point of sale marketing
point of sale marketing

Point of Sale Marketing refers to the techniques which lead to sales at the point the purchase is actually made. Mostly it happens in or around an area where a customer completes a transaction such as a mall-counter, meeting table, or an internet page.

Primarily, retailers and restaurants use the Point of Sale Marketing practices. Marketers and businesses use point-of-sale (POS) systems to track the sales record and to increase sales at the time a customer or client makes a purchase.

point of sale marketing
point of sale marketing

Benefits of Point of Sale (POS) systems:

  • Better Customer Relationship Management
  • Provides businesses a real-time report of sales
  • Helps in managing inventory
  • Gives more exposure to your products
  • Do not require an extra resource to promote the product
  • Makes the buying and selling process less time-consuming
  • Brings accuracy
  • Simplifies the accounting processes

Kinds of Point of Sale (POS) display:

  • Counter displays
  • Shelf-talkers
  • Meeting tables
  • Digital signage
  • Internet page where the transaction is being made
  • Posters
  • Videos

How to create an effective Point of Sale (POS) Marketing Strategy:

  • Grab attention by using attractive signage
  • Keep the display shelves enticing
  • The web pages should be appealing enough to steal the buyers’ attention
  • Make the navigation process easier
  • Highlight the offers, incentives, and new events
  • Use notification bars like Hello bar to guide the reader or user about what action to take
  • Keep the Calls-to-action clear, crisp, and understandable
  • Test, analyze, and repeat

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