Remarketing refers to an intelligent way of marketing that allows you to show ads to people who have visited your website but left without buying anything. In other words, it is the technique of reintroducing your services, products or solutions to the people who have already visited or taken action on your website.
For example, remarketing can be used to recover abandoned carts by showing or reminding about the product the user added to the cart but did not make any purchase.
Benefits of Remarketing:
- Highly targeted in nature
- Niche targeting options
- Cost-effectiveness
- Better Customer Relationship Management
- Encourages last moment buyers
- Increases brand awareness
- Brings more sales
- Higher conversion rates
Remarketing practices and steps:
- Target all your audiences – website visitors, app users, old and existing customers
- Segment the remarketing audiences on the basis of–
- Time spent on the website or app
- Number of visits
- demographics
- Do remarketing on the blogs
- Run remarketing campaigns for the users with abandoned carts
- Cross-selling to existing customers
- Test the remarketing ads
- Send emails inviting customers for a free webinar
- Focus on creating appealing and genuine Calls-to-action
- Don’t be salesy in tone, deliver content that is educative
- Always remarket to the converted customers
