Direct mailing has been the most customary advertising technique over the past decade and still many business organizations have been spending billions on it because they consider direct mailing to be the most effective advertising channel. When it comes to generating traffic for a company or website it is more powerful than e-mail, newspaper, and radio ads. It strikes a great balance between efficiency and pricing.
Here are some other benefits of Direct Mail Advertising.
1. Immensely Targeted: Direct mail advertising can be modified for a specific group of audience as it is highly targeted. Therefore, consumers only receive information or offers that meet their individual requirements. For instance: a business can buy mailing lists of potential consumers from a mailing list distributor and can market its products and services to those people who are more likely to purchase its product/service.
2. Highly Calculable: Easily a small company can measure the results of one or multiple direct – mail campaigns. Basically, this can be done by adding a coupon in a direct-mail campaign. For instance: a small store owner can place an ad in one of the direct – mail coupon magazines that are dispersed to homes. By simply including an expiration date on the coupon for a specific month mailing, the shop owner can track out the responses of each mailing and evaluate the profitability.
3. Economical: Yes! Direct – mail advertising is cost effective, because simply companies can design attractive, colorful brochures with their desktop software and can have thousands of copies printed reasonably by a print vendor. Moreover, a company can test its effectiveness by mailing out smaller portion of a direct – mail advertisement. If the first mailing is proved to be successful, the company can then increase the number of mail pieces in the following mailings.
4. Flexible: Direct – mail advertising is immensely flexible, because in- order to save on costs a small company can use postcards to market its products. Moreover, manufacturers can include free product samples in their mailings. Likewise, a business owner can include as much information as he/she desires in a direct – mail campaign depending on his/her budget.