Crafting a brand for your company is one of the most effective marketing strategies. Your carefully built brand will help you create a visual, cultural, and emotional connection between your firm and the clients. Therefore, focusing on building a great brand will undoubtedly increase your sales rate and thereby revenue.
To guide you, we have explained some of the best tips on branding. Please have a look at it.
1. First Impression is everything
Presenting your brand as an authoritative, trustworthy, and relevant source will form a good impression in your customer’s mind. For instance, if you receive an email from a company with grammatical errors, and spelling mistakes, you are probably not sticking around that brand for long.
According to the Missouri University of Science & Technology, it requires less than two-tenths of a second for a site visitor to capture an impression about a brand.
Image Source: Missouri S&T
Dr. Hong Sheng, assistant professor at Missouri S&T, says, “As more people use the Internet to search for information, a user’s first impressions of a website can determine whether that user forms a favorable or unfavorable view of that organization.”
Now, the question is – how do you achieve a good first impression for your brand? The answers are given below:
- Know your customer and their interest. So, you can serve them uniquely.
- Use better visuals, including logo, color, font, texture, and graphics to reflect who you are.
- Quality design, with clean and proper alignment of high-converting copy.
Include social proofs like testimonials, third party reviews, and endorsements.
2. Maintain Consistency Throughout
Brand consistency is the pattern that affects the customer’s thoughts about your company. By being more consistent, via words, offerings, design, and standpoint, you can quickly build awareness and develop trust with the people.
Steps to maintain brand consistency includes:
- Go through all the links directing to your brand page and social media platform. Make sure it has consistent content such as images, reviews, etc. All the content should convey the same information and have the same level of quality.
- Also, ensure that all the visual components (color or font) of your brand stays consistent with each other.
Wells Fargo, one of the leading banks worldwide, is committed to its consistency through colors, layout, font, and logo.
Image Source: Wells Fargo
3. Prove That You Are Loyal
If you are loyal to your customers, they will never hesitate to buy from you. Therefore, the goal of your marketing efforts should be – to make your customers feel they belong to your family or club. This sense of feeling keeps them happy and brings in a touch of belonging while interacting with your brand.
According to a recent study by Fundera, 43% of customers in the United Statesdo not hesitate to spend on brands they are loyal to. A straightforward way to achieve this level of loyalty is by providing helpful resources or tips for free once in a while so that your customers will remember you and come to you in times of need.
The frequency of sending out such emails will totally depend on the amount of unique content you have and your marketing budget. But make sure you are consistent.
Dunkin Donut is the epitome of brand loyalty. The company has been serving up their cup of Joe since 1950.
Image Source: Dunkin Donut
The primary reason behind their success is the capability to satisfy loyal customers. With their DD Perk, it continually encourages people to buy from them.
Image Source: Dunkin Donut
4. Add Influencers for Additional Support
We all know that people tend to follow the crowd. Influencer marketing is a relatively new strategy that helps you in this area. With this strategy, brands do not have to waste time or resources, promoting themselves. Besides, it’s challenging for any firm to build the same level of trust possessed by an influencer.
Consider the influencer program executed by Motorola.
The company turned to 13 influencers across YouTube to promote its newly launched product – Moto Mods and Moto Z family. And the result was really astonishing. The company was able to generate:
- 11.6M views
- 122,000 clicks to the site
- 38.1M social impressions
Putting it All Together
A practical and persuasive branding strategy will bring you closer to your clients than you have ever imagined. So, without fail, design a highly influential branding strategy to drive your customer’s attention and lure them to purchase your product. With the tips mentioned above, you can seamlessly achieve this, along with gaining more dollars to your bottom line.