Telemarketing is one of the oldest and useful marketing technique for lead generation in the market space. When you add it to the marketing mix, it has proven to be the most effective means in sales increment. By integrating it before, after or during the marketing campaign, one can create an irreplaceable impression on prospects […]
You may have the most expensive cars in the world but you need fuel to run them. Similarly, you may have the best of resources to run your marketing campaigns but you need data to fuel the same. Having quality data in your hand before you implement your marketing strategies is a blessing. Be it […]
For many years, cold calling was one of the most effective ways for lead generation and establishing a healthy connect with potential customers. As technology progressed and newer ways of communication emerged, the power of cold calling as a marketing technique started fading away. Today, with over 2 million people in the Do Not Call […]
Beyond doubts, telemarketing is highly relevant in the B2B marketplace. Unlike in the B2C Tele calling where customers get annoyed receiving unwanted phone calls, telemarketing in B2B is always welcome. It gives opportunities to both the providers and seekers of the products, solutions, and services to grow their business. Also, it is one of the […]
Telemarketing involves promoting goods or services to present and prospective customers, creating brand awareness, and taking feedback via telephone calls. Telemarketing is often confused with Telesales which refers to selling products or services directly to customers by telephone calls.