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The number of emails sent on a daily is over 290 billion, and this figure is estimated to continue growing and reach 347 billion by 2023. Though email has been around for a long time, it’s still as effective as ever, boasting a high ROI of 3800%. However, email marketing tactics keep changing. This means …
7 Best Ways For Marketers to Leverage Email in 2021 Read More »
As a B2B marketer, you probably know how incredibly powerful content marketing is in terms of persuading your prospects to consider your product or services. Studies show that 51% of B2B consumers rely on content before making a buying decision. Also, 47% read about 3 to 5 content pieces before interacting with a sales representative. …
5 Major B2B Technology Marketing Blunders (With Solutions to Avoid Them) Read More »
Black Friday is among the busiest and biggest annual shopping days. And while most people consider this event to be just for B2C companies, there are numerous strategies that B2B organizations can rely on to exploit this day as well. In 2019, about 93.2 million buyers made online purchases on Black Friday, while Cyber Monday saw …
6 Ultimate Black Friday Marketing Tactics For B2B Read More »
From losing money and clients to enabling remote working for employees, coronavirus has completely changed the way businesses operate. And this massive disruption brought by the pandemic has been causing a huge shift in pipeline cultivation and lead generation for B2B marketers. While social distancing is an excellent practice for public health, it isn’t the …
5 Proven Ways For Businesses To Retain Customers During The Pandemic Read More »
We all know that email marketing is the most popular and effective marketing channel available today. It can help you reach out to the target audience at ease and gain more significant revenue than expected. However, one requires curated email content to reap the benefits stated above. This article highlights the importance of a curated …
How to Create Curated Email Newsletter for Your Brand Read More »
In today’s internet era, we have witnessed how numerous groundbreaking advancements have revolutionized the way business operations are carried out. In fact, the latest technologies like blockchain, drones, artificial intelligence, big data analytics, fiber optics, IoT, virtual assistants, cloud computing, image recognition, and others play a significant role in modern industrial sectors. Image Source: Gartner …
How Technology is Helping Various Industrial Sectors Read More »
Influencers come in with an inspiring feed – spotless, applicable, and powerful opinions giving followers precisely what they are looking for. However, the internet world is filled with a large number of such influencers, and finding the right one for your niche is really challenging. Moreover, people assume influencer marketing is for B2C industries where …
In the age of mass media, most of the marketers are stuck between pleasing the customers and prospective clients. They plan to extend their market size by connecting with as many people as possible to find the right audience. However, broadcast marketing doesn’t work well in this digital era. As an alternative, you can micro-target …
Businesses often overlook email as it is not a novel or a glittery over-hyped ploy. However, this traditional workhorse is simple enough to effectively build a relationship with the customers and generate higher ROI. In fact, email is capable of producing $38 for every $1 spent, which is approximately 3,800% ROI, as per the DMA …
Conversion Rate Optimization (CRO) is one of the age-old marketing methods often overlooked by businesses globally. And, some of the brands that have been exploiting CRO in one or the other form since its inception fail to produce the desired outcome. If you are unsure about the magic of CRO or how to implement it …
Conversion Rate Optimization Tips for Small Business Read More »
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