Rewind of 2020: B2B Marketers Challenges and What Lies Ahead

The COVID-19 pandemic was a difficult time for us all. What made it worse was its sudden unexpected entry into our life. At Blue Mail Media, we are doing our best to get used to the ‘new normal’ by keeping ourselves healthy and safe, sanitizing, using masks, and of course by practicing social distancing. But as a marketing services provider to the B2B industry, our services needed a different kind of solution. Our top priority was to work hard on customer satisfaction. We did so by offering timely services with zero hassle. Our employees worked from the comfort of their homes to deliver authentic and updated data to all our clients. It was not an easy task as because of the pandemic, things changed very often. But our team made sure to run excessive background checks to deliver the most accurate data to our clients.

Our Client’s Reactions, Our Response and a Stronger Partnership

We made sure to tend our clients – day in and day out, made in time deliveries without fail, and earned the trust of our clients. In our second quarter, most of our clients pushed their marketing events and activities to the end of the year. This was an appropriate decision given the current scenario. But we started receiving a big number of queries and calls mainly from the healthcare department. We put our best foot forward in providing for their every need. And as time went by we also started rendering services to B2B clients in search of marketing solutions for E-commerce, telecom, law industry, etc. along with our healthcare clients. It took a while but we were back on our feet and running as ever before.

Market Position and Prediction:

2020 has been a year of growth and learning. It has been a bumpy ride for us here at Blue Mail Media as it has been for everyone. The first quarter looked very promising for us. We had great expectations of a successful year. Our employees were pumped with enthusiasm and our clients were happy as ever. But our second quarter was quite a challenging time. With a significant rise in daily Covid-19 cases, many industries had to be shut down. As an organization, we always make contingency plans, but no one would have been able to foresee such a situation. Nevertheless, we did the best we could. If you know us, you know our dynamic nature. What is Blue Mail Media if not adaptive? We made quick arrangements for our employees to WFM. Our revenue took a hit, but we managed to stay afloat.

We turned over new leaves in our third and fourth quarters. We saw a rise in demand for data requirements from businesses. They too had taken their time to become accustomed to the ‘new normal’ and were ready to work with maximum efficiency. They were energized and motivated, ready to produce maximum output. There was an ample amount of funds available from their unused marketing budgets, so we made sure to make efficient use of it. Our operations are running, and we hope to see brighter days in the months to come.

Our Analysis: How the Markets Behaved?

Our research team came through with a severe market analysis. We used different sources to gather information and according to our analysis, businesses across various industries chose specific channels to market their services or solutions. The most preferred was telemarketing and email marketing – we saw a hike of 60% in the usage of email marketing by B2B professionals.

According to the results of our survey, during the second and third quarters industries that flourished were healthcare, information technology, E-commerce, home businesses, logistics, social workers, and so on. And the industries that suffered a setback were petroleum, manufacturing, real estate, F&B, travel and tourism, human resources, etc.

We also found that industries such as healthcare and pharmaceutical tend to grow by 45% in 2021, which will eventually open up new business realms for B2B marketers across the globe. Though the petroleum and hospitality industry had a setback last year, our research found that they will experience a boosting demand in the second of 2021.

MORE ON What we did:

Blue Mail Media has worked excessively over the last year, furthermore, we have improved the quality of our service. Due to the scenario that was brought about because of the pandemic, data needed to be continuously updated. We had our hand on verifying and updating data as often as once in 15 days. It required a lot of time and effort, but it all paid off ultimately. We are now running at our best – cleaning the records, looking out for authentic leads, verifying data, and so on.

We have adapted to the new working conditions, created a newer and improvised work culture with better coordination. And as time went by, during the third quarter, many of our clients got back to us for assistance. We too did our best to regain as many clients as we could by providing exciting offers. We also did this to allow our clients a good recovery and as a form of support to overcome the pandemic challenges.

Conclusion:

Working in the B2B industry is always fulfilling for us. “We rise by lifting others.”

We are more than grateful for our health and we hope the best for all of you too. 2020 will be an unforgettable experience for all of us as we unprecedented shifts across several industries worldwide. However, with the roll out of vaccine and as the markets start to recover, we expect more marketing opportunities in the year ahead. Though 2021 will be a year of challenges under the effect of the crisis accompanies by the COVID-19 pandemic, emergence of new markets, less volatility and better business opportunities will be seen. We wish you the best of luck and hope you find our service as eventful and satisfying as ever.



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Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.
Lance Rogers, Consultant