Articles

  • The Science of Targeting Millennials with B2B Marketing

    • May 8, 2018
    • Posted by: Robert Duke
    • Category: Articles, B2B
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    Targeting Millennials with B2B Marketing

    Millennials are the largest generation since and outpacing the Baby Boomers. They are not limited to the tags of ‘consumers’. In fact, now they are getting their seats as decision-makers in B2B organizations of every size – small, medium and even large. Also, nearly half of all B2B researchers are millennials. What we, as marketers,

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  • The Journey of Elon Musk [Infographic]

    • May 2, 2018
    • Posted by: Robert Duke
    • Category: Success Stories
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    Elon Musk

    American entrepreneur, investor, and the billionaire CEO of SpaceX, Tesla, and The Boring Company – Elon Reeve Musk is the man who brought revolutionized scientific breakthroughs to many industries such as automotive, e-commerce, and space flights. Stubborn to his future-oriented dreams, he is a genius who has succeeded mastering the art of failing. Some of

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  • How To Do B2B Influencer Marketing The Right Way

    • April 17, 2018
    • Posted by: Robert Duke
    • Category: Articles, B2B
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    B2B Influencer Marketing

    Influencer marketing is not something new. In fact, it is one among the hottest trends of the marketing world. Like B2C, many B2B marketers around the world are jumping on the bandwagon of influencer marketing. What is Influencer Marketing? Influencer marketing is a form of marketing wherein marketers build relationships with industry leaders and leverage

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  • SIC and NAICS Codes: 4 Ways To Use It For Effective Marketing

    • April 3, 2018
    • Posted by: Robert Duke
    • Category: Articles, B2B
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    4 ways of using SIC and NAICS codes

    Marketing is a tough job. More than a qualified team, latest technologies, and the best of services; it all begins with one question – Are you targeting the right ones? And when we talk about B2B marketing, this ‘right’ becomes imperative. The reasons are many. The B2B buyers don’t believe in taking risks and their

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  • Blue Mail Media helps a leading IT services provider With customized database and data-hygiene services

    • March 27, 2018
    • Posted by: Robert Duke
    • Category: Case Studies
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    Blue Mail Media Helps A Leading IT Services ProviderWith Customized Database And Data-Hygiene Services Download Our Case Study Now! Client Background The client is a leading Information Technology services provider located in the San Francisco Bay area. The company specializes in providing IT consulting services, IT application development services, auditing services, and IT management advisory
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