Targeted marketing refers to market segmentation or identifying the specific customers that are more likely to buy your products, solutions or services and then to promote those products, solutions or services to them. It makes the whole process of marketing easier and more cost-effective. Basis for Market Segmentation: Demographic Segmentation – age, gender, job level, […]
Category: What is?
What is Social Media Optimization (SMO)?
Social Media Optimization Social Media Optimization or SMO can be referred as the methodology of creating viral publicity for elevating the awareness of a product or brand by using social media outlets or communities. It can also be termed as a digital strategy in which various social media platforms are used by an organization or […]
What is Search Engine Optimization (SEO)?
Search Engine Optimization, also known as SEO is the process of using techniques or strategies for getting high ranking in the search results of a search engine to increase traffic for the websites. Google, Yahoo, Bing are a few examples of the search engines. You can consider SEO as a framework because it includes the […]
What is Social Media Marketing (SMM)?
Social Media Marketing Social Media Marketing or SMM is the form of internet marketing in which social networking websites are used as a medium of marketing. Focusing on establishing identity, content is produced and shared on social media to reach a wide range of customers. In other words, Social Media Marketing is a way through […]
What is Search Engine Marketing (SEM)?
A form of internet marketing, SEM or Search Engine Marketing is the process of increasing traffic and visibility of websites through search engines primarily by paid advertising. It is the most effective way to boost your business growth in the market space. It helps the advertisers to place the relevant ads to the customers at […]
What is Remarketing?
Remarketing refers to an intelligent way of marketing that allows you to show ads to people who have visited your website but left without buying anything. In other words, it is the technique of reintroducing your services, products or solutions to the people who have already visited or taken action on your website. For example, […]
What is Referral Marketing?
It is a way of promoting business products or services to the new customers through referrals- the existing customers. It comprises of word-of-mouth marketing where in existing customers advertise the brand. Referral marketing, when done right, encourages referrals from word of mouth. Marketers accomplish this by encouraging and rewarding their existing and potential clients to […]
What is Persuasion Marketing?
Persuasion Marketing is an approach where marketers apply human psychology to their marketing strategies so that a user or buyer takes a buying decision. Marketers apply human psychology to the designing of websites and other marketing techniques focusing on the impulsive behavior of the customers that makes them to purchase. For example, it includes creating […]
What is Permission Marketing?
Permission Marketing Permission Marketing is a form of advertising where relevant promotional messages are delivered to people only when their consent is given in advance. In this kind of marketing, the prospects are more receptive to a message as they have already shown their interests in advance by agreeing to receive those messages. Opposite to […]
What is Bounce Rate?
Bounce rate is the metrics to identify the percentage of visitors who visit your website (Homepage, content page, or any landing page) and leave without navigating any further. That is, a user bounces with no engagement in any of the pages, and his visit ends with a single-page visit. The bounce rate of a website […]
