Articles

You’re finally ready to launch your new product for which you have worked so hard. The excitement is over the roof, and you want to shout about it to your existing and potential customers. But all the excitement wears off as you get stressed out about approaching the product launch. If you are looking for …

5 Expert Tips to Create Stellar Product Launch Email Campaigns Read More »

If you’re a marketer who markets products or services to doctors, we bet sometimes you wish you had a magic wand or some special formula for getting their attention. While a few years ago, you could simply send your representative to the physician’s office to market your products, things are way different today. Today’s doctors …

6 Winning Strategies to Market to Physicians Read More »

With growing competition and changing customer behavior, it’s becoming increasingly difficult for marketers to reach customers’ inboxes. As per Statista, in September 2020, 47.3% of emails were sent to spam folders. Adding videos to your emails can do wonders for your email marketing campaign. They help your emails get noticed and improve audience engagement. Email open …

Using Videos In Email Marketing – 7 Proven Ways To Get Results Read More »

When we talk of the marketing strategies, email marketing tops the list because it is one of the most widely used marketing strategies in the B2B world. Statistics indicate that 86% of businesses plan to increase their email marketing budgets. This means that email marketing is here to stay and it’s only becoming bigger in …

Important Email Marketing Lessons for B2B Marketers in 2021 Read More »

It costs 6-7 times more to acquire a new customer than to retain an existing one. That is why a good B2B customer support team is very important for your business. Besides saving your business lots of money each year, they keep the current operations successful and help your business thrive by serving as references …

Customer Support Training Tips For Enhanced Customer Satisfaction and Loyalty Read More »

The job of a B2B marketer today is not easy. With the constant pressure to demonstrate the business value of campaigns to the buyers and create stable conversion pipelines, marketers have to be highly proactive in their approach. As per a B2B buyers’ survey, 77% of buyers conduct a detailed ROI analysis before making a buying …

What Is Intent Data and How It Helps B2B Marketers To Enhance ROI and Drive More Sales? Read More »

Given the dominance of social media marketing, sending traditional emails may seem like an outdated marketing strategy. This couldn’t be further from the truth! For attracting new customers and retaining older ones, email marketing is more powerful than ever. Emails are 40 times more effective than social media to gain new customers, which shows that your business …

7 Reasons Why Email Marketing is Still Preferred Over Social Media Read More »

Women entrepreneurs, for decades, have been chartering unknown territories fearlessly and unabashedly in every industry with their grit, determination, and strength of purpose. From Arianna Huffington, the founder of The Huffington Post, and Susan Wojcicki, the CEO of YouTube, to Estée Lauder, the cosmetics pioneer, women entrepreneurs have made outstanding efforts to build their organizations …

Inspiring B2B Women Influencers From Various Industries Read More »

The COVID-19 pandemic was a difficult time for us all. What made it worse was its sudden unexpected entry into our life. At Blue Mail Media, we are doing our best to get used to the ‘new normal’ by keeping ourselves healthy and safe, sanitizing, using masks, and of course by practicing social distancing. But …

Rewind of 2020: B2B Marketers Challenges and What Lies Ahead Read More »