Digital marketing is the form of marketing in which marketers use digital technologies to market their services or products. In other words, it refers to advertising through various digital channels. These channels include search engines, social media platforms, websites, mobile apps, emails, etc.
We live in a world where everything is extremely digitalized. And thus, the digital marketing methods have gained an impressive level of importance in the recent years.
Benefits of Digital Marketing:
- Complements the needs of the digital era
- Makes it easy to run marketing campaigns around the world
- Increases brand awareness
- It lowers the cost of traditional marketing methods
- Helps in introducing personalization to the marketing campaigns
- More effective than the traditional marketing practices
- Brings more sales
- Higher conversion rates
Digital Marketing methods:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing
- Social media optimization
- Inbound marketing
- Content marketing
- Affiliate Marketing
- Content automation
- Campaign marketing
- Native Advertising
- Influencer marketing
- Email marketing
- Data-driven marketing
- Marketing automation
- E-books
Top trends to improve Digital Marketing Returns on Investment:
- Personalization in marketing campaigns
- Virtual Reality – (VR)
- Augmented Reality (AR)
- Mobile-friendly blogs
- Videos made for mobiles
- Mobile responsive apps
- Optimization for emails
- Data-driven Content
- Personalized content
- Artificial Intelligence
- Chatbots
- Email newsletters
