- July 9, 2020
- Posted by: Robert Duke
- Category: Articles, B2B
Conversion Rate Optimization (CRO) is one of the age-old marketing methods often overlooked by businesses globally. And, some of the brands that have been exploiting CRO in one or the other form since its inception fail to produce the desired outcome.
If you are unsure about the magic of CRO or how to implement it appropriately to reap the better result, we’re here to help you out. This article explains the concept of CRO with the latest strategies to enhance it for your small business.
What is Conversion Rate Optimization?
Conversion Rate Optimization is the method of examining customer feedback and website analytics to improve the performance of your page. In short, it is a method of optimizing your site to boost the traffic and the number of users clicking on the call-to-action (CTA).
For instance, if your small business blog has 200 unique visitors each day, with a monthly revenue of $40, you can double up this figure using CRO techniques. Optimization methods may include changing the position of Google ads or fixing its style, which can enhance the user experience when executed well.
If the revenue goes up after these changes, you have just successfully implemented your first CRO campaign.
How to Increase Conversion Rate Optimization for Small Business?
1. Know Your Objectives
Before beginning with the CRO procedures, it is essential to know your objective, the present scenario, and thereby set a corresponding goal. If you are unable to identify this primary objective, fret not. Try to answer some of the questions listed below:
- Is it a short-term or long-term goal?
- What’s the growth rate expected by you? Is it 10% or 25%?
- Is it possible to attain this goal within a given period?
Learning the average growth rate of other industries in your segment will help you answer the above questions easily. It should also be noted that your CRO goals must be realistic, and you can’t leap from step zero to tenth without understanding every process in detail.
2. Explore the Best Strategy
Once you identify the CRO objectives, you can move on to explore the best strategy to make it happen. You can begin by analyzing the tactics that have worked for similar small businesses before. Based on the analysis, you can craft a great CRO strategy and test it for further improvement.
Remember, there is no standard solution for your optimization issue, so don’t just blindly follow the procedures of other firms. It may not work for you as predicted. Therefore, learn the peculiarity and the similarity of other’s growth strategies to create the one that fits you best.
3. Define Set of Moves
As said above, CRO isn’t one-size-fits-all solution. So, define your moves once you craft a technique that’s proven to work well for your small business. The moves include various steps and their priorities (based on easy/moderate/difficult move) to promote your business at the earliest.
It is vital to execute the easiest moves first as it gets executed quickly with minimal or no errors. For example, if you are planning to optimize your website, you may have to change the template or its dimensions or colors. In such cases, you can start with the colors, instead of changing the template which needs more effort.
4. Pay Heed to the Localization
Since you are into a small business, it is essential to focus on the local community and their needs. It might be as simple as:
- Publishing the content in the local language
- Utilizing the area-centric pictures to draw the site visitor’s attention
- Scribble about the local happenings and the events
- Discuss problems faced by your neighborhood
- Address the petty issues that are important to your community
Localized content will genuinely mean a lot to your ardent followers. It helps you build trust and strengthen the relationship with your prospective clients.
If you find it challenging to find the good topics to write on, look into some of the content writing services or agencies that can help you generate high-quality content with the local theme.
5. Include All the Testimonials
Testimonials play a key role in every business, be it big or small. It makes your company trustable and relatively known to newer audiences. Testimonials prove your brand authority as well as professional reliability. A simple way to create a testimonial is to ask a client to share their thoughts on your product and services.
Once done, you can publish the same on your website. Although it doesn’t guarantee the highest conversions, it will undoubtedly be a great contributor to the overall success of your CRO technique.
Conversion rate optimization enables your small business to figure out how the customers perceive and interact with the products. Besides, it delivers highly actionable business insights that can help draft the upcoming marketing strategies. With so many benefits, CRO will augment your online presence and make your brand stand ahead.