Resource Center

It’s natural for software development companies to invest most of their efforts in enhancing their product. However, it won’t be sufficient for customer acquisition. To attract clients and strengthen your brand image, you’ll need effective marketing strategies. Investing in tactics like video marketing and software demos can level up your lead generation. Moreover, it will

Are you planning to start a transport company? Or are you struggling with answers to how to get clients for transport business? If so, you know the competition in the market is cut-throat. Many established transport companies have already planted their solid roots in the market. To compete with them, you must steal the limelight

There’s no single industry in this world that doesn’t deal with challenges. From managing supply chain demands to implementing new marketing strategies, every company has to overcome one challenge or the other. Enter consulting firms. These are simply the experts who help solve those issues. And they’re everywhere. Yet, these professionals have concerns of their

Dental services is a highly competitive industry where professionals always aim to acquire new patients. Strategies like search engine optimization or social media marketing can help them. However, not every dental practice is equipped with an efficient marketing team. If you run a marketing agency, you can capitalize on this situation and connect with dentists.

In most cases, marketing is a hit or miss attempt at selling products or services. Selling services to restaurants can get especially tricky while treading the line of utility and relevance. Therefore, while all the other general marketing guidelines apply, a marketer needs to take it a step further when selling services to restaurants. The

Targeted B2B pre-launch marketing strategies are vital to any business’s short and long-term success. You are highly mistaken if you think simply picking the brand name or getting the entire operations setup will do the trick. Remember, industry leaders tend to trust brands for life! For example, if an entrepreneur sources the office supplies for

Taxes are among the most mundane yet feared activities for businesses. The complications, numbers, and even the formulas and calculations can send an individual spiraling down a rabbit hole they do not know how to navigate. In such a scenario, a tax filing agency or a tax preparation business is a savior to all handicapped

The stage is set. You have covered all the technicalities of setting up a business. You also accomplished the difficult task of offering an invaluable product or service. Now comes the critical part – selling. It is true. You may have a top-notch product in place for the right audience. But to succeed in the

Trying to sell your products and services to architects can be exhausting. As a B2B business that caters to this audience, you know how difficult it is to get through to them. It can be frustrating waiting to get noticed by these designers as, at times, they take years to respond. All these problems arise

Generating leads for business-to-business is complex, to say the least. This is especially true for brands in their fledgling stages. Despite giving your all, it might feel at times that your sales pipeline is drier than parched land. After all, convincing B2B decision-makers (even those showing strong buying signals) is not easy. However, in 9

There are generally two kinds of entrepreneurs in the marketing world – those who wish to hit the shelves right off the bat and those who want to establish a strong brand presence online first. Either way, making it to the aisles is a priority due to its many benefits – greater brand exposure, better

Imagine this – A company has created software or a product that could help minimize the workload of law firms. However, you find it hard to reach the right target audience as a marketer. Perhaps, you are not gaining enough leads even with your standard ROI-generating marketing techniques. That will happen if you have minimal

With the onset of the current technological wave, the playing field has been considerably leveled for smaller businesses. This is due to the introduction of digital marketing tools in the past few years. Small businesses are no longer required to invest colossal amounts of money into their marketing campaign. All you need to do is

The onset of the COVID-19 pandemic stirred up some trouble for the b2b real estate market. But since then, the adoption of new technological trends and a recovering economy have put the real estate market back on its feet. Real estate agents are back with people having recovered from the pandemic. But the current real

If you have been actively practicing email marketing for the past few years, you know it isn’t like the old days. The current generation of email marketing isn’t restricted to a couple of random engagement mails a week. The prevailing technological landscape has added to the customer’s expectations, and they demand personalization. This is impossible

Crafting a marketing strategy seems like an easy task in digital marketing but understanding your customer is not. Many digital marketing campaigns fail because businesses are unaware of the techniques for creating customer profiles. Selling your products or services without creating ideal customer profile is like blindly throwing a stone in water and hoping a

The most hectic part of running a law firm is understanding the business. Lawyers are only well-versed with the law, and they often feel overwhelmed in marketing for their firm. No matter how exciting and knowledgeable your team is, learning the nuances of legal marketing can still be daunting. However, you cannot skip exploring attorney

A good growth strategy requires effective B2B sales prospecting. With the help of prospecting, you can rapidly grow your customer base and revenue by building an effective, repeatable system for generating pipelines. The success of B2B sales prospecting is dependent on the quality of your sales prospect lists. If you don’t reach out to the

As manufacturing companies offer similar services and products, the competition is stiff. Internet-based marketing has become the norm now, so manufacturing companies also need to buckle up. So, it’s essential to understand the latest B2B manufacturing marketing trends. Strategies like content marketing, email marketing, and social media are helping brands to widen their customer base.

On average, 121 emails are sent every day in professional settings. It is an essential tool for business communication, but still, many people don’t know how to communicate effectively via email. When you have to juggle several tasks at work, it’s easy to take shortcuts. But proper email etiquette is not just “nice to have”; it can

2021 started with a mood of mixed optimism and hopes that the storm which accompanied Covid-19 could now be weathered. Through these sweet-sour times of hopes and challenges, Blue Mail Media has remained true to its purpose of building futures and helping businesses identify opportunities, increase pipeline and revenue with high-quality data solutions. FY21 brought

Several marketers today leverage different digital marketing tactics to reach their targeted audiences. But, with a barrage of marketing calls, emails, texts, and connection requests via LinkedIn, buyers often become too overwhelmed. As a result of this, creating breakthroughs in the field of B2B is a little complicated. Several B2B marketers today are re-assessing their

Given how pervasive marketing has grown in today’s consumerist society, one would think that every company, irrespective of size, would have top-notch marketing strategies in place. Surprisingly, almost one out of every ten small businesses do not consider investing in any marketing at all. It is a well-known fact that marketing has its advantages. Having a good

We successfully organized 2021 marketing event titled: “Revamp Your Marketing Strategies to thrive in the Post-Covid Future.” The much-awaited event featuring esteemed speakers, marketing professionals, business owners, CEOs, marketers, and other attendees was held on Dec 3, 2021, at 1640 Highland Falls Dr, Ste #302, Leander, Texas. The event was graced by marketing pros having

As 2021 nears its end, you may find yourself scrambling for ideas to spend your unused marketing budget effectively. While having lots of unused, extra dollars may sound like a great idea, but here’s an important thing to know. Q4 is the “make or break” time of the year as the marketing efforts made in

If you have been sending mass campaigns to your whole email list, then the odds are high that your emails are either not being opened, or even worse – marked as spam! If that’s the case, you should revamp your old list and consider email list segmentation. Mailchimp’s latest user data revealed that segmented campaigns

Marketing to the insurance industry involves promoting solutions that cater to their needs. Gone are the days when marketing meant sending your reps to insurance businesses’ offices in a bid to convince them to buy your product or service. Today’s most successful marketers use digital channels and mainly email marketing to promote their new products

Creating the perfect marketing campaign can be very challenging. You need to develop unique concepts, plan and execute them, deal with budget issues, pick the right challenge, and whatnot. Still, every once in a while, a stunning campaign pops up and leaves its mark. Marketers need to work tirelessly to ensure that their campaigns are

When you start a business, several worries haunt you every step of the way. One of the biggest worries is – how many people might be interested in our product? By having an idea about the total market for your product, you can gauge how much growth potential is there for your new business or

It doesn’t matter what you do or what industry you’re in; email is one of the best mediums to stay connected with your customers. Perhaps you want to connect with them, say hello, or thank them. Or you have an upcoming sale and want to get the word out. Whatever your reason for sending emails,

You’re finally ready to launch your new product for which you have worked so hard. The excitement is over the roof, and you want to shout about it to your existing and potential customers. But all the excitement wears off as you get stressed out about approaching the product launch. If you are looking for

If you’re a marketer who markets products or services to doctors, we bet sometimes you wish you had a magic wand or some special formula for getting their attention. While a few years ago, you could simply send your representative to the physician’s office to market your products, things are way different today. Today’s doctors

With growing competition and changing customer behavior, it’s becoming increasingly difficult for marketers to reach customers’ inboxes. As per Statista, in September 2020, 47.3% of emails were sent to spam folders. Adding videos to your emails can do wonders for your email marketing campaign. They help your emails get noticed and improve audience engagement. Email open

When we talk of the marketing strategies, email marketing tops the list because it is one of the most widely used marketing strategies in the B2B world. Statistics indicate that 86% of businesses plan to increase their email marketing budgets. This means that email marketing is here to stay and it’s only becoming bigger in

It costs 6-7 times more to acquire a new customer than to retain an existing one. That is why a good B2B customer support team is very important for your business. Besides saving your business lots of money each year, they keep the current operations successful and help your business thrive by serving as references

The job of a B2B marketer today is not easy. With the constant pressure to demonstrate the business value of campaigns to the buyers and create stable conversion pipelines, marketers have to be highly proactive in their approach. As per a B2B buyers’ survey, 77% of buyers conduct a detailed ROI analysis before making a buying

Given the dominance of social media marketing, sending traditional emails may seem like an outdated marketing strategy. This couldn’t be further from the truth! For attracting new customers and retaining older ones, email marketing is more powerful than ever. Emails are 40 times more effective than social media to gain new customers, which shows that your business

The COVID-19 pandemic was a difficult time for us all. What made it worse was its sudden unexpected entry into our life. At Blue Mail Media, we are doing our best to get used to the ‘new normal’ by keeping ourselves healthy and safe, sanitizing, using masks, and of course by practicing social distancing. But

The global pandemic has brought about unprecedented interference to every aspect of the medical care sector in a short time. Even though the healthcare tech sector has been growing slowly in the past, development is essential to tackle the challenges it’s facing due to Covid-19. AI in healthcare, followed by other significant technological innovations, are

The number of emails sent on a daily is over 290 billion, and this figure is estimated to continue growing and reach 347 billion by 2023. Though email has been around for a long time, it’s still as effective as ever, boasting a high ROI of 3800%. However, email marketing tactics keep changing. This means

As a B2B marketer, you probably know how incredibly powerful content marketing is in terms of persuading your prospects to consider your product or services. Studies show that 51% of B2B consumers rely on content before making a buying decision. Also, 47% read about 3 to 5 content pieces before interacting with a sales representative.

Black Friday is among the busiest and biggest annual shopping days. And while most people consider this event to be just for B2C companies, there are numerous strategies that B2B organizations can rely on to exploit this day as well. In 2019, about 93.2 million buyers made online purchases on Black Friday, while Cyber Monday saw

From losing money and clients to enabling remote working for employees, coronavirus has completely changed the way businesses operate. And this massive disruption brought by the pandemic has been causing a huge shift in pipeline cultivation and lead generation for B2B marketers. While social distancing is an excellent practice for public health, it isn’t the

We all know that email marketing is the most popular and effective marketing channel available today. It can help you reach out to the target audience at ease and gain more significant revenue than expected. However, one requires curated email content to reap the benefits stated above. This article highlights the importance of a curated

In today’s internet era, we have witnessed how numerous groundbreaking advancements have revolutionized the way business operations are carried out. In fact, the latest technologies like blockchain, drones, artificial intelligence, big data analytics, fiber optics, IoT, virtual assistants, cloud computing, image recognition, and others play a significant role in modern industrial sectors. Image Source: Gartner

Influencers come in with an inspiring feed – spotless, applicable, and powerful opinions giving followers precisely what they are looking for. However, the internet world is filled with a large number of such influencers, and finding the right one for your niche is really challenging. Moreover, people assume influencer marketing is for B2C industries where

In the age of mass media, most of the marketers are stuck between pleasing the customers and prospective clients. They plan to extend their market size by connecting with as many people as possible to find the right audience. However, broadcast marketing doesn’t work well in this digital era. As an alternative, you can micro-target

Businesses often overlook email as it is not a novel or a glittery over-hyped ploy. However, this traditional workhorse is simple enough to effectively build a relationship with the customers and generate higher ROI. In fact, email is capable of producing $38 for every $1 spent, which is approximately 3,800% ROI, as per the DMA

Conversion Rate Optimization (CRO) is one of the age-old marketing methods often overlooked by businesses globally. And, some of the brands that have been exploiting CRO in one or the other form since its inception fail to produce the desired outcome. If you are unsure about the magic of CRO or how to implement it

Today, almost half of the population uses email globally. According to Radicati’s updated report, there are 3.9 million active email users. And this number is foreseen to hit 4.3 billion by 2023. These numbers indicate how email has become one of the most common communication tools around. Email, being one of the affordable and effective

Summer marketing campaigns are the greatest way to promote your products and services. Summer is a great time to release all your creative marketing ideas and drive the attention of the people who are going to the beach and pools to escape the scorching heat. Without delay, draft a summer marketing strategy that keeps your

Marketing is a way to uplift your business above buying and selling. It is a relationship developed between the company and its clients to manifest a relation that yield profits, value and satisfaction. Starting from understanding the need of a customer to giving final satisfaction, it lasts long. Marketing can be of many kinds. From

Do you spend most of your time and money to attract new customers? Well and good. But do you also focus your attention on those who have already exhibited an interest in your brand? If not, this article is curated specially for you. As an experienced marketer, I would say keeping the customers you already

Acquiring customers for your brand by getting more people to know about your business isn’t as easy as it sounds. No matter how interesting your products are, if people are unaware of it, your sales ratio will quietly diminish, making lead generation a crucial affair for the B2B industry. “People shop and learn in a

Technological advancements, especially artificial intelligence, have helped B2B firms by providing new opportunities for reaching customers. Given its potential for sales management, AI is here to transform the way people interact with brands, and its products and services. However, at the same time, sales teams are increasingly challenged by this shift because buyers are beginning

Mobile marketing has already taken the world by storm. Considering the adoption of mobiles in the speeding rate, marketers should keep themselves updated with the latest developments. One need to ensure the emails are mobile-device ready, at least in 2020. Catering the promotional messages to portable devices with a 7-inch screen or less may sound

Welcome to the period of legal reformation. We have two different laws – GDPR and CCPA, both redefining the intact landscape of how the user’s data is to be handled. The General Data Protection Regulation of Europe came into effect last year and was quite a shock for the businesses collecting data on citizens in

Email marketing is prevalent and reliable, and I assure you, it remains the same in 2020 and beyond. It is one of the powerful tools for businesses to both engage as well as retain the customers successfully. But an effective email marketing strategy that worked in 2019 may not work in 2020 anymore. If you

Artificial intelligence and email? Will it really blend well? Let’s see today! Although email is far from being the most exciting digital marketing channel, it remains as one of the most productive options for innumerable B2B companies. In fact, it generates a whopping revenue of $38 for every $1 spent, according to the latest study

Getting a lead through the door is harder. A research report by Act-On Software found that 75% of the 244 participants agreed that generating quality leads for their business is one of their most important and challenging goals. If you think the same, worry not. It’s okay. It happens to most of us. However, this

Halloween is just around the corner. Now is the perfect time to begin with holiday marketing strategies. Although the idea of Halloween marketing seems fun, it’s quite challenging for most of the companies. Like carving the pumpkins to dressing up with a creepy costume, crafting a pleasing Halloween email campaign takes a lot of effort

Is it challenging to get your business off the ground? Is your team unable to keep abreast of the latest technological innovations? If your answer is ‘yes,’ we understand how you are coping up to remain competitive in this business world. It’s true, especially when your rivals have big budgets to explore new possibilities and

You might have already clicked on or swiped the interactive email contents earlier. Generally, e-commerce and retail companies experiment such contents that are exclusively designed to increase the subscriber’s engagement rate. It can be a product demo in GIF form or any microsites with a variety of interactive elements in it such as product feature

Have you ever wondered why your sales numbers are quite frozen? You may have an active sales team or an effective strategy to keep your employees occupied. Yet, what’s affecting your business the most in terms of the sales revenue? We have an answer for you. Sales as a profession have changed drastically over time,

Is your email inbox cluttered with a large number of unread messages? Do you pick hardly one or two messages out of those to read and proceed with the action? This is an emotional choice any recipient makes. The emails you open are usually the ones that follow marketing psychology practices to lure the users

Gartner predicts that 30% of B2B companies will utilize some kind of AI technology to augment at least one of their prime sales processes by 2020. Artificial intelligence (AI) has already become a fundamental part of our everyday life. The AI enabled smart devices will not only wake you up, or put you to sleep,

Despite the availability of many methods for exchanging information, email is still extensively used by organizations. More than half of the world population are using email at present, and the number is expected to grow over 4.3 billion by the end of 2023, according to Radicati Group. With billions of emails sent out every day,

Do you want to increase your brand awareness and reach? Are you running out of time or do not have sufficient resources to gain maximum brand attention? Worry not. Influencer marketing is the best pick for you. It is one of the incredibly powerful strategies that enhance the authority and builds trust among the customers.

Email marketing is still one of the prevalent strategies to get the word out about any event. But that doesn’t mean composing an email, and sending it to the prospects right away will magically boost the conversion rate. Only if you do it right, you will be able to drive more audience and enhance your

Easter is here! And, of course, it is the most significant event for marketers out there. One need not sell candies, gifts or sweets to upsurge their company’s profit in this holiday season. There are several other methods to promote the brand and its products. Especially, B2B companies feel left out during these promotional events.

Customer service is one of the basic yet crucial aspects that can either boost your business growth or blow it all at once. So, it is highly essential for every industry, be it large enterprises or SMBs, to treat their customers better and gain a loyal base to advance their venture. Especially, if you interact

A report by Statista revealed that only 17% of internet users in the United States believed their data to be very secure online.  So, where are the others? Why do they question their data privacy online? We all know that our online activities are recorded and stored by most of the firms while using their

Marketing is not just for marketers. Marketing ideals have always been on top of the minds of U.S. Presidents as well. They use it to manage their brand and exhibit presidential campaigns smoothly. Besides, most of them were entrepreneurs and knew the knack of communicating effectively with the people. Are you interested to know more

Did you do your budgeting well in 2018? We are glad if your answer is yes! A well-structured marketing plan and budgeting are always essential for an organization to keep themselves focused on a specific goal. Although it is not easy to develop a perfect marketing strategy, it is necessary for the success of any

You may love your website and spend hours on it to optimize the design and page flow, but what about others? Do they love it as much as you do? Do they spend time on it to go through the contents or services you specify in it? Bounce rate helps you in determining the answer

If you are a B2B marketer, you might know how difficult it is to craft an email that compels the receiver to open it. It is not just about the design or your subject line; there are many other factors one must take note of before hitting the send button. If you are unaware of

Let’s not get serious today. Christmas carol has already begun. No more talks about Christmas strategies or ads. You will find hundreds of such tips and tricks on holiday marketing online. And, most of those methods are the ones which you already knew or not relevant to your business. So, we don’t wish to waste

The competition in the B2B space has become tighter than ever before. The companies integrate various strategies into their marketing mix to generate a significant number of leads as well as engage their customers. Telemarketing is one among them. Although it seems like an old-school talk, this strategy has never lost its importance in the

The struggle is real when it comes to B2B content marketing. You cannot just “Publish and Pray” for some miracle to happen in marketing. If you are lucky enough, this mantra might work once. But you cannot expect the same to recur next time. So, eliminate such thoughts and focus on something that genuinely works

We are already here. It’s the season of orange and black, crazy costumes, pumpkin carvings, and full of candies. This autumn holiday excites everyone regardless of their age or place. But what about marketers? Why do they look forward to Halloween every year? Almost every brand, every company takes this opportunity to add some fun

Do you want your product or service to become a household name? Proper branding helps you to do so. It will help the consumers to identify your product in a vast marketing space and also aids you in creating a decent reputation. Although it acts as a pillar for the success of any business, most

Earlier people used social media platforms to share the photos, comment on it, and connect with their long-lost friends. But the scenario has entirely changed in the recent years. Especially the rise in the social media marketing and digital marketing systems have wholly transformed the face of such platforms. This change is said to continue

You might have seen emails getting piled up in your inbox. Out of those messages, you may ignore some and read a few of them. No matter what you do, the companies utilize email marketing as a way to expand their business operation cost-effectively. It is one of the oldest as well as the finest

It’s a dream of every real estate agent to stay at the top of the business regardless of hurdles they go through. Although one can predict a fruitful future for this business, it is not the case every time. Sometimes, the salesperson has to be a part of the roller-costar ride right from the beginning.

“This is one small step for a man, one giant leap for mankind.” ~ Neil Armstrong, the first man who set foot on the moon. On this day in 1969, the United States had created history by reaching the peak of technological achievement. President Kennedy was successful in landing a human on the moon. The

Every B2B business looks forward to implementing various approaches to generate leads immediately. It is a vast and challenging task which every industry has to handle. Unlike a sales person who can directly communicate with the audiences, the marketers have to follow specific strategies to meet their target. Along with the emerging technology, they also

Social Media Marketing (SMM) is a cost-effective approach used by businesses to increase the customer reach. It also helps in improving the brand exposure tremendously. Companies create brand-related contents and share it across several social media platforms. It not only helps to gain more buyers but also to gather productive feedbacks from them. Social Media

Millennials are the largest generation since and outpacing the Baby Boomers. They are not limited to the tags of ‘consumers’. In fact, now they are getting their seats as decision-makers in B2B organizations of every size – small, medium and even large. Also, nearly half of all B2B researchers are millennials. What we, as marketers,

Influencer marketing is not something new. In fact, it is one among the hottest trends of the marketing world. Like B2C, many B2B marketers around the world are jumping on the bandwagon of influencer marketing. What is Influencer Marketing? Influencer marketing is a form of marketing wherein marketers build relationships with industry leaders and leverage

Marketing is a tough job. More than a qualified team, latest technologies, and the best of services; it all begins with one question – Are you targeting the right ones? And when we talk about B2B marketing, this ‘right’ becomes imperative. The reasons are many. The B2B buyers don’t believe in taking risks and their

Businesses across the globe are gearing up for 25th May 2018, the day when European Union’s (EU) General Data Protection Regulation (GDPR) will finally be implemented. The new law will impact organizations dealing with the personal data of EU citizens. It will impact your business regardless of the fact that your company is located inside

8th March, International Women’s Day is about to knock the doors and businesses are all ready to greet it! There will be celebrations honoring the success and achievements of women around the world. Gender parity and women empowerment will be the key addressable issues. And the major focus of B2B marketers will be to give

When it comes to selling, there is nothing you don’t try to get the attention of your B2B buyers. You hire the experts on your team, roll out the best campaigns, and you never forget to measure the outcomes of those campaigns with tech-driven metrics. You have an established social presence, and you always keep

Video is the megatrend of the era. And if you have videos on your B2B marketing roadmap for this year, take a pause and think before executing it. One-size never fits all and let’s accept that video marketing is not an exception here. Different kinds of videos work differently to your customers. For instance, a

Content marketing in B2B is like a first meeting. One mistake might bring you to a missed opportunity of winning a favorable impression. It needs to be right if not perfect – done with adequate research, timing and by rethinking conventional content intelligence. However, the task is not easy. Being humans, B2B marketers, too, are

The urge to find new ways of developing relationships with prospects has led the B2B marketers to a certain obligation of being ‘there’ on social media. The impact is so intense that the entire marketing equation has been changed and studies state that 83% of B2B marketers use social media; making it the most common

The digital mediums of information have reshaped the entire dynamics of the present-day B2B sales process. Empowered by the Internet of Things (IOT), new B2B buyers have now come into existence. These modern buyers are equipped with a plethora of digital tools and techniques to drive the best information available before they make any purchase.

They are demanding, pushy, and sometimes intimidating enough to test your patience! Selling to such hard to please prospects comes as a complex challenge for every B2B salesperson. But, as your every customer holds an opportunity of becoming a qualified lead; you cannot escape dealing with them. As per experts, ‘Precision in response’ is the

Halloween is about to mark the season and businesses are all set with their marketing nuggets of treats and tricks to allure their customers. However, the day is an excellent hook for consumer marketing; it might show-up as a little scary for the B2B brands. Conventional marketing often believes that the spooky Halloween promotions hardly

The changes are never-ending, and the pace seems uncontrollable. Today, marketing is driven by such a revolution of technology! The marketing empire of 2018 will be governed by innovation, and if you really want to survive in that digital world, the conventional intelligence of marketing needs to be shed down. Avoiding the marketing trends of

“Your customer doesn’t care how much you know until they know how much you care” – Damon Richards Today, customers are empowered more than ever. Internet of Things (IOT) has given them the privilege to build or demolish the future of your business. Thus, making your customers fall in love with your services or products

Generating leads for your B2B business is not a mystery if you plan right! Lead generation is the end goal that becomes daunting for the marketers. It demands immense diligence, constant endeavor and intelligible strategies to strike right at the quest of generating maximum leads. The reason behind this never-ending chain of effort is that

Internet has emerged as a communication media that enables even a small or a medium business to think big and explore the endless possibilities that the World Wide Web can offer. With over 3 billion people having access to the Internet, SMEs have an unimaginably large market to play in. And it’s imperative for them

Colors have a deep effect on our minds and can change our moods in significant ways. Marketers have been actively experimenting with different color combinations to determine which colors are best suited to earn positive responses of prospects/ customers and build a positive image of the brand. Colors make us react on multiple levels. We

Lead generation is the sole purpose of all online marketing initiatives. With digitalization at its helm, lead generation through Internet channels has become the prime source of revenue for millions of business enterprises across the world. The sales team relies heavily on the lead generation teams to get quality leads that can be converted into

Real Estate Marketing is a lot different in the B2C space than in the B2B model. While it is considerably easy to sell individual property units to home buyers, selling commercial spaces, industrial space and residential spaces to business organizations is a lot more challenging reasoned to the bigger size of deals and the corresponding

Just about two decades ago, being social was being around friends physically. With the advent of social media, the scenario has changed completely and being social today is more about our virtual presence on various digital media platforms. Whether it’s a boon or bane is a debate for another day, it has surely been a

The nearly 400 years old phrase – ‘Knowledge is Power’ still remains highly relevant. In the era where data has become the new unit of life, a businessman or a marketer cannot do a thing without it. They are well aware that consumer is the only god they need to serve, and the only way

Ignorance of the law is no excuse! Complying with labor laws brings mutual benefits for both an organization and its employees and contributes to society as a whole. Some people believe that breaking a law is an act of valor. However, when they get caught, they realize what they considered to be brave was actually

In today’s competitive business world, effective marketing strategy is the foundation of every business organization. Regardless of the size of the business, marketing a product or a service not only needs meticulous planning and execution, but also the right methodology. While print media and broadcast media are really popular methods, the cost of implementation remains

Bitten by the entrepreneurial bug, when Thomas Sikki, started his first business as a healthcare equipments supplier, the biggest challenge in front of him was to identify potential customers to promote his offerings and generate considerable sales. There are thousands of budding entrepreneurs like Thomas Sikki who are trying to make it big but have

Marketing decisions today cannot be based on mere instincts or gut feeling. Data holds immense value especially when customers interact with a brand through multiple touch-points and through multiple ways.   With digital becoming the way of life, consumers interact with a brand across multiple touch-points in several different ways. However, this has also led to

Blue Mail Media honors all the former presidents as well the current president for making US what it is today. From bricks and beams to aspirations and dreams, you have led America from good to great. May America be Great Forever!

A decade ago, marketing was more of a manual job with technology to do a little in it. Today, with the advent of thousands of software and technology solutions, marketers are puzzled as to what could be the best platform to deal with customer data and how to integrate the same with various other processes

Sales and lead generation is the process that consumes immense amount of energy and need paramount patience. The hardworking professionals involved in sales have to face rejections, disappointments, criticisms, challenging questions and an enormous pressure of meeting their sales targets. However, a sales person must have the courage to turn the stumbling blocks into stepping

Blue Mail Media wishes you a year of new Beginnings, Growth, and Success. May all your endeavors meet with appreciation, and you reach new heights every single day. May this Year bring us more wonderful opportunities to work together and unleash new growth possibilities.

Ho-Ho-Ho!!! Brace yourself tight for the season of happiness and gifting. Meeting everyone’s demand your Santa might reach you late but Blue Mail Media is on time to shower you with warm wishes. Wishing all our clients, their employees, friends and family a wonderful Christmas. Unveil the wrapped up boxes of happiness and success to

How to make a long lasting brand positioning in consumers’ minds when the only constant characteristic about their behavior is volatility? What is the key to consumer satisfaction? How to deal with competition? How to capture consumer data and derive useful insights from it? These are all the questions that linger in the minds of

B2B Lead generation is the most common challenge faced by organizations all over the world. And the reasons are quite simple. B2C marketers can use aggressive marketing techniques, advertising and promotional offers to lure customers to buy their products or services. Their accessibility to the customers is much higher than that of a B2B business

Your vote is your voice, your power, and your responsibility. If you think your vote alone cannot make a difference, then you are wrong. The power of democracy lays in participation, difference of opinions and unity. Your vote is your decision, your mandate and the change you wish to bring in this great country called

I have great ideas. I will quit my job. I will start a business of my own. And I will make it big. That’s the most common thought that lingers around the minds of those who are bitten by the entrepreneurial bug. However, a few find the motivation to break out of the cocoons of

To buy or not to buy, that is the question. And by any chance if you have made your mind to buy, don’t ignore the reasons you were thinking not to buy it. That’s the doctrine you must follow before buying a mailing list. When you are purchasing an email database, you must analyse a

Have you been worried about competing with the big players on the digital marketing battlefield? They may have large fiscal reserves and great marketing and SEO teams, but there is no reason why you can’t do better. If you have an exceptional SEO and content marketing strategy, you can surely make a difference by creating

Marketers may be brilliant in running hundreds of digital marketing campaigns but they are accountable for the success of each one of them. The real advantage of digital marketing is that you can measure the degree and intensity of the audience response. You may not know how exactly your campaigns affect your brand image in

In recent years, the term ‘Digital Marketing’ has become synonymous to marketing. Going by the Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey, 98% of marketers believe that online and offline marketing are merging into one. It also mentions that Digital marketing has become the mainstream, while digital commerce is taking a big leap to

When Facebook first came into the picture, it was nothing more than a platform where teenagers came together and interacted. Similarly, Twitter was a minuscule edition of a personal blog. As the world started to realize greater potential of social media, thousands of businesses started exploring marketing opportunities using the same. Many B2C companies have

Writing a blog purely to increase your sales may not bring the best results in today’s time. In fact, the readers lose interest in your content as soon as they realize you are trying to sell something. What may work instead, is educating your potential market with qualitative and unbiased content. For instance, if you

The credit crunch in 2008 left its scars on the global economy which the world is still recovering through. And if experts are to be believed, the ongoing Deutsche Bank crisis may lead us to the next economic mayhem. Shares of Deutsche Bank hit 30 year lows this week on increasing concerns about the sustainability of the

If you are into email marketing, and you don’t have a robust and powerful email list strategy, then you are making a great mistake. To make your email marketing campaigns successful, you need to keep working on building your subscriber list. The more are your audience reading your email, the better will be your chances

Playing the role of a decision maker is not a matter of joke. A wrong decision may land up causing considerable financial as well as reputation loss to a company or a brand. Understanding the gravity of the situation, Blue Mail Media, a well-known marketing vendor have come up with tips that will help you

Today, mobile has become the widely chosen medium through which people consume content. But, for many reading on the mobile web is often a time consuming, inconvenient and frustrating experience. Being a company, who is keen on giving mobile users the best online experience possible, Google has always come up with new offerings, be it

The proliferation of multi-channel platforms has made it easier for marketers to reach, stay connected and engage with their customers and prospects from anywhere at any time. On the other hand, customers are also able to get unlimited information through various channels and can enjoy the privilege of controlling the buying process with more choices

Being the widely chosen internet marketing tool for business, email marketing enables business owners and consumers to stay connected, attract higher response rates and more positive responses quickly and at a low cost. With email marketing, you not only get to target the population you want to be in front of, the people you know,

As every busy workweek grinds to halt, marketers are left to face the Friday challenge. Every veteran marketer will tell how driving conversions on Fridays can be like watching grass grow. Here’s why: Week after week marketers are churning marathon content to woo target recipients in exchange for personal information. At a quick glance, it

All of us are aware of the transformation that social media channels have brought in our lives, right from the way we communicate, share information, and play games. If we think from the perspective of business, every post made on a social media platform is an opportunity for customers to convert, giving you access to

Is there anyone who doesn’t like attention? The answer is obviously no. While buying, each consumer expects that their preferences are will be well taken care of. Similarly, when you deal with a customer, they wish to get a cordial and warm interaction from your end. So, it becomes necessary on your part as a

A lot has been happening lately around the world after Niantic’s Pokémon Go took the internet by storm. The game has urged patrons to capture their favorite Pokémon using their smartphone. But elsewhere, brands are taking advantage of the ongoing craze. With little hope for brands to place their ads within the game, there is

The sales department is a vital part of an organization as the revenue earning depends on how much you sell.  If you are a sales person then, you very well know that selling is not a matter of joke and how difficult it is to turn prospects into sales. Hence, the real challenge lies in

When you opt for using social media platforms to influence your content marketing strategy, it is very important for you to realize that they are not separate entities. Social media and your content strategy go hand in hand and are inseparable. As a core component of your content strategy, it helps you decide everything right

The potentiality of content and social media marketing can help heighten your audience and customer base in a breathtaking way. But getting started with social media without any previous experience or insight could be quite a daunting task. It’s indispensable that you understand the fundamental of social media marketing. From escalating quality to augmenting your

2016 is an exciting year for email Email marketing is on the crag of breathtaking change right now. The rules are intermittently changing in this arena and this is not the time for complacency.  However, this is a new-world order that inculcates the new trends. The tussle takes place when many are either going to

Blogging is all about what you do, what you do not do, and what you wish you had done when you did it. Blogging is an influential B2B Marketing tool. Through blogging, you can focus on a particular subject matter for accuracy. So, if you aren’t blogging at present, this is the time you should go

At Blue Mail Media, WE mean this article while Fulfilling our responsibilities towards our consumers, employees as well as our wider society! We nourish our company’s core value in Success and Responsibility that go together. Our responsibility emerged from a realization of the need to account for and redress the adverse impact of Tobacco on society:

75% of Businesses Are Queuing To Modernize B2B Infrastructure With Revolutionary Initiatives A survey across North America, Europe, and Asia Pacific with  450 senior IT decision makers revealed that up to 75% of the organizations were optimizing the IT infrastructure to meet the challenges presented by the digital economy. The upgrades are also part of

Converting strangers into customers and promoters of your business in a cost-effective manner is a most-pursued objective of the modern era. Inbound marketing is a tactic of using the contents to attract the attention of prospects even before the prospecting begins. Veritable results can take time. Sometimes the wait can exceed months to years. There

6 Things Every Sales Staff Must Stop Doing Right Now An average B2B sales staffs tend to flaw things from time to time. Here is a list of six cringe-worthy elements you must stop doing right now. Compromising Consistency Prospecting is not a onetime effort. It is a fundamental essence of B2B business. Consistency is

Did you know the video marketing is the future of all the key marketing tactics? Gone are the days from sales representatives reciting tiresome sales phrases to pesky phone calls that steal a chunk of your time. Luckily, the changing times and trends have led to the ballooning of internet as a future platform for

It is seventh of April, World Health day. As the world is evolving, the overall quality of life is declining. Manifested by stress, environmental conditions, inadequate exercise and unsavory lifestyle many of us have been victims of our reckless pursuit. Blue Mail Media extends World Health Day greetings to its clients and netizens with a

In the B2B realm, the challenge intensifies with the entry of every new competitor. The vendors raise the stakes to make customers return for more. Reinventing the wheel is an expensive solution. Nevertheless, reinventing a strategy is a competent approach to sustaining the growth over a long term. Giving customers quality reason to remain loyal

While looking to build your company’s brand in b2b marketing, social media is the key component. That’s the reason most of the B2B marketers invest in social media to augment for their brand exposure. By employing social media, you can identify your target market, pay attention to their tendencies and at the same time join

If you are really looking to grab the attention of your targeted audience, then it is quite important for you to present your content in the form of info graphics. Always remember that millions of content are generated on a daily basis, so if you do not present it in an innovative way than it

If you are an entrepreneur your business have to rely a lot on your database. So, it is quite important for you to not compromise on your operations and exert all your efforts to be able to secure your database and maintain it with accurate details. However, it is observed that everyday companies can lose

C-level executives are indeed tough to reach. Marketing and selling to these executives have always been challenging for B2B organizations worldwide. Whether it’s a small, mid, or large size organization; C-level executives in every firm hold a unique position, they are the decision-makers, who have the purchasing authority. However, the roles and responsibilities of C-

According to several industry experts you must grow an email list gradually and organically by sending relevant and awesome content, in-order to engage the individuals on your list, so that they become the main followers of your business organization. Below listed are few ways to easily build an email list. 1. Allow customers to sign up

While technological advancements have benefitted the B2B landscape by creating new channels to target prospects, they have also contributed to the hecticness of daily life. If the recent reports are to be believed, working professionals in the US only get an average of 292 minutes per day for leisure. You do not want to spend this limited

B2B brands are finding new ways to improve the online shopping experience and make it more personalized. Social media platforms are also helping them market their services. Modern brands focus on improving B2B marketing strategies per their client requirements. But how can you better understand your customer or client in this ever-growing market? By keeping

Email marketing campaigns are a crucial element of all B2B sales strategies. However, there are nuances to these advertising tools. For instance, North American Banking and Fintech organizations are particularly receptive to event-triggered emails that capture a lead’s journey. In this case, conversion rates are 13x better, with prospects being 3x more likely to follow through

If you wish to scale your business with new clients, you must implement B2B prospecting methods. These techniques will enable you to identify potential customers for your products and services. Moreover, it will improve your brand’s reach and lead generation. Sales prospecting techniques will assist your brand in keeping your sales pipeline filled with fresh opportunities.

It’s 2022, and email marketing is still on top of all other marketing channels. In fact, a certain survey states that 93% of B2B marketers leverage email marketing as their primary digital marketing channel. To put things into perspective, 333.2 billion emails are being sent out daily, even in 2022. So, you must pay close

As 2021 approaches its end and a new year is on the horizon, it signals a re-evaluation of old strategies and finding new ones to stay competitive and generate more leads to establish a strong pipeline. Lead generation is considered the backbone of B2B marketing. So much so that 53% of marketers allocate half of their budget

Email marketing is the preferred marketing medium for digital marketers to drive client engagement and sales efforts. But to ensure its success, the right strategies and format should be carefully considered. When it comes to choosing the right email format, several marketers get muddled between HTML and plain text email format. While there are several

Email marketing is a mainstay in the world of B2B marketing. Many marketers wrongly predicted that it would be obsolete very soon, but here it is – stronger than ever in 2021! But just like every other marketing platform, it keeps evolving, and new trends, technology, and tactics replace the older ones. That’s why it’s

Today, email has turned out to be an inevitable part of people’s lives. The number of email users is growing steadily over the years, making it 3.9 billion at present. As the market potential of the email became widely apparent, it began to multiply exponentially. We can expect it to climb over 4.4 billion by

Email marketing is one of the significant components to keep your prospects engaged in today’s business-to-business (B2B) space. For marketing professionals, emails help in promoting and enhancing the company’s communications across the various industries and regions. Besides, it helps the brands to close more deals, boost revenue, and enhance the company’s bottom line. B2B email

In today’s data-driven marketing world, accurate data have become a fundamental part of business success. This is why marketers are increasingly collecting data from authentic sources and customer interactions. This data is, in turn, aids organizations in improving their overall customer experience, and foreseeing emerging buying behavior. However, businesses can reap this outcome only if

The average human attention span has drastically reduced in today’s modernized era, meaning you have only a little time to drive a prospective customer’s attention. Fortunately, visuals help you in this area. It lets you get your messages across in ways that impact the audience quickly and help them recall the details later. In fact,

The customer experience (CX) is of critical importance for any business growth. Positive customer experience will make your clients happy, and thereby helping you reap additional revenue. It can build brand loyalty and affinity, so that people refer their friends and family to your business, and leave a positive review that further helps you earn

Timing matters, particularly when it comes to making your subscribers open and read your emails. That being the case, schedule your messages for the perfect time to have a massive influence on your campaign’s efficacy. To help you out, we have accumulated some of the most advanced and up-to-date data in this Infographic articulating the

The business impact of dirty data – data that is inaccurate, incomplete, and invalid is staggering, but an individual organization can avoid the morass with specific procedures. Modern techniques like email appending can minimize the impact of dirty data on your business. An organization that employs strong data governance, in addition to data-appending practices, can

Regardless of what people say about email, it is still one of the most popular and cost-effective channels to generate more sales. By effectively tapping into this marketing strategy, businesses can gain quality leads and also engage with their prospects at a higher level. Email marketing works best for almost every niche out there. But,

As a marketer, you should not miss the sales opportunities on holiday season. These days are the best time to refine your efforts and ramp up sales with promotional ideas. If you haven’t planned this day yet, you’re already behind. There’s a lot you have to prepare for. This Infographic will reinforce the importance of

You may not have sufficient resources or capital in the early stages of your small business, but that doesn’t mean there aren’t any effective ways to get your brand out there in the market. There are several opportunities on the web. One just needs to know how and where to look. Email marketing is one

As each year pass by, we see profound changes in the B2B marketing environment. We have already seen how technology got more intelligent, campaigns were tightly integrated, content marketing became more dynamic, and so on. These changes in the business world is a never-ending game because the expectations of customers keep growing every day. Hence

Email is still powerful. This age-old promotional strategy is prevalent in today’s business space because of its simplicity.  Well-planned email marketing tactics will grow brand awareness and spread the word about the products. But in order to make the most out of your efforts, you must follow the right email marketing etiquettes. Take a look

The continuously increasing demand for marketing gives an extra boost to Thanksgiving, Black Friday, and Cyber Monday sales in almost every part of the globe.  The companies start discounts on their product earlier and extend them throughout December. This holiday season works like a charm for every industry. To know more about it, go through

Construction industries are blooming in the fastest phase in recent years. To stay ahead in the competition, they utilize various technologies and try to keep up with the current industry trends. Go through our detailed infographic if you are planning to expand your business in the construction sector. Feel free to share or download our

The evolution of smart phones today indicates that businesses should no longer neglect mobile email marketing. While it is a known fact that majority of users are increasingly accessing email on mobile phones. So, you need to form emails that are mobile friendly, which can be ideally displayed in a desktop, laptop, tablet and mobile

When Satya Nadella took over as Microsoft’s CEO in 2014, it was perceived as a company whose best years were behind it. The company was struggling in many ways and needed a miracle to save it. A miracle is what happened to it when Satya assumed its command. Learn how Satya Nadella – a simple

When it comes to the life stories of tech giants, Oracle’s co-founder, Larry Ellison’s life has an incredible story to tell. His different outlook towards success inspires many budding entrepreneurs who aspire to become just like him. Despite having faced several setbacks and rejections in his life, the self-made man used his determination and grit

When it comes to listing one of the most accomplished female CEOs in the world today, YouTube CEO Susan Wojcicki’s name tops the list. Susan has been with YouTube since 2014, and currently, she is overseeing YouTube’s content and business operations and responsible for engineering and product development of the video-streaming giant. Under her stewardship,

Sundar Pichai, the sought-after CEO of Google LLC and its parent company, Alphabet Inc, is a leader who re-scripted the story of his life to reach the pinnacle of success. His journey from a two-bedroom house to being a powerful CEO of the two largest companies in the world is an inspiration for everyone who

Timothy D. Cook or Tim Cook, the Chief Executive Officer of Apple Inc., has been an inspiration to youth since taking up this esteemed position. His leadership approach is commendable as his career and life lessons can teach us how to form a robust foundation for becoming a successful leader. Also known as the “Most

Warren Edward Buffett is one of the top investors of all time. The investments of this American business magnate made through his financial holding company ‘Berkshire Hathaway’ helped him build a fortune estimated at 6,770 crores USD. Over his lifetime, this well-known investor earned acclaim as one of the world’s foremost philanthropists alongside being the

Reading success stories of some of the most exceptional professionals kindles motivational neurons within us and makes us imitate them to walk the path of success. The success story of “the lady with a spark – Indra Krishnamurthy Nooyi” does precisely the same.  We know her as the former CEO and chairman of PepsiCo, one

Larry Page, a well-known icon of the web, is famous as one of the co-founders of Google along with Sergey Brin. You might wonder what is Larry Page net worth, who currently heads this tech giant? If you did not know, it is 6,070 crores USD. Being an influential and inspiring personality, this American computer

One of the youngest billionaire and philanthropist, Mark Elliot Zuckerberg gained popularity across the globe through his giant social networking website – Facebook. With a clear sense of vision in his mind, he made it to the top and now is valued at over $68 billion. Let’s have an insight into the life of the

Oprah Winfrey, the woman from a poverty-stricken family, made her name into history with her most significant achievements. Today, she is the only black woman on the Forbes list of the 400 wealthiest people in America. Besides, the publication also estimates Winfrey’s net value at $3 billion. If you want to know much about this

The late Apple founder Steve Paul Jobs was an American entrepreneur and business magnate best known for his innovative ventures of the Apple Inc., the NeXT computer, Pixar, and Disney. From learning electronics tinkering from his father to becoming a leader of the world’s technology empire; the life of Steve Jobs is an incredible example

American entrepreneur, founder and CEO of the world’s largest online shopping retailer Amazon.com and the owner of The Washington Post – Jeffrey Preston Bezos is now the wealthiest man of the world with a net worth of $100 billion. He embraced his failures and turned them into his success. Here is a brief of his