Articles
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Factors to Consider While Applying Colors to Your Marketing Emails
- June 22, 2017
- Posted by: Robert Duke
- Category: Articles, Email Marketing
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Colors have a deep effect on our minds and can change our moods in significant ways. Marketers have been actively experimenting with different color combinations to determine which colors are best suited to earn positive responses of prospects/ customers and build a positive image of the brand. Colors make us react on multiple levels. We
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Why Marketers Must Take Content Marketing More Seriously? [Infographic]
- June 7, 2017
- Posted by: Robert Duke
- Category: infographics
Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales. Here are some stats that show why having a content strategy is inevitable in -
A Four Step Strategy To Optimize Your Website And Boost Your Lead Generation Efforts
- June 6, 2017
- Posted by: Robert Duke
- Category: Articles
Lead generation is the sole purpose of all online marketing initiatives. With digitalization at its helm, lead generation through Internet channels has become the prime source of revenue for millions of business enterprises across the world. The sales team relies heavily on the lead generation teams to get quality leads that can be converted into
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How Digital Marketing Can Become a Key Propeller of B2B Real Estate Deals
- June 1, 2017
- Posted by: Robert Duke
- Category: Articles, B2B
Real Estate Marketing is a lot different in the B2C space than in the B2B model. While it is considerably easy to sell individual property units to home buyers, selling commercial spaces, industrial space and residential spaces to business organizations is a lot more challenging reasoned to the bigger size of deals and the corresponding
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Changing Paradigms of Marketing in the Age of Virtual Interactions
- May 18, 2017
- Posted by: Robert Duke
- Category: Articles
Just about two decades ago, being social was being around friends physically. With the advent of social media, the scenario has changed completely and being social today is more about our virtual presence on various digital media platforms. Whether it’s a boon or bane is a debate for another day, it has surely been a
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May the Data Force Be With You!
- May 4, 2017
- Posted by: Robert Duke
- Category: Articles, B2B, Email Marketing
The nearly 400 years old phrase – ‘Knowledge is Power’ still remains highly relevant. In the era where data has become the new unit of life, a businessman or a marketer cannot do a thing without it. They are well aware that consumer is the only god they need to serve, and the only way
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This International Workers’ Day, Get More Compliant to Labor Laws
- April 28, 2017
- Posted by: Robert Duke
- Category: Articles
Ignorance of the law is no excuse! Complying with labor laws brings mutual benefits for both an organization and its employees and contributes to society as a whole. Some people believe that breaking a law is an act of valor. However, when they get caught, they realize what they considered to be brave was actually
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Capitalize on Marketing Returns with Targeted Mailing Lists
- April 26, 2017
- Posted by: Robert Duke
- Category: Articles, Email Marketing
In today’s competitive business world, effective marketing strategy is the foundation of every business organization. Regardless of the size of the business, marketing a product or a service not only needs meticulous planning and execution, but also the right methodology. While print media and broadcast media are really popular methods, the cost of implementation remains
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Why Entrepreneurs Must Learn To Use Marketing Data Early On?
- April 13, 2017
- Posted by: Robert Duke
- Category: Articles, B2B
Bitten by the entrepreneurial bug, when Thomas Sikki, started his first business as a healthcare equipments supplier, the biggest challenge in front of him was to identify potential customers to promote his offerings and generate considerable sales. There are thousands of budding entrepreneurs like Thomas Sikki who are trying to make it big but have
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Overcoming the Big Data Challenge in Your Data-Driven Marketing
- March 28, 2017
- Posted by: Robert Duke
- Category: Articles
Marketing decisions today cannot be based on mere instincts or gut feeling. Data holds immense value especially when customers interact with a brand through multiple touch-points and through multiple ways. With digital becoming the way of life, consumers interact with a brand across multiple touch-points in several different ways. However, this has also led to
