Telemarketing is one of the oldest yet most effective strategies for growing a business. But to achieve such a result, one needs to work with far more diligence and devotion. The task of luring potential customers into the sales funnel is not as easy as it sounds. It is daunting most of the time, especially […]
Category: Telemarketing
4 Under Valued Assets Of Telemarketing
Telemarketing is one of the oldest and useful marketing technique for lead generation in the market space. When you add it to the marketing mix, it has proven to be the most effective means in sales increment. By integrating it before, after or during the marketing campaign, one can create an irreplaceable impression on prospects […]
Good Data Pays Good Dividends in Your Telemarketing Campaigns
You may have the most expensive cars in the world but you need fuel to run them. Similarly, you may have the best of resources to run your marketing campaigns but you need data to fuel the same. Having quality data in your hand before you implement your marketing strategies is a blessing. Be it […]
8 Alternatives Over and Above Cold Calling
For many years, cold calling was one of the most effective ways for lead generation and establishing a healthy connect with potential customers. As technology progressed and newer ways of communication emerged, the power of cold calling as a marketing technique started fading away. Today, with over 2 million people in the Do Not Call […]
What is Telemarketing?
Telemarketing involves promoting goods or services to present and prospective customers, creating brand awareness, and taking feedback via telephone calls. Telemarketing is often confused with Telesales which refers to selling products or services directly to customers by telephone calls.
