Pay-per-click (PPC) is an Internet Marketing technique in which advertisers are charged a certain amount of fee each time the users click their ads. It is a method of buying visits to a particular site to increase web traffic and eventually generate business.

Pay-per-click is an inorganic marketing technique which primarily uses search engine marketing to direct potential buyers or users to a website.

The Popular PPC Platforms:

  • Google AdWords
  • Facebook Ads
  • Twitter Ads
  • LinkedIn Ads
  • YouTube Ads
  • Bing Ads
  • Quora Ads
  • Promoted Pins

Strategies to Implement PPC:

– Define the goals for your PPC campaign

– Determine the type of audience you want to reach

– Pick the relevant keywords for the ad

– Create a simple campaign structure that is easy to monitor

– Make appropriate changes in the PPC settings of the Google AdWords

– Analyze your campaign metrics and also paid-search traffic regularly

Benefits of Using PPC in Business:

– It is measurable and also trackable

– Enables you to enter the market quickly with less optimization

– Also, it drives the result immediately

– It helps you to pull the quality traffic to your website

– Thereby, increasing the sales, leads, and ROI

– You have the ultimate control over various options

– It is well-suitable for targeting

– PPC is a cost-effective approach

– It provides budget flexibility to start small or big

– It binds well with other marketing channels


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