What is Performance Marketing?

Performance marketing is a marketing model where advertising agencies, as well as marketing companies, are paid based on the fulfillment of specific commitments made by them. It includes various aspects such as the number of clicks, page views, leads or sales closures. It is a mixture of innovation and also the advertisement that helps the […]

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What is Pay-per-click Marketing?

Pay-per-click (PPC) is an Internet Marketing technique in which advertisers are charged a certain amount of fee each time the users click their ads. It is a method of buying visits to a particular site to increase web traffic and eventually generate business. Pay-per-click is an inorganic marketing technique which primarily uses search engine marketing […]

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What is Local Marketing?

Local Marketing refers to a mixture of marketing techniques used by the localized businesses to promote themselves in the area they locate. Other names for local marketing are neighborhood marketing or local store marketing. In this strategy, people focus promotional messages on the local individuals instead of the market as a whole. This strategy is primarily […]

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What is Multi-level Marketing?

Also called as MLM, Multi-level marketing is a strategy where profit is directly proportional to the direct sales done to the customers. Also, the company calculates the commission from the purchases made by appointed members or downline distributors. The direct sales organizations use this marketing strategy to encourage their current distributors to hire some new […]

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What is Integrated Marketing?

Integrated Marketing is a unified marketing approach that attempts to bring together different ways to interact with customers and also create a seamless, combined customer experience across multiple platforms. It blends different techniques of marketing ranging from advertising, online promotions, social media, content marketing, email marketing, telemarketing, and also public relations to communicate a unified […]

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What is Influencer Marketing?

Influencer marketing involves identifying individuals that influence potential customers. That is, Influencer marketing is the process of researching as well as recognizing the high-profile influencers to engage the people with high-impact conversations about your product, services, or brand. These influencers, also called as opinion leaders help communicate a brands message to a broader audience and […]

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What is Outbound Marketing?

Outbound marketing, also known as interruption marketing is the opposite of inbound marketing which involves getting your marketing message communicated to the maximum size of the audience as possible through various methods. It includes both the paid and non-paid means such as advertising, direct mails, and others. Through this strategy, we can quickly nurture as […]

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What is Inbound Marketing?

Inbound marketing is a strategy that involves utilizing different kinds of pull marketing techniques to draw prospective customers to a specific brand. It includes content marketing strategies such as promoting blogs, articles, whitepapers, audio-visual content, case studies and more. Also, it includes Search Engine Optimization, event marketing, social media promotions, and more to generate quality leads. […]

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What is Social Media Appending?

Social media is an essential source of information to understand the likes, dislikes as well as preferences of your target customers for multi-channel marketing. Social media appending involves cleansing and also updating your outdated social media database with the latest and most relevant information. It is required because the consumer interests keep changing with time […]

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What is Interactive Marketing?

Interactive Marketing is a one-to-one marketing process wherein the marketer communicates messages based on the actions, queries, as well as doubts of individual customers and prospects. The method is more effective than direct marketing. Unlike traditional marketing strategies, the Interactive marketing is triggered primarily by the customer’s queries, behavior or his preferences. It includes two-way communication […]

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