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While looking to build your company’s brand in b2b marketing, social media is the key component. That’s the reason most of the B2B marketers invest in social media to augment for their brand exposure. By employing social media, you can identify your target market, pay attention to their tendencies and at the same time join …
5 Ways to Increase Brand Awareness in B2B through Social Media Read More »
C-level executives are indeed tough to reach. Marketing and selling to these executives have always been challenging for B2B organizations worldwide. Whether it’s a small, mid, or large size organization; C-level executives in every firm hold a unique position, they are the decision-makers, who have the purchasing authority. However, the roles and responsibilities of C- …
Top Marketing Tactics for Reaching and Selling to CFOs Read More »
Some acceptable refinements stay between the business-to-customer and business-to-business markets as B2B purchasing cycles are longer, the purchase inspiration is distinctive, and the expense of a sale is getting higher. Yet, in some key ways, the lines in the middle of B2B and B2C advertising are obscured. Business purchasers are getting to be as enabled …
According to several industry experts you must grow an email list gradually and organically by sending relevant and awesome content, in-order to engage the individuals on your list, so that they become the main followers of your business organization. Below listed are few ways to easily build an email list. 1. Allow customers to sign up …
It’s quite surprising to know that email marketing is sure to go a long way as few email marketing statistics of 2014 reveals the lasting power of email. This statistical record proves that email is still an influential tool in the hands of those people who actually know how to utilize it. So, it’s time …
No doubt social media platforms today has become the top online marketing tool, however marketers are looking out for the most effective and proficient ways to know how their clients are using social media platforms to better market to them. Being an integral part of digital marketing machine Social media data requires to be appended, …
A recent study conducted by Lionbridge found out that three- quarters of marketers who carried out worldwide Email campaigns claimed that they do not uphold a list of provincial preferences, instead they managed localization on an ongoing basis. Moreover, the study highlighted the fact that 57% of marketers surveyed claimed that they do customize or …
In every business organization both sales and marketing teams play an equally important role to generate leads. Therefore, both the teams need to work hard together in-order to achieve a common goal. Working separately is sure to cause inconsistencies resulting in a broken lead generation process. Moreover, it can leave potential customers uninterested, who may …
Importance of Sales and Marketing Collaboration for Lead Generation Read More »
It’s the task of an experienced list broker to find the best names for your direct mailing process. Apart from researching and recommending lists for you, a list broker is a professional expert who handles all kinds of paperwork and other details needed for acquiring the list. However, contacting a list broker is a sure …
Email marketing is the most effective and a budget friendly way to approach prospects, but it should be conducted tactfully otherwise all your efforts are sure to go in vain. Keep in mind that there are many businesses that are conducting email marketing campaigns today, but only few are successful as they follow some exceptional …
Golden Rules for Initiating Killer Email Campaigns Read More »
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