Home » Best LinkedIn Posting Practices That Generate Quality B2B Leads [Infographic]

Best LinkedIn Posting Practices That Generate Quality B2B Leads [Infographic]

  • Jun 05, 2018
  • Posted By: Robert Duke
  • Category: infographics

The world’s 94% of B2B professionals at one place: LinkedIn holds the potential of bringing undeniable results to the lead generation process of your business. If you are a B2B marketer, it can be the #1 B2B social media platform to reach the right audience and to generate quality leads.

These eye-opening stats about the best LinkedIn posting practices will help you do it successfully:

Best LinkedIn Posting Practices That Generate Quality B2B Leads

Infographic Content:

At a glance: LinkedIn and B2B marketing (Source: LinkedIn Marketing Solutions)

  1. 500+ million users
  2. 94% of B2B marketers use LinkedIn to distribute content
  3. 80% of B2B leads come from LinkedIn
  4. 50% of B2B buyers use LinkedIn when making purchasing decisions
  5. 64% of all social media traffic to corporate sites compared to 17% from Facebook and 14% from Twitter (Econsultancy, 2013).

You meet the decision makers here

  1. 4 out of 5 LinkedIn members drive business decisions. (Salesforce)
  2. LinkedIn’s lead conversion rates are 3X higher than other major ad platforms. (HubSpot)

 Best posting practices for B2B marketers

  1. Posts with a statistic – 37% higher CTR
  2. Shorter updates – higher engagement rates
  3. Visuals work – 38% better
  4. Videos – 75% higher shareable rate (LinkedIn)
  5. 185% higher engagement rate when we address audience directly (Sproutsocial)
  6. LinkedIn users are 11 times more likely to read or click your article when you include a photo. (Sproutsocial)
  7. Ideal length – 75-125 characters for B2B. (Bonfire Marketing)
  8. Posts with questions – 25% fewer clicks. (Bonfire Marketing)
  9. Posts with exclamation – 26% more clicks. (Bonfire Marketing)


  1. Tuesday- 10 to 11 am
  2. Wednesday- 9 am
  3. Thursday- 5 to 6 pm

Now, leverage the #1 B2B social media platform to generate more quality leads by reaching the right audience the right way!


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