With the onset of the current technological wave, the playing field has been considerably leveled for smaller businesses. This is due to the introduction of digital marketing tools in the past few years. Small businesses are no longer required to invest colossal amounts of money into their marketing campaign. All you need to do is choose the right marketing tools, and you are good to go.
In fact, an average digital marketer uses around 7.2 marketing channels to push their brand name forward. Multiple channels become vital if you want to increase your customer base. Although, with around 47% spending less than $10,000 on their digital marketing campaign annually, seamless multi-channel marketing can be pretty tedious.
But not if you choose the right tools. Here are the top tools small businesses can leverage to make the most out of their digital marketing efforts. Read on!
Top 15 Marketing Tools Used by Small Businesses
Hubspot is another tool that is amongst the most popular marketing tools for small business. It is a turnkey marketing solution that you can leverage to nurture leads, practice efficient account based-marketing, and grow your overall business.
It can help you combine your various marketing channels and optimize your website for traffic. In essence, it is a cloud-based software that can help in lead management, sales, customer support, etc.
Here are some of the top Hubspot features:
- Automatic publishing
- Audit management
- ROI tracking
- Content marketing
- Simplification of sales and marketing operations
Hootsuite acts as a central management platform that helps you effectively run all your social media marketing campaigns. The tool also has a robust dashboard that helps you track and stay on top of multiple tasks and projects.
If you want to schedule your posts in advance or pre-plan campaigns, you can do so with Hootsuite.
#3. Google Analytics
Google Analytics is one of the best ways to gain in-depth customer insights. It helps you paint a better picture of how prospects approach your website and how they seem to engage with your content.
The tool works best if utilized with a Google Search Console and is a free marketing tool that helps you analyze and boost your web traffic. Moreover, it can give you the following information:
- Number of visitors on your website at any given point
- Interests and demographics of visitors
- Time duration visitors have spent on your website
- Where your users are coming from
- Keywords used by visitors to find your website, etc.
Email marketing still has the most reach out of all marketing channels, with a projected ROI of 4,200%. Mailchimp is one the most popular AI-powered email marketing tools, and it helps you better connect with your audience, build landing pages, generate reports, send personalized emails, etc.
The tool will also act as an all-in-one marketing solution, allowing you to automate most of your email marketing campaigns for better personalization and conversion rates.
BuzzSumo is one of the best social media marketing tools currently in the market. The tool consists of a comprehensive data analytics library that analyzes and breaks down massive amounts of social media content.
Moreover, BuzzSumo will also help you keep tabs on relevant social media influencers and perform audience targeting based on accurate data.
Canva, without a doubt, is the most popular design platform among smaller businesses. The tool makes you feel like a designer and can be used throughout your overall marketing campaigns.
This includes everything from social media posts and flyers to mails and even book covers. It also offers many templates, which you can use to make your marketing campaign graphics pop.
Moving on, Slack is a marketing tool that can help you keep everything in order in your business. The tool happens to be one of the most widely used collaboration platforms, and it goes a long way in helping you stay organized.
In essence, Slack is a communication tool that makes it simple to share data and keep track of all your central or project-specific channels.
MarketHire is yet another marketing tool that caters to the needs of small businesses. If you want to hire a freelancer, MarketHire is perfect for you. The tool gauges the experience of every freelancer and has them pass several screening rounds as a part of the application process.
Moreover, these freelancers are also expected to maintain a perfect track record, and a check happens every two weeks for quality assurance.
#9. Social Status
Another social media marketing tool, Social Status, can be used to track and report social media activity on your social media channels. Social media reporting is now automated and is received in PDF, CSV, or PPT format.
Furthermore, the tool allows you to perform a comprehensive competitor analysis and get an edge over them.
Convertkit is an email marketing tool that consists of a robust dashboard. This dashboard is divided into 5 different sections, namely:
Out of this, the automation and sequence tabs work collectively to automate the creation of efficient workflows. This takes a lot of burden off the marketer’s shoulders, allowing them to focus their efforts elsewhere.
Now that we have talked about every other type of marketing tool, time to shed light on a tool that can help provide accurate keywords. KWfinder happens to be a keyword research tool that provides accurate data about some of the best low-competition keywords.
It includes language and region filters to help you target your audience right.
Buffer is another social media management tool that allows you to automate processes such as media scheduling, workflow, etc. The tool also helps you by giving you both list and calendar view, providing post-performance analytics, offering optimal scheduling feedback, etc.
Monday.com is one of the most easy-to-use and comprehensive dashboards on this list. The cloud-based project management tool is scalable and can help you easily keep track of your campaign.
Moreover, it offers over 200 project templates, and you will have no trouble navigating its interface.
Unbounce comes with drag and drop templates and can be used to create website landing pages without code. The presence of AI and ready-to-go templates make it extremely easy to create landing pages for successful marketing campaigns.
The last tool on this list, Pexels, allows you to download professional photos and videos. These high-definition pictures can then be used on your social media accounts, websites, advertisements, etc. moreover, you don’t have to worry about licensing agreements regarding pictures from Pexels.
Digital marketing has cemented its place and is here to stay. Offering a fighting chance to a vast number of small businesses, the perfect choice of marketing tools for small business can make all the difference to your ROI.
Go through the above article in depth, and make your choice of the top tools you can use for an efficient digital marketing campaign.