Integrated Marketing is a unified marketing approach that attempts to bring together different ways to interact with customers and also create a seamless, combined customer experience across multiple platforms.
It blends different techniques of marketing ranging from advertising, online promotions, social media, content marketing, email marketing, telemarketing, and also public relations to communicate a unified message to customers and help them interact with a brand using multiple ways.
Important Components of Integrated Marketing
– Profitability
– Co-operation
– Leverage the skills
– Communication
– Customer-centric
Different Strategies to Implement Integrated Marketing
– First, define your target market.
– Also, determine the measurable objective.
– Develop clear as well as consistent content to boost your brand value.
– Pix the proper media for communication such as Twitter, Facebook, or Linked In.
– Besides, learn about your competitor’s plan.
– Use analysis tools to know your strategy well.
– Also, use creativity while planning your strategy.
The Biggest Benefits of Integrated Marketing
– Cost-effective approach
– Builds customer trust effortlessly
– Improved brand visibility
– Highly efficient strategy
– Clear messaging guidelines
– Continuous engagement with the clients
– Increased search results
– Easy connection with the influencers
– More media coverage
Disadvantages of Integrated Marketing
– Integration may not be easy always.
– Invest more time and also effort in learning the customer’s interest.
– Also, this strategy requires teamwork.
– Measurement of outcome may turn out to be challenging at some point in time.
