The Standard Industrial Classification (SIC) codes are four-digit codes to classify different industries. The US government assigns these codes to business establishments to identify the sectors they are operating. The primary motive of this classification was to facilitate the process of data collection, analysis and to aid various federal and private agencies to encourage uniformity […]
Category: What is?
What is Event Marketing?
Event Marketing is one of the popular promotional strategies which involve organizing exhibitions, displays, conferences, public meetings, concerts, parties, fairs, events and more to promote a product, service, person or a cause. You can organize it both online and offline. The companies use this strategy to reach their audience with free samplings or products. Successful […]
What is Fax Marketing?
Fax marketing is sending out a large number of promotional messages to a specific target market to promote certain products, solutions or services. Fax marketing is generally used to maintain and strengthen the existing relationships between the marketers and their clients. Although it is the old strategy, it still holds relevant when appropriately implemented. Despite […]
What is Database Marketing?
Database marketing involves using database of present and potential customers to generate personalized messages and sending them across to a targeted audience in order to promote certain products, solutions or services. The database may include marketing information such as name, telephone number, email address, mailing address and more.
What is B2P Marketing?
B2P or Business to People marketing is a set of strategies for achieving ideal response between the end user and business. It recognizes that it is not businesses that make the purchase decisions, but the people are responsible for making such decisions. The B2P model is aimed at the emotional factor of advertising and […]
What is Email Spamming?
An Email will be considered spam if its sender’s identity is doubtful or unknown, if a large group of people receive it, or if a recipient does not request it. Most email spam messages are either commercial or contain links that appear familiar but are phishing websites that are hosting malware. Hence email spam is […]
What is Multi-channel Marketing?
Multi-channel marketing involves interacting with current and potential customers via multiple channels of communication such as the Internet, Telephone, Television, Radio, Print Media, and more. The purpose of multi-channel marketing is to reach customers through different communication channels and drive profitable actions by customers. Benefits of Multi-channel Marketing Since you concentrate your efforts on […]
What is Content Marketing?
Content Marketing is one of the popular marketing strategies that involve creation and dissemination of useful information in the form of articles, blogs, free guides, whitepapers, case studies and more to raise brand awareness and to drive decisive customer action. Regardless of the different marketing tactics you use, content marketing must always be a part […]
What is B2C Marketing?
B2C (Business to Customer) Marketing involves selling or promotion of products or services meant for consumption by the end customer. It is one of the most popular marketing strategies to date. A stationery shop selling notebooks to school students is an example of B2C marketing. Who use B2C Marketing Techniques? The companies which sell consumer […]
What is B2B Marketing?
B2B (Business to Business) Marketing involves selling or promotion of goods and services to other businesses for production, reselling or business use. A wholesaler selling goods to a retailer is an example of B2B Marketing.