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On average, 121 emails are sent every day in professional settings. It is an essential tool for business communication, but still, many people don’t know how to communicate effectively via email. When you have to juggle several tasks at work, it’s easy to take shortcuts. But proper email etiquette is not just “nice to have”; it can …
Email Etiquettes for Perfecting Your Professional Communication Read More »
Several marketers today leverage different digital marketing tactics to reach their targeted audiences. But, with a barrage of marketing calls, emails, texts, and connection requests via LinkedIn, buyers often become too overwhelmed. As a result of this, creating breakthroughs in the field of B2B is a little complicated. Several B2B marketers today are re-assessing their …
Given how pervasive marketing has grown in today’s consumerist society, one would think that every company, irrespective of size, would have top-notch marketing strategies in place. Surprisingly, almost one out of every ten small businesses do not consider investing in any marketing at all. It is a well-known fact that marketing has its advantages. Having a good …
Winning Marketing Strategies For Small Businesses Read More »
As 2021 nears its end, you may find yourself scrambling for ideas to spend your unused marketing budget effectively. While having lots of unused, extra dollars may sound like a great idea, but here’s an important thing to know. Q4 is the “make or break” time of the year as the marketing efforts made in …
How To Put Your Unused Marketing Budget For Good Use Read More »
If you have been sending mass campaigns to your whole email list, then the odds are high that your emails are either not being opened, or even worse – marked as spam! If that’s the case, you should revamp your old list and consider email list segmentation. Mailchimp’s latest user data revealed that segmented campaigns …
How To Segment Your Email Database For Stellar Results Read More »
Data is the main driving force behind all marketing campaigns. Whether phone numbers, email addresses, social media accounts, or physical addresses – data is the key to unlocking your marketing potential. Several businesses make the big mistake of treating data as an afterthought, which makes their marketing efforts go down the drain. If your campaigns …
B2B Data: The Most Potent Tool To Drive Growth And Success Read More »
Marketing to the insurance industry involves promoting solutions that cater to their needs. Gone are the days when marketing meant sending your reps to insurance businesses’ offices in a bid to convince them to buy your product or service. Today’s most successful marketers use digital channels and mainly email marketing to promote their new products …
5 Must Know Emails To Get Insurance Industry Clients Hooked On Your Brand Read More »
Creating the perfect marketing campaign can be very challenging. You need to develop unique concepts, plan and execute them, deal with budget issues, pick the right challenge, and whatnot. Still, every once in a while, a stunning campaign pops up and leaves its mark. Marketers need to work tirelessly to ensure that their campaigns are …
When you start a business, several worries haunt you every step of the way. One of the biggest worries is – how many people might be interested in our product? By having an idea about the total market for your product, you can gauge how much growth potential is there for your new business or …
Total Addressable Market And Its Importance for Businesses Read More »
It doesn’t matter what you do or what industry you’re in; email is one of the best mediums to stay connected with your customers. Perhaps you want to connect with them, say hello, or thank them. Or you have an upcoming sale and want to get the word out. Whatever your reason for sending emails, …
6 Types of Marketing Emails That Guarantee Great Results Read More »
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