Golden Rules for Initiating Killer Email Campaigns

Email marketing is the most effective and a budget friendly way to approach prospects, but it should be conducted tactfully otherwise all your efforts are sure to go in vain. Keep in mind that there are many businesses that are conducting email marketing campaigns today, but only few are successful as they follow some exceptional rules that have facilitated them to attract qualified leads. According to several marketing experts, you must create killer email marketing campaigns to attract new customers. Moreover, your emails should engage customers who may come back to you for more.

Here are the rules that you can follow to create killer email marketing campaigns:

Rule no 1: Your emails should be personalized

Emails that are sent in general are mostly avoided by the recipients, because everyone today likes to be addressed personally. Keep in mind that personalized emails are most likely to get opened and read, says several studies. Along with an attractive headline, the recipient’s name should be mentioned in the subject line space so that it can grab maximum attention.

Rule no 2: Offer Valuable and relevant Content

You must keep your target audience in mind while writing emails; moreover your content must help the readers with solutions that can satisfy their requirements. Try adding special reports, free training videos and links with useful tips and resources in your industry as this is a best way to prove your value.

Rule no 3: Messages should be in an “informal tone”

Write your message in such a way so that it appears to the readers as if you are conversing with them in an informal way. Therefore, use words like” you” and “yours” which sounds friendly, engaging and peaceful to the readers. Most of the inboxes are flooded daily with several emails so it is monotonous for the recipients to read similar kinds of emails that sounds mechanized, therefore try to engage the readers with interesting relaxed tone.

Rule no 4: Add a call –to – action link or button

Call to action buttons is quite useful as it can urge the readers to take immediate action. So, try using call to action in your email marketing campaigns.

Thus, if you are struggling with your email marketing campaigns, then these rules can definitely prove out to be effective for you.

Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.

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