27, 2018
  • 4 Types of B2B Videos Your Customers Love To Watch

    Video is the megatrend of the era. And if you have videos on your B2B marketing roadmap for this year, take a pause and think before executing it. One-size never fits all and let’s accept that video marketing is not an exception here. Different kinds of videos work differently to your customers. For instance, a

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  • 4 Biggest B2B Content Marketing Mistakes to Avoid

    Content marketing in B2B is like a first meeting. One mistake might bring you to a missed opportunity of winning a favorable impression. It needs to be right if not perfect – done with adequate research, timing and by rethinking conventional content intelligence. However, the task is not easy. Being humans, B2B marketers, too, are

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  • 5 Top B2B Brands That Are Winning It with Social Media

    The urge to find new ways of developing relationships with prospects has led the B2B marketers to a certain obligation of being ‘there’ on social media. The impact is so intense that the entire marketing equation has been changed and studies state that 83% of B2B marketers use social media; making it the most common

    December 13, 2017
  • 5 Ways Your Sales Team Can Win The Modern B2B Buyer

    The digital mediums of information have reshaped the entire dynamics of the present-day B2B sales process. Empowered by the Internet of Things (IOT), new B2B buyers have now come into existence. These modern buyers are equipped with a plethora of digital tools and techniques to drive the best information available before they make any purchase.

    November 29, 2017
  • 4 Expert Tips for Closing Tough B2B Sales

    They are demanding, pushy, and sometimes intimidating enough to test your patience! Selling to such hard to please prospects comes as a complex challenge for every B2B salesperson. But, as your every customer holds an opportunity of becoming a qualified lead; you cannot escape dealing with them. As per experts, ‘Precision in response’ is the

    November 9, 2017
  • How to market your B2B brand this Halloween?

    Halloween is about to mark the season and businesses are all set with their marketing nuggets of treats and tricks to allure their customers. However, the day is an excellent hook for consumer marketing; it might show-up as a little scary for the B2B brands. Conventional marketing often believes that the spooky Halloween promotions hardly

    October 24, 2017
  • Marketing Trends You Can’t Risk to Avoid in 2018

    The changes are never-ending, and the pace seems uncontrollable. Today, marketing is driven by such a revolution of technology! The marketing empire of 2018 will be governed by innovation, and if you really want to survive in that digital world, the conventional intelligence of marketing needs to be shed down. Avoiding the marketing trends of

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  • 5 Ways Marketers Can Overcome Their Customer Service Excellence Challenges

    “Your customer doesn’t care how much you know until they know how much you care” – Damon Richards Today, customers are empowered more than ever. Internet of Things (IOT) has given them the privilege to build or demolish the future of your business. Thus, making your customers fall in love with your services or products

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  • 5 Ways to Generate Maximum B2B Leads

    Generating leads for your B2B business is not a mystery if you plan right! Lead generation is the end goal that becomes daunting for the marketers. It demands immense diligence, constant endeavor and intelligible strategies to strike right at the quest of generating maximum leads. The reason behind this never-ending chain of effort is that

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  • How Digital Marketing Can Turn A Small Business Into A Large Organization?

    Internet has emerged as a communication media that enables even a small or a medium business to think big and explore the endless possibilities that the World Wide Web can offer. With over 3 billion people having access to the Internet, SMEs have an unimaginably large market to play in. And it’s imperative for them

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  • Factors to Consider While Applying Colors to Your Marketing Emails

    Colors have a deep effect on our minds and can change our moods in significant ways. Marketers have been actively experimenting with different color combinations to determine which colors are best suited to earn positive responses of prospects/ customers and build a positive image of the brand. Colors make us react on multiple levels. We

    June 22, 2017
  • A Four Step Strategy To Optimize Your Website And Boost Your Lead Generation Efforts

    Lead generation is the sole purpose of all online marketing initiatives. With digitalization at its helm, lead generation through Internet channels has become the prime source of revenue for millions of business enterprises across the world. The sales team relies heavily on the lead generation teams to get quality leads that can be converted into

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  • How Digital Marketing Can Become a Key Propeller of B2B Real Estate Deals

    Real Estate Marketing is a lot different in the B2C space than in the B2B model. While it is considerably easy to sell individual property units to home buyers, selling commercial spaces, industrial space and residential spaces to business organizations is a lot more challenging reasoned to the bigger size of deals and the corresponding

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  • Changing Paradigms of Marketing in the Age of Virtual Interactions

    Just about two decades ago, being social was being around friends physically. With the advent of social media, the scenario has changed completely and being social today is more about our virtual presence on various digital media platforms. Whether it’s a boon or bane is a debate for another day, it has surely been a

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  • May the Data Force Be With You!

    The nearly 400 years old phrase – ‘Knowledge is Power’ still remains highly relevant. In the era where data has become the new unit of life, a businessman or a marketer cannot do a thing without it. They are well aware that consumer is the only god they need to serve, and the only way

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  • This International Workers’ Day, Get More Compliant to Labor Laws

    Ignorance of the law is no excuse! Complying with labor laws brings mutual benefits for both an organization and its employees and contributes to society as a whole. Some people believe that breaking a law is an act of valor. However, when they get caught, they realize what they considered to be brave was actually

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  • Capitalize on Marketing Returns with Targeted Audience

    In today’s competitive business world, effective marketing strategy is the foundation of every business organization. Regardless of the size of the business, marketing a product or a service not only needs meticulous planning and execution, but also the right methodology. While print media and broadcast media are really popular methods, the cost of implementation remains

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  • Why Entrepreneurs Must Learn To Use Marketing Data Early On?

    Bitten by the entrepreneurial bug, when Thomas Sikki, started his first business as a healthcare equipments supplier, the biggest challenge in front of him was to identify potential customers to promote his offerings and generate considerable sales. There are thousands of budding entrepreneurs like Thomas Sikki who are trying to make it big but have

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  • Overcoming the Big Data Challenge in Your Data-Driven Marketing

    Marketing decisions today cannot be based on mere instincts or gut feeling. Data holds immense value especially when customers interact with a brand through multiple touch-points and through multiple ways.   With digital becoming the way of life, consumers interact with a brand across multiple touch-points in several different ways. However, this has also led to

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  • US Is All About US!

    Blue Mail Media honors all the former presidents as well the current president for making US what it is today. From bricks and beams to aspirations and dreams, you have led America from good to great. May America be Great Forever!

    February 20, 2017
  • ‘The Customer Data Platform’- A New Term in the Digital Hype Cycle

    A decade ago, marketing was more of a manual job with technology to do a little in it. Today, with the advent of thousands of software and technology solutions, marketers are puzzled as to what could be the best platform to deal with customer data and how to integrate the same with various other processes

    February 14, 2017
  • 15 Quotes to Inspire Your Sales and Lead Generation Drive in 2017

    Sales and lead generation is the process that consumes immense amount of energy and need paramount patience. The hardworking professionals involved in sales have to face rejections, disappointments, criticisms, challenging questions and an enormous pressure of meeting their sales targets. However, a sales person must have the courage to turn the stumbling blocks into stepping

    January 12, 2017
  • Wish You a Wonderful 2017

    Blue Mail Media wishes you a year of new Beginnings, Growth, and Success. May all your endeavors meet with appreciation, and you reach new heights every single day. May this Year bring us more wonderful opportunities to work together and unleash new growth possibilities.

    December 30, 2016
  • Welcoming Christmas – The Season of Merry and Joy

    Ho-Ho-Ho!!! Brace yourself tight for the season of happiness and gifting. Meeting everyone’s demand your Santa might reach you late but Blue Mail Media is on time to shower you with warm wishes. Wishing all our clients, their employees, friends and family a wonderful Christmas. Unveil the wrapped up boxes of happiness and success to

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  • Is Data Driven Marketing The Next Big Wave?

    How to make a long lasting brand positioning in consumers’ minds when the only constant characteristic about their behavior is volatility? What is the key to consumer satisfaction? How to deal with competition? How to capture consumer data and derive useful insights from it? These are all the questions that linger in the minds of

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  • A Bit Of Everything Is The Best Mix For B2B Lead Generation

    B2B Lead generation is the most common challenge faced by organizations all over the world. And the reasons are quite simple. B2C marketers can use aggressive marketing techniques, advertising and promotional offers to lure customers to buy their products or services. Their accessibility to the customers is much higher than that of a B2B business

    November 29, 2016
  • Your Vote is Your Voice, It Counts

    Your vote is your voice, your power, and your responsibility. If you think your vote alone cannot make a difference, then you are wrong. The power of democracy lays in participation, difference of opinions and unity. Your vote is your decision, your mandate and the change you wish to bring in this great country called

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  • Want To Be An Entrepreneur? Go Be It

    I have great ideas. I will quit my job. I will start a business of my own. And I will make it big. That’s the most common thought that lingers around the minds of those who are bitten by the entrepreneurial bug. However, a few find the motivation to break out of the cocoons of

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  • Don’t Buy an Email List or Mailing List Without Checking these Tips

    To buy or not to buy, that is the question. And by any chance if you have made your mind to buy, don’t ignore the reasons you were thinking not to buy it. That’s the doctrine you must follow before buying a mailing list. When you are purchasing an email database, you must analyse a

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  • How Small Fishes Can Challenge the Big Fishes in the SEO Game

    Have you been worried about competing with the big players on the digital marketing battlefield? They may have large fiscal reserves and great marketing and SEO teams, but there is no reason why you can’t do better. If you have an exceptional SEO and content marketing strategy, you can surely make a difference by creating

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  • No Data?? God Help Your Digital Marketing Strategy

    Marketers may be brilliant in running hundreds of digital marketing campaigns but they are accountable for the success of each one of them. The real advantage of digital marketing is that you can measure the degree and intensity of the audience response. You may not know how exactly your campaigns affect your brand image in

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  • Email Isn’t Going Away Any Time Soon

    In recent years, the term ‘Digital Marketing’ has become synonymous to marketing. Going by the Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey, 98% of marketers believe that online and offline marketing are merging into one. It also mentions that Digital marketing has become the mainstream, while digital commerce is taking a big leap to

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  • Think Beyond LinkedIn When It Comes To B2B Social Media Marketing

    When Facebook first came into the picture, it was nothing more than a platform where teenagers came together and interacted. Similarly, Twitter was a minuscule edition of a personal blog. As the world started to realize greater potential of social media, thousands of businesses started exploring marketing opportunities using the same. Many B2C companies have

    October 11, 2016
  • 5 Content Marketing Techniques That Never Fail to Deliver

    Writing a blog purely to increase your sales may not bring the best results in today’s time. In fact, the readers lose interest in your content as soon as they realize you are trying to sell something. What may work instead, is educating your potential market with qualitative and unbiased content. For instance, if you

    October 10, 2016
  • Is Deutsche Bank Too Big To Fail? Or The Bubble Is Going To Burst?

    The credit crunch in 2008 left its scars on the global economy which the world is still recovering through. And if experts are to be believed, the ongoing Deutsche Bank crisis may lead us to the next economic mayhem. Shares of Deutsche Bank hit 30 year lows this week on increasing concerns about the sustainability of the

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  • Top 6 Techniques to Expand Your Email Subscriber List

    If you are into email marketing, and you don’t have a robust and powerful email list strategy, then you are making a great mistake. To make your email marketing campaigns successful, you need to keep working on building your subscriber list. The more are your audience reading your email, the better will be your chances

    September 27, 2016
  • 5 Steps to a Successful Decision Making Process – A Valuable Guide by Blue Mail Media

    Playing the role of a decision maker is not a matter of joke. A wrong decision may land up causing considerable financial as well as reputation loss to a company or a brand. Understanding the gravity of the situation, Blue Mail Media, a well-known marketing vendor have come up with tips that will help you

    September 19, 2016
  • Use AMP, or Risk Falling Behind – Online Marketers Are You Ready?

    Today, mobile has become the widely chosen medium through which people consume content. But, for many reading on the mobile web is often a time consuming, inconvenient and frustrating experience. Being a company, who is keen on giving mobile users the best online experience possible, Google has always come up with new offerings, be it

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  • 5 Must-known Multi-Channel Platforms Marketers Should Be Aware Of

    The proliferation of multi-channel platforms has made it easier for marketers to reach, stay connected and engage with their customers and prospects from anywhere at any time. On the other hand, customers are also able to get unlimited information through various channels and can enjoy the privilege of controlling the buying process with more choices

    September 8, 2016
  • Top 6 Smart Strategies to Revamp Your Email Marketing in 2016

    Being the widely chosen internet marketing tool for business, email marketing enables business owners and consumers to stay connected, attract higher response rates and more positive responses quickly and at a low cost. With email marketing, you not only get to target the population you want to be in front of, the people you know,

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  • Analysis Of Weekly Lead Conversion Rate: What Day Is Favorable For Sales?

    As every busy workweek grinds to halt, marketers are left to face the Friday challenge. Every veteran marketer will tell how driving conversions on Fridays can be like watching grass grow. Here’s why: Week after week marketers are churning marathon content to woo target recipients in exchange for personal information. At a quick glance, it

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  • 7 Must-known Ideas to Turn Social Media Connections into Sales

    All of us are aware of the transformation that social media channels have brought in our lives, right from the way we communicate, share information, and play games. If we think from the perspective of business, every post made on a social media platform is an opportunity for customers to convert, giving you access to

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  • 5 Effective Ways to Personalize Your Email Marketing Campaigns

    Is there anyone who doesn’t like attention? The answer is obviously no. While buying, each consumer expects that their preferences are will be well taken care of. Similarly, when you deal with a customer, they wish to get a cordial and warm interaction from your end. So, it becomes necessary on your part as a

    August 9, 2016
  • How Marketers Are Making Big Bucks With The Pokémon Go Fad

    A lot has been happening lately around the world after Niantic’s Pokémon Go took the internet by storm. The game has urged patrons to capture their favorite Pokémon using their smartphone. But elsewhere, brands are taking advantage of the ongoing craze. With little hope for brands to place their ads within the game, there is

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  • 6 Tips to Make Your Sales Call a Hit

    The sales department is a vital part of an organization as the revenue earning depends on how much you sell.  If you are a sales person then, you very well know that selling is not a matter of joke and how difficult it is to turn prospects into sales. Hence, the real challenge lies in

    August 2, 2016
  • How Social Media can be Beneficial for the Success of your Content Marketing Strategy

    When you opt for using social media platforms to influence your content marketing strategy, it is very important for you to realize that they are not separate entities. Social media and your content strategy go hand in hand and are inseparable. As a core component of your content strategy, it helps you decide everything right

    July 26, 2016
  • The Top 10 Popular Social Media Rules You Must Know

    The potentiality of content and social media marketing can help heighten your audience and customer base in a breathtaking way. But getting started with social media without any previous experience or insight could be quite a daunting task. It’s indispensable that you understand the fundamental of social media marketing. From escalating quality to augmenting your

    June 28, 2016
  • When E-mail has its Say! 2016 is an Exciting Year for Email

    2016 is an exciting year for email Email marketing is on the crag of breathtaking change right now. The rules are intermittently changing in this arena and this is not the time for complacency.  However, this is a new-world order that inculcates the new trends. The tussle takes place when many are either going to

    June 22, 2016
  • 5 Ways to Blog for B2B Marketing

    Blogging is all about what you do, what you do not do, and what you wish you had done when you did it. Blogging is an influential B2B Marketing tool. Through blogging, you can focus on a particular subject matter for accuracy. So, if you aren’t blogging at present, this is the time you should go

    June 8, 2016
  • World No Tobacco Day 2016

    At Blue Mail Media, WE mean this article while Fulfilling our responsibilities towards our consumers, employees as well as our wider society! We nourish our company’s core value in Success and Responsibility that go together. Our responsibility emerged from a realization of the need to account for and redress the adverse impact of Tobacco on society:

    May 31, 2016
  • Businesses Are Queuing To Modernize B2B Infrastructure

    75% of Businesses Are Queuing To Modernize B2B Infrastructure With Revolutionary Initiatives A survey across North America, Europe, and Asia Pacific with  450 senior IT decision makers revealed that up to 75% of the organizations were optimizing the IT infrastructure to meet the challenges presented by the digital economy. The upgrades are also part of

    May 12, 2016
  • 4 Successful Ingredients of Inbound Marketing

    Converting strangers into customers and promoters of your business in a cost-effective manner is a most-pursued objective of the modern era. Inbound marketing is a tactic of using the contents to attract the attention of prospects even before the prospecting begins. Veritable results can take time. Sometimes the wait can exceed months to years. There

    May 3, 2016
  • 6 Things Every Sales Staff Must Stop Doing Right Now

    6 Things Every Sales Staff Must Stop Doing Right Now An average B2B sales staffs tend to flaw things from time to time. Here is a list of six cringe-worthy elements you must stop doing right now. Compromising Consistency Prospecting is not a onetime effort. It is a fundamental essence of B2B business. Consistency is

    April 27, 2016
  • 7 Must Have Tools For Video Marketing

    Did you know the video marketing is the future of all the key marketing tactics? Gone are the days from sales representatives reciting tiresome sales phrases to pesky phone calls that steal a chunk of your time. Luckily, the changing times and trends have led to the ballooning of internet as a future platform for

    April 13, 2016
  • Everything You Didn’t Know About World Health Day

    It is seventh of April, World Health day. As the world is evolving, the overall quality of life is declining. Manifested by stress, environmental conditions, inadequate exercise and unsavory lifestyle many of us have been victims of our reckless pursuit. Blue Mail Media extends World Health Day greetings to its clients and netizens with a

    April 7, 2016
  • The Vitality Of Customer Service To Your B2B Business

    In the B2B realm, the challenge intensifies with the entry of every new competitor. The vendors raise the stakes to make customers return for more. Reinventing the wheel is an expensive solution. Nevertheless, reinventing a strategy is a competent approach to sustaining the growth over a long term. Giving customers quality reason to remain loyal

    April 5, 2016
  • 5 Ways to Increase Brand Awareness in B2B through Social Media

    While looking to build your company’s brand in b2b marketing, social media is the key component. That’s the reason most of the B2B marketers invest in social media to augment for their brand exposure. By employing social media, you can identify your target market, pay attention to their tendencies and at the same time join

    March 1, 2016
  • Why You Must Use Infographics in Your Content Marketing

    If you are really looking to grab the attention of your targeted audience, then it is quite important for you to present your content in the form of info graphics. Always remember that millions of content are generated on a daily basis, so if you do not present it in an innovative way than it

    March 1, 2016
  • Why is Data Appending Important for Your Business?

    If you are an entrepreneur your business have to rely a lot on your database. So, it is quite important for you to not compromise on your operations and exert all your efforts to be able to secure your database and maintain it with accurate details. However, it is observed that everyday companies can lose

    March 1, 2016
  • Top Marketing Tactics for Reaching and Selling to CFOs

    C-level executives are indeed tough to reach. Marketing and selling to these executives have always been challenging for B2B organizations worldwide. Whether it’s a small, mid, or large size organization; C-level executives in every firm hold a unique position, they are the decision-makers, who have the purchasing authority. However, the roles and responsibilities of C-

    March 1, 2016
  • The Best Methods for Building an Email List

    According to several industry experts you must grow an email list gradually and organically by sending relevant and awesome content, in-order to engage the individuals on your list, so that they become the main followers of your business organization. Below listed are few ways to easily build an email list. 1. Allow customers to sign up

    March 1, 2016
  • Surprising Email Marketing Statistics for 2014

    It’s quite surprising to know that email marketing is sure to go a long way as few email marketing statistics of 2014 reveals the lasting power of email. This statistical record proves that email is still an influential tool in the hands of those people who actually know how to utilize it. So, it’s time

    March 1, 2016
  • Profitable Direct Mail Marketing Facts that You Need To Know

    If you are thinking that Direct Mail Marketing is dead in todays digital marketing era, then you are wrong, because 65% of customers of all ages have made a purchase as a result of direct mail, reveals Direct Mail Association (DMA) Factbook for 2013. Apart from this there are also several other studies and facts,

    March 1, 2016
  • Why You Must Append Social Media Data?

    No doubt social media platforms today has become the top online marketing tool, however marketers are looking out for the most effective and proficient ways to know how their clients are using social media platforms to better market to them. Being an integral part of digital marketing machine Social media data requires to be appended,

    March 1, 2016
  • Know More about Email Appending Best Practices

    Email Append typically enables you to grow your list through a third-party provider quickly. This process allows businesses to engage a large number of quality leads by adding the missing email address to customer’s database. You can experience an average of 35% increase in ROI by appending the correct records. Although the process seems to

    March 1, 2016
  • How Marketers Manage Worldwide Email Campaigns?

    A recent study conducted by Lionbridge found out that three- quarters of marketers who carried out worldwide Email campaigns claimed that they do not uphold a list of provincial preferences, instead they managed localization on an ongoing basis. Moreover, the study highlighted the fact that 57% of marketers surveyed claimed that they do customize or

    March 1, 2016
  • 4 Questions You Should Ask Before Purchasing a Mailing List

    There is a vast amount of information and choices available while ordering a mailing list for a Direct Mail Campaign, so it can be quite confusing for you to decide which list works best for you. Moreover, it is quite necessary to make sure that the money you spent on the list did not get

    March 1, 2016
  • How to Obtain the Most from Your Sales Lead

    In order to keep more new sales leads pouring in, sales organizations must build a strong lead generation program; moreover it’s quite essential for sales organizations to build a solid pipeline of sales opportunities by constantly managing their sales leads. Sales teams can keep on expanding the value of each and every new sales lead

    March 1, 2016
  • Golden Rules for Initiating Killer Email Campaigns

    Email marketing is the most effective and a budget friendly way to approach prospects, but it should be conducted tactfully otherwise all your efforts are sure to go in vain. Keep in mind that there are many businesses that are conducting email marketing campaigns today, but only few are successful as they follow some exceptional

    February 27, 2016
  • The Top 5 Email Marketing Best Practices

    Email marketing has already been designated as the most trusted tool of direct marketing and improving website traffic. But what judges the immense popularity of email marketing is that even search engine ditches you, you still have the privilege of receiving traffic from your loyal subscribers. So here at Blue Mail Media, we decided to

    February 27, 2016
  • Checklist for B2B Sales Lead Success

    For your B2B sales lead generation programs you must have spent a lot of time, money and effort. But once you get the leads how you will manage them will make the distinction between a contented sales team and new consumers, on one side or a discontented sales team and lost sales on the other

    February 27, 2016
  • The 4 Biggest Mistakes Commited by Sales

    The rise in competition and changing trends indicate that it’s time for sales departments of every organization to change the way they are managing the clients today. Moreover, they must keep in mind that the traditional techniques of selling are changing and requires the entire sales department to think in a totally different manner. So,

    February 27, 2016
  • Best Techniques to Grow Your Small Business Email Lists

    Whether it is a small business or a big one it is always a big concern for every email marketer to grow their mailing lists with quality sales leads. However, today email addresses of potential prospects keep on changing at a rapid pace. So, in- order to plant the seeds to keep your Small Business Mailing

    February 27, 2016
  • 5 Ways to Increase Brands Awareness for B2B Business in 2016

    Brand awareness is the contingency through which consumers are accustomed to the life and availability of the product. Brand Awareness is acknowledged as the amplitude to which consumers specifically plug into the brand with the individual product. Brand awareness includes both brand awareness at the same time brand recollection. 1. Social Focus As the number

    February 27, 2016
  • 3 More Effective Ways to Develop Your B2B Email Lists

    In order to run efficiently, email marketing campaigns need quality lists. While the process of growing your B2B email list seems to be quite a worrisome process, the attempt is worth trying to ensure that you are frequently adding new addresses to your mailing list. You must keep no stone unturned to effectively grow your

    February 27, 2016
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  • The Journey of Susan Wojcicki [Infographic]

    When it comes to listing one of the most accomplished female CEOs in the world today, YouTube CEO Susan Wojcicki’s name tops the list. Susan has been with YouTube since 2014, and currently, she is overseeing YouTube’s content and business operations and responsible for engineering and product development of the video-streaming giant. Under her stewardship,

    June 25, 2021
  • The Journey of Sundar Pichai [Infographic]

    Sundar Pichai, the sought-after CEO of Google LLC and its parent company, Alphabet Inc, is a leader who re-scripted the story of his life to reach the pinnacle of success. His journey from a two-bedroom house to being a powerful CEO of the two largest companies in the world is an inspiration for everyone who

    February 12, 2021
  • The Journey of Tim Cook [Infographic]

    Timothy D. Cook or Tim Cook, the Chief Executive Officer of Apple Inc., has been an inspiration to youth since taking up this esteemed position. His leadership approach is commendable as his career and life lessons can teach us how to form a robust foundation for becoming a successful leader. Also known as the “Most

    October 28, 2020
  • The Journey of Warren Buffett [Infographic]

    Warren Edward Buffett is one of the top investors of all time. The investments of this American business magnate made through his financial holding company ‘Berkshire Hathaway’ helped him build a fortune estimated at 6,770 crores USD. Over his lifetime, this well-known investor earned acclaim as one of the world’s foremost philanthropists alongside being the

    June 30, 2020
  • The Journey of Indra Nooyi [Infographic]

    Reading success stories of some of the most exceptional professionals kindles motivational neurons within us and makes us imitate them to walk the path of success. The success story of “the lady with a spark – Indra Krishnamurthy Nooyi” does precisely the same.  We know her as the former CEO and chairman of PepsiCo, one

    March 2, 2020
  • The Journey of Larry Page [Infographic]

    Larry Page, a well-known icon of the web, is famous as one of the co-founders of Google along with Sergey Brin. You might wonder what is Larry Page net worth, who currently heads this tech giant? If you did not know, it is 6,070 crores USD. Being an influential and inspiring personality, this American computer

    September 27, 2019
  • The Journey of Mark Zuckerberg [Infographic]

    One of the youngest billionaire and philanthropist, Mark Elliot Zuckerberg gained popularity across the globe through his giant social networking website – Facebook. With a clear sense of vision in his mind, he made it to the top and now is valued at over $68 billion. Let’s have an insight into the life of the

    July 9, 2019
  • The Journey of Oprah Winfrey [Infographic]

    Oprah Winfrey, the woman from a poverty-stricken family, made her name into history with her most significant achievements. Today, she is the only black woman on the Forbes list of the 400 wealthiest people in America. Besides, the publication also estimates Winfrey’s net value at $3 billion. If you want to know much about this

    March 5, 2019
  • The Journey of Steve Jobs [Infographic]

    The late Apple founder Steve Paul Jobs was an American entrepreneur and business magnate best known for his innovative ventures of the Apple Inc., the NeXT computer, Pixar, and Disney. From learning electronics tinkering from his father to becoming a leader of the world’s technology empire; the life of Steve Jobs is an incredible example

    October 17, 2018
  • The Journey of Richard Branson [Infographic]

    The English business tycoon, investor and philanthropist Richard Branson is the founder of the Virgin Group – the name that covers more than 400 companies. Known as the coolest business personality of the world, Branson has touched every field – media, entertainment, and transport all with a huge success. He, also, holds many remarkable world

    August 8, 2018
  • The Journey of Jeff Bezos [Infographic]

    American entrepreneur, founder and CEO of the world’s largest online shopping retailer Amazon.com and the owner of The Washington Post – Jeffrey Preston Bezos is now the wealthiest man of the world with a net worth of $100 billion. He embraced his failures and turned them into his success. Here is a brief of his

    January 16, 2018
Lance Rogers, Consultant