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Targeted B2B pre-launch marketing strategies are vital to any business’s short and long-term success. You are highly mistaken if you think simply picking the brand name or getting the entire operations setup will do the trick.
Remember, industry leaders tend to trust brands for life! For example, if an entrepreneur sources the office supplies for XYZ Company, you can’t swoop in and close the account without hassle. Firstly, you must show why your company is a better option and gain the client’s trust.
B2B marketing is no easy feat and can take years to master! However, by following a few growth hacking steps, you can make a mark in the industry. Remember, it only takes an average of 28 weeks for a product to reach its 75% distribution.
So, prepare solid pre-launch marketing strategies to open with a boom! Here are 12 steps you must take note of.
#1. Get Familiar with the Ideal Prospects
As a B2B business, what kind of companies are you targeting? Who falls into the description of your target audience? Once you find the answers to such questions, you can move forward efficiently with an effective campaign strategy. For example, if your product is for mid-sized companies, you can devote all your resources to connecting with such business owners.
#2. Research the Competition
Did you know that over 90% of Fortune 500 companies actively use Competitive Intelligence (CI) to stay ahead of their competitors? Evaluating similar companies in the market can help you discover what B2B marketing strategies work best and how you can bridge the market gap. Go through their blogs, videos, and whitepapers, and understand their social media success formula.
#3. Set the B2B Marketing Goals
Once you have all the foundational data, it is time to create a detailed timeline and set achievable goals. Doing so will allow you to visualize the marketing journey better and stay on the path without distractions. Always remember that your campaign strategy goals must be in conjunction with the sales team and should be easy to measure.
#4. Create a Little Mystery
Some social media buzz can definitely work in your favor. You would be surprised to know that an average human sees 6,000 to 10,000 ads daily, hence you must pique the target audience’s curiosity. It will help more prospect discuss your brand and the upcoming product launch. Don’t reveal all the details but use phrases like ‘stay tuned to know what’s coming soon’ or ‘watch this space for more fun updates.
#5. Offer a Sneak Peek to Selective Individuals
As a part of the pre-launch marketing strategies, let a few industry experts, bloggers, or journalists discover what it is. You can achieve it by organizing a trade fair with limited passes. Talk about your innovation and why your idea can help business owners.
#6. Organize a Giveaway
Who doesn’t like freebies? Hosting a contest or giveaways will draw client attention and facilitate word-of-the-mouth marketing. You can pick selected winners and offer them free products or services in exchange for promoting the brand. Doing so will definitely attract more clients and help establish trust between both parties.
#7. Work on Organic Visibility
If you are supplying furniture to commercial workspaces, the main focus should be to appear in web searches like ‘furniture for office’ or ‘office chairs.’ Use SEO to your campaign strategy advantage and create an easily accessible online space for your clients. Get active on social media and post about the upcoming launch, product reviews, or work culture.
#8. Educate the Audience Using Shareable Content
Remember, people are not interested in self-centered brands. Rather, they’re concerned with their problems or pain points. Try highlighting their problems and telling them how to overcome them. Get active on Instagram, create reels, start a YouTube channel, or write blogs. Furthermore, prioritize content creation with subtle CTA’s and notice the drastic change in site visitors.
#9. Make the Landing Page Actionable
Once you have started operating the social media accounts or writing blogs, you need to connect the posts to the landing page. Work with an impactful copywriter for impactful Call-to-Action (CTA’s) and proper content organization. Ensure it has a countdown timer to help the customer keep track of the launch day.
#10. Engage in a Conversation with Entrepreneurs
Positive conversations lead to profitable business deals. Regardless of your clientele, it is crucial to reach the point where you can see things from their perspective. Use the language they are familiar with and gradually introduce your product or services. Note the first reactions and see if the strategy works in your favor or not.
#11. Prepare the FAQs Beforehand
When the product actually launches, you are going to be bombarded with a lot of questions. Preparing yourselves for the upcoming queries and creating an FAQ section is a much better option. As a result, your prospect can get the correct answer without waiting to connect with the support.
#12. Build Connections via Email Marketing
As per 81% of B2B marketers, email newsletters are their most used form of content marketing. You can start with this strategy before the product launch by identifying the target audience and building a solid b2b email list for the upcoming events. Now, it’s all about creativity and how you create more hype. Once the brand launches, you can continue on the same path and tell customers about seasonal discounts or offers.
Wrapping Up
Running a successful business is much more complicated than product development and campaign strategy creation. Additionally, you also need to help entrepreneurs feel connected to your product.
Therefore, working on solid pre-launch marketing strategies should be a top-shelf priority for any upcoming business owners. With the above-listed 12 steps, you can pave the way to success and popularize your brand before D-Day!
