B2B (Business to Business) Marketing involves selling or promotion of goods and services to other businesses for production, reselling or business use. A wholesaler selling goods to a retailer is an example of B2B Marketing.
Telemarketing involves promoting goods or services to present and prospective customers, creating brand awareness, and taking feedback via telephone calls. Telemarketing is often confused with Telesales which refers to selling products or services directly to customers by telephone calls.
Direct Marketing is a method of promoting or selling products or services where a marketer communicates directly with their current and potential customers through mail, emails, telephone calls, fliers, catalogs, brochures, infomercials, coupons and postcards. For Example, A publisher sends free books to book reviewers to invite them for the book release.
A Mailing List is the collection of names and addresses of people to whom messages, news, information or any other material can be mailed. Mailing List helps in the periodic distribution of reading material to various subscribers.
An Email List is the compilation of Email addresses of people, subscribers, organizations or institutions to which a marketer, publisher, institution or organization sends information to. Email List facilitates widespread distribution of information to numerous Internet users.
Email marketing is promoting products, solutions or services of an organization through emails. These emails are sent to an organization’s present and prospective customers or stakeholders with a motive to spread brand awareness or initiate a sales process.