Guerrilla marketing is an advertising strategy that encourages the promotion and marketing of products and services through unconventional means. It advocates implementing a low budget, high energy promotional campaigns to achieve business and marketing objectives. Unlike traditional marketing, Guerilla marketing is far more valuable regarding ROI and profit.

Jay Conrad Levinson is the father of Guerrilla Marketing. He describes it as — “I’m referring to the soul and essence of guerrilla marketing which remains as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.”

Features of Guerrilla Marketing

  • It requires very less budget
  • Also, it does not need more resource
  • You can reach the maximum audience
  • Besides, it gives your brand high credibility
  • It uses primary channels of communication such as social media and word-of-mouth.
  • Creative ideas generate more interest and attract people

Strategies to Implement Guerrilla Marketing in Your Business

  • Know your customers better
  • Have a brand identity
  • Try to come up with creative campaigns
  • Also, be always responsive to customers queries and feedbacks
  • Give more importance to visuals such as colors, images, shapes, and more
  • Besides, organize contests or offer gifts to a few customers

Disadvantages of Integrating Guerrilla Marketing

  • Slower results
  • High-risk involved
  • Misunderstanding of messages
  • Requires dedication
  • The necessity to come up with more creatives ideas

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