- July 26, 2016
- Posted by: Robert Duke
- Categories: Articles, B2B
When you opt for using social media platforms to influence your content marketing strategy, it is very important for you to realize that they are not separate entities. Social media and your content strategy go hand in hand and are inseparable. As a core component of your content strategy, it helps you decide everything right from analyzing your target audiences, type of content, tracking and analyzing your competitors through their social media content to examining your competitor’s profiles in order to obtain valuable information which you can use to build your own strategy. The social aspect of your strategy decides whether your content marketing effort turns out to be a success or a failure.
Everyone of us are aware of the transformation that social media channels have brought in our lives, right from the way we communicate, share information, and play games. If we think from the perspective of business, every post made on a social media platform is an opportunity for customers to convert, giving you access to new customers, recent customers, and old customers, and allowing you to interact with all of them.
With that in mind, you can leverage social media as a medium to drive your content marketing efforts forward. To help derive real value out of your business, here we present some best practices and tips for you to follow.
Helping Create Roadmap
Setting a roadmap for any task is as important as accomplishing it. Considering this fact, it becomes necessary for you to develop a social media content plan before taking up any initiatives. For creating such plans, you need to understand the social web with reference to its marketing principles, tactics, tools and best practices. When you understand how your audience is and how they use social media, you can easily create the content plan that can help you in producing the type and style of content, prospects demand.
Informing What’s in Demand
To be a pro in using social media as a driving component for your content marketing, you need to what is trending in the social arena like what kind of content is fetching more attention and when your content is getting the most engagement. Such analytical approach will help you build content focusing on the specific requirement of the social audience and thus, help you drive engagement in the future. Also, you need to keep a track of the trending topics across various social platforms that can help you be a part of the conversations taking place and enable you to create timely content, showcasing your expertise or product offerings.
Giving Better Insights
Social media can provide you deep insights and content ideas about your audience. Knowing how engaging your content is will help you reform your strategies for betterment of your content in the coming days. By conducting online polls and doing surveys can give you an idea of how productive your content is.
Increases Brand Recognition
Your social media networks acts as your brand’s voice and content, making your brand more accessible for new customers, and more familiar and recognizable for existing customers. For instance, a frequent Facebook user gets to hear about your company for the first time only after coming across it in their timeline. The more active you are on various social platforms, the more are the chances for you to come in notice of the customers and thus in a way helps you by increasing recognition of your brand.
Building Brand Loyalty
The content through which you want to grab attention of your audience has to be made available to everyone. For a successful content marketing campaign, you need to reach as many prospects as possible. By using a well-strategic social media plan you can leave a influential impact on audience, compelling them to turn into loyal customers. The more you connect with them, the more are your chances of achieving better sales.
Provide Greater Conversion Rates
Every blog, image, video, or comment you post on any social media platform creates chance for someone to react. All these reactions can take the person reacted to your website, adding onto your conversion target. Although there is no certainty that every interaction with your brand will result in a conversion, but there are chances that out of all, positive interactions might increase the possibilities of an eventual conversion. If you are not able to meet your conversion goals then social media is solution to all you need.
So, now you have fair idea about how you can blend social media into your content marketing strategy so that you get maximum return from your efforts. Get into action, make optimal use of the social platforms like Facebook, Twitter and others and give a bang start to your roadmap ahead.