Top 10 B2B Influencers to Follow in 2020

Influencers come in with an inspiring feed – spotless, applicable, and powerful opinions giving followers precisely what they are looking for. However, the internet world is filled with a large number of such influencers, and finding the right one for your niche is really challenging. Moreover, people assume influencer marketing is for B2C industries where consumers are often seen spending their time on social media.

To spill the beans, B2B companies can also benefit from influencer marketing. The only difference in B2B is the target audience. That is, the primary audience will be other businesses rather than any particular individual.

If you are wondering how to embrace influencer marketing in your B2B industry, fret not. We have identified a list of top 10 influencers who are raising the bar for B2B marketing in 2020.

1. Joe Chernov

Twitter Followers: 27.2K

Joe Chernov is the Chief Marketing Officer (CMO) at Pendo.io and an advisor to SaaS startups. He writes on popular marketing blogs and speaks at marketing & technology industry events on topics such as – content marketing, inbound marketing, account-based marketing, social media marketing, influencer relations, marketing analytics, demand generation, and storytelling. Joe’s volunteer works were featured in NOVA, HuffingtonPost, Popular Science, Yahoo, Laughing Squid, BusinessInsider, and more.

2. Tim Hughes

Twitter Followers: 191.3K

Timothy (Tim) Hughes is a Non-Executive Director at HighChloeCloud, and also the CEO and Co-Founder of DLA ignite. He is one of the top B2B influencers whose social media profile is filled with business and social media articles, and marketing tips. Tim authors the de facto social selling book for Sales People known as – “Social Selling – Influencing Buyers and Change makers.”

3. Ann Handley

Twitter Followers: 452.6K

Ann Handley is the world’s first Chief Content Officer, who speaks and writes about business markets. She is recognized as the most influential woman in Social Media and also as one of the top 20 women bloggers by Forbes. Ann is an author, speaker, and notable member of the LinkedIn Influencer program. She has authored one of the Wall Street Journal’s best-seller on business writing – “Everybody Writes.”

4. Neil Patel

Twitter Followers: 349.1K

Neil Patel is the co-founder of Neil Patel Digital and also the New York Times bestselling author. The Wall Street Journal cited him as a top influencer on the web, Entrepreneur Magazine states he has created one of the hundred most brilliant companies across the globe, and Forbes recognized Neil Patel as the top 10 marketers. His blogs generate three million-plus visitors, whereas his podcasts get over 1 million listens per month.

5. Jeremy Waite

Twitter Followers: 47.7K

Jeremy Connell-Waite is the Sustainable Design & Climate Leader at IBM iX. He is passionate about resolving the climate crisis and gives 50+ keynotes each year, on the same subject. Jeremy was voted as the #1 Most Influential Person on Twitter for #BigData by Onalytica. He also works as a host for The Ten Words Podcast where new episodes are released each week on a famous person.

6. Rachel Miller

Twitter Followers: 61.5K

Rachel Miller is working as a Global Influencer Marketing Lead at SAP. She is a skilled community builder and also an excellent communicator who utilizes proven strategies to enhance brand awareness and community engagement through content marketing strategies and social media marketing. Rachel is listed as one of the Top 50 MarTech, Influencer Marketing, and B2B Marketing experts in the globe.

7. Meghan M. Biro

Twitter Followers: 140.7K

Meghan M. Biro is the Founder of TalentCulture and #WorkTrends Community. She is an internationally renowned Talent Management and HR Tech brand strategist, digital catalyst, author, analyst, and speaker. Meghan was voted one of the Top 25 HR Trendsetters by HR Examiner, Top 50 Most Valuable Social Media Influencers by General Sentiment, Top 100 Social Media Power Influencers by StatSocial and Forbes, and Top 100 on Twitter Business, Leadership, and Tech by Huffington Post.

8. Ted Rubin

Twitter Followers: 530.2K

Ted Rubin is the CMO and Advisory Board Member at Photofy. He is known for his enthusiastic, energetic, and undeniably inspiring charm on social media. He is an author of the book – “How to Look People in the Eye Digitally.” Ted was listed as #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers and number #13 on Forbes Top 50 Social Media Power Influencers.

9. Larry Kim

Twitter Followers: 785.9K

Being the founder and VP of Marketing of MobileMonkey, and also the founder of WordStream, Larry Kim is ranked as the #8 most popular author on Medium. He has received various awards for his contribution to several industries, including – US Search Awards, PPC Hero, and Marketer of the Year awards from Search Engine Land. Larry is also the contributor to CNBC and Inc. Magazine.

10. Margaret Molloy

Twitter Followers: 32.7K

Margaret Molloy is the Chief Marketing Officer (CMO) and Head of New Development at Siegel+Gale. She was cited as the 2017 B2B Marketer of the Year by The Drum and a recipient of the 2020 Top 100 Marketer OnCon Icon Award. Being a connector and presenter has made Margaret a highly influential CMO internally. She is also renowned as the top 10 CMOs on Twitter by Forbes.

Take Away

Follow these B2B influencers on Twitter if you need some inspiration and relevant strategies that can move your business to a subsequent level. Share it in the comment if you have any other recommendations!



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Author: Robert Duke
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.
Lance Rogers, Consultant