89% of Marketers say that Email is their primary channel for lead generation
48% of marketers plan to add YouTube to their content strategy in the next year
Insurance industry has the highest commercial Email with 94% utilizing this channel
42% of marketers do not send targeted email messages; only 4% use layered marketing.
Tradeshows and events are the second most effective tactic in the marketing mix, after the company’s website
42% of B2B marketing professionals state that a lack of quality data is the biggest barrier to lead generation
Automated email message have 70.5% higher open rates and 152% higher click-through rate then “Business as usual” marketing messages
The number of email users worldwide is forecasted to rise to 2.9 Billion users by 2019