Bounce rate is the metrics to identify the percentage of visitors who visit your website (Homepage, content page, or any landing page) and leave without navigating any further. That is, a user bounces with no engagement in any of the pages, and his visit ends with a single-page visit. The bounce rate of a website or a web page can be calculated using Google Analytics and several other tools.
What Does High Bounce Rate Mean for Your Business?
– Your website has low-quality contents
– Visitors found the required information in other sites
– The website is not relevant to your user needs.
Different Bounce Rate Scenarios:
– Clicking the back button
– Closing the browser window or tab
– Entering a new URL
– Stay idle in the page
– Not triggering any event
Benchmark for Bounce Rate by Google Analytics:
– 10-30% for Service Sites
– 20-40% for Retail sites
– 30-50% for Lead generation sites
– 40-60% for Content websites
– 70-90% for Landing pages
– 70-98% for Blogs
Methods to Reduce the Bounce Rate:
– Make your website mobile-friendly
– Study the traffic sources
– Understand the user’s behavior
– Do not mislead the visitor
– Avoid unnecessary pop-ups
– Include high-quality contents
– Add visually appealing design
– Use only relevant Call-To-Action (CTA)
– Use responsive layout
– Increase the page load speed
– Avoid many external links
