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How List Brokers Enhance Direct Mail Outcome

  • Mar 01, 2016
  • Posted By: Robert Duke
  • Category: Articles

It’s the task of an experienced list broker to find the best names for your direct mailing process. Apart from researching and recommending lists for you, a list broker is a professional expert who handles all kinds of paperwork and other details needed for acquiring the list. However, contacting a list broker is a sure shot way to boost, direct mail results, as list brokers know the industry. The organizations they work for have studied and tested an infinite number of lists. Therefore, according to B2B technology copywriter, Alan Sharpe, working with a qualified mailing list broker is quite important for your business.


Email marketing is one of the most important marketing strategies to generate leads today. But it should be conducted properly; otherwise, these services might fail to enhance your chances of generating more leads. So, email list brokers, who provides mailing list brokerage services is quite important for your venture as they ensures that the list provided is good enough to help you earn additional returns on your investments. Apart from identifying profitable segments on unlikely lists, list brokers assist you to build a matrix for testing your mailing against other lists.


Let us take the example of a typical Rental transaction; suppose you contact a list broker that specializes in lists for the kind of buyer, you require, apart from describing about your ideal customer, you explain the list broker about your venture and what you sell. You highlight the list broker about your following requirements.


  • The number of names you want to order.
  • If any “selects” you want
  • The exact time when you will email your piece
  • When you want to get the names
  • Where you desire the names to be sent

After knowing your requirements the list brokers formulate your list and send it to you or your letter shop or service bureau. Your letter shop or service bureau unlocks your reply device and other components, so you can follow the results of this mailing back to this list. Now you can mail your package to the names on the list. By adding the names to your database, you process each order you receive, and declining each new customer record to note the list, package and offer used to get the customer.


On your behalf a list broker conducts a process named “select” to choose some names only from the total list. You can ask the list broker to pick names from a particular zip code. Thus, a list broker keeps no stone unturned to increase direct mail results.



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