Search Engine Optimization, also known as SEO is the process of using techniques or strategies for getting high ranking in the search results of a search engine to increase traffic for the websites. Google, Yahoo, Bing are a few examples of the search engines.

You can consider SEO as a framework because it includes the set of rules, stages and also controls.

search engine optimization

Main Stages of SEO

To simplify the task of SEO, we can break it into two main scenes:

– On-Site SEO: The Set of rules to apply on your website to make it search engine friendly.

– Off-Site SEO: It includes the steps taken to promote your site or contents in the blog to rank it better in the search results.

Importance of SEO in Business:

– Gives more visibility for your product

– Helps in branding

– Create credibility in the minds of the customers

– Easy exposure to the audience

– Regulate the traffic in the right direction

– High Return-On-Investment (ROI)

– You can stay ahead of competitors

– Cost-Effective approach

– Focus on interested audience

– Understand the customer behavior pattern

An Overview of SEO Strategies:

– Know your target audience

– Build SEO-friendly website

– Keyword Research

– Find the opportunities

– Understand the competitors

– Utilize social networks

– Create quality links

– Include meta-tags

– Use other optimization techniques


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