Personalized Marketing or One-to-One Marketing refers to a marketing strategy where companies deliver individualized messages or promotional content to the recipients through data collection, analytics and digital electronics. Personalized emails specific to the needs of a recipient and customized video messages are the examples of personalized marketing. This practice of marketing solely depends upon the […]
Category: What is?
What is Conversion Marketing?
Conversion Marketing aims at converting the website visitors into paying customers. Marketers use a set of online and offline customers to send marketing messages to prospects and positively influence their opinion for a particular product or brand. Conversion rates are used to determine the desired outcome of this marketing strategy. Different Conversion Marketing Strategies […]
What is Mobile Marketing?
Mobile Marketing is the promotion and marketing of brands, products, solutions, services, ideas, digital content and a lot more on mobile devices such as smartphones, tablets or PDAs that have Internet connections. In short, you can define it as an art of doing business that appeals to mobile users. In this strategy, marketing is carried […]
What is Internet Marketing?
Internet marketing involves marketing and promotion of brands, products, services, or a cause on the Internet to drive direct online and offline sales or make or mold perceptions. It primarily includes email marketing, website marketing, PPC, SEO, content marketing, e-commerce and more. Also known as online marketing, it is one of the cost-effective ways to […]
What is CAN-SPAM Act?
The CAN-SPAM Act sets out the rules and regulations for commercial emails and gives recipients the right to stop senders from emailing them at their will. The law also spells out penalties for violations. It was signed into law by President George W. Bush on December 16, 2003. This law applies to commercial emails, B2B […]
What is Viral Marketing?
Viral Marketing Viral Marketing refers to any form or technique of marketing in which a marketing buzz is created around a product or a service by users who pass on the advertiser’s messages to other sites or to other users. In simpler words, ‘Viral’ in marketing refers to anything that spreads fast through internet or […]
What is Account Based Marketing?
Account Based Marketing (ABM) is a method of marketing where a marketer treats each prospect as a distinct account. Also known as Key Account Marketing, ABM allows marketers to devote their sales and marketing resources to a pre-defined group of target accounts and design personalized campaigns that address concerns of each of them. Unlike […]
What is Guerrilla Marketing?
Guerrilla marketing is an advertising strategy that encourages the promotion and marketing of products and services through unconventional means. It advocates implementing a low budget, high energy promotional campaigns to achieve business and marketing objectives. Unlike traditional marketing, Guerilla marketing is far more valuable regarding ROI and profit. Jay Conrad Levinson is the father of […]
What is Behavioral Marketing?
Behavioral marketing is the method used by numerous online and offline marketers to improve the effectiveness of their marketing campaigns based on the information collected by studying customer behavior on the internet as well as through different offline and online primary and secondary data collection techniques. This strategy is widely used to improve the effectiveness […]
What is NAICS Code?
The North American Industry Classification System (NAICS) aids businesses and governments to classify, compare and assess economic activity in the United States, Mexico, and Canada. It is a 6-digit code system to categorize business establishments into different industrial categories. Adopted in 1997, NAICS codes groups the economy into 20 key sectors. These sectors undergo segmentation […]
