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While technological advancements have benefitted the B2B landscape by creating new channels to target prospects, they have also contributed to the hecticness of daily life. If the recent reports are to be believed, working professionals in the US only get an average of 292 minutes per day for leisure. You do not want to spend this limited …
The Perfect 8 B2B Marketing Podcasts to Learn Something New Read More »
B2B brands are finding new ways to improve the online shopping experience and make it more personalized. Social media platforms are also helping them market their services. Modern brands focus on improving B2B marketing strategies per their client requirements. But how can you better understand your customer or client in this ever-growing market? By keeping …
Top 7 B2B Ecommerce Trends to Watch Out for in 2023 [Infographic] Read More »
Email marketing campaigns are a crucial element of all B2B sales strategies. However, there are nuances to these advertising tools. For instance, North American Banking and Fintech organizations are particularly receptive to event-triggered emails that capture a lead’s journey. In this case, conversion rates are 13x better, with prospects being 3x more likely to follow through …
Email Marketing Benchmarks By Industry Type [Infographic] Read More »
If you wish to scale your business with new clients, you must implement B2B prospecting methods. These techniques will enable you to identify potential customers for your products and services. Moreover, it will improve your brand’s reach and lead generation. Sales prospecting techniques will assist your brand in keeping your sales pipeline filled with fresh opportunities. …
Choosing a Sales Prospecting Technique to Generate Revenue [Infographic] Read More »
It’s 2022, and email marketing is still on top of all other marketing channels. In fact, a certain survey states that 93% of B2B marketers leverage email marketing as their primary digital marketing channel. To put things into perspective, 333.2 billion emails are being sent out daily, even in 2022. So, you must pay close …
10-Point Email Marketing Checklist for Error-Free Emails [Infographic] Read More »
As 2021 approaches its end and a new year is on the horizon, it signals a re-evaluation of old strategies and finding new ones to stay competitive and generate more leads to establish a strong pipeline. Lead generation is considered the backbone of B2B marketing. So much so that 53% of marketers allocate half of their budget …
Expert-approved B2B Lead Generation Tactics for Stellar Marketing Read More »
Email marketing is the preferred marketing medium for digital marketers to drive client engagement and sales efforts. But to ensure its success, the right strategies and format should be carefully considered. When it comes to choosing the right email format, several marketers get muddled between HTML and plain text email format. While there are several …
Text Vs. HTML: Which Email Format Gets You The Best Results? Read More »
Email marketing is a mainstay in the world of B2B marketing. Many marketers wrongly predicted that it would be obsolete very soon, but here it is – stronger than ever in 2021! But just like every other marketing platform, it keeps evolving, and new trends, technology, and tactics replace the older ones. That’s why it’s …
Key Email Marketing Statistics And Trends To Supercharge Your Campaigns Read More »
Today, email has turned out to be an inevitable part of people’s lives. The number of email users is growing steadily over the years, making it 3.9 billion at present. As the market potential of the email became widely apparent, it began to multiply exponentially. We can expect it to climb over 4.4 billion by …
Email marketing is one of the significant components to keep your prospects engaged in today’s business-to-business (B2B) space. For marketing professionals, emails help in promoting and enhancing the company’s communications across the various industries and regions. Besides, it helps the brands to close more deals, boost revenue, and enhance the company’s bottom line. B2B email …
B2B Email Marketing for Brand Growth [Infographic] Read More »
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