Mobile Marketing is the promotion and marketing of brands, products, solutions, services, ideas, digital content and a lot more on mobile devices such as smartphones, tablets or PDAs that have Internet connections. In short, you can define it as an art of doing business that appeals to mobile users. In this strategy, marketing is carried out via mobile apps, gaming apps, text or visual ads, SMS and other methods on the mobile platform.
Mobile marketing can be effectively used to provide customers with time and location-based personalized information. Since the future of the mobile device is brighter than before, most of the businesses have already utilized this method.
Different Types of Mobile Marketing
– In-game marketing
– Location-based marketing
– App-based marketing
– QR codes
– SMS
– Push notifications
– Mobile image advertisement
– Mobile search advertisement
Best Practices for Mobile Marketing
– Include simple and clear messages
– Know the behavior pattern of your audiences
– So, you can optimize for local marketing to connect at the city level
– Keep experimenting new techniques
– Measure your result regularly
Benefits of Mobile Marketing
– User-friendly
– Quick access to information
– Finest strategy to follow
– Also, contents are easily shareable
– Covers a large number of audience
– Therefore, it helps in segmentation
– Also, it includes a diverse group
– Hence, mass communication is made easy
– Also, you can track the result instantly
– Microblogging helps the marketers
– Besides, mobile payment made things much simpler
