Effective Ways to Utilize Your B2B Marketing Budget Surplus

For months, most B2B businesses had to halt their operations due to the pandemic. This also means that you haven’t been able to utilize much of your B2B marketing budget.

So, what do you do with the untouched budget? Well, there are various smart ways to make good use of it, all of which can help improve your overall business. This is why we recommend that you learn how to manage your remaining budget for this year in a smarter way.

The following Infographic showcases how you can use your budget surplus in the best way possible. So, kindly have a look.

Effective Management of Your B2B Marketing Budget Surplus

Infographic Content:

Invest in video marketing

  • 66% of customers prefer a video about a product than reading about it
  • 54% of consumers expect more video content in 2020
  • 80 percent of marketers claim video marketing helped them in improving their sales rate

“Video marketing is a powerful means for promoting anything you want online…” ~ Animosity Pierre

Say “Yes” to Influencer Collaborations

  • 51% of millennials often try new products if an influencer recommends them
  • 89% of marketers claims that influencer marketing generates better ROI than other methods
  • 55% of sales rep say they garner better buyers from influencer marketing

Collaborations with industry influencers = credible, insightful content

Spend on email marketing

  • 59% of marketers claim email marketing to be their most effective medium for revenue generation
  • B2B email campaigns have 47% more CTRs in comparison to B2C email campaigns
  • 80% of B2B marketers say that email marketing helps increase customer retention

“Email is the 3rd most influential source of information for B2B audiences”

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    Invest in Training programs

    • Companies that offer extensive training programs experience a higher profit margin of 24% than others
    • Extensive onboarding training can boost employee retention by 82%
    • 55% of employees value career growth more than salary

    Better performance = more profits

    Use it for ad retargeting

    • Cart abandonment falls by 6.5% with retargeting
    • Retargeting increases web traffic by 700%
    • Increases conversion rates by 150%

    Retargeting ads have 76% higher chances of being clicked than traditional old display ads

    Conduct market research

    • Learn about your competitors
    • Discover market opportunities and risks
    • Understand your buyers

    Discover what your prospects and customers want and how to offer it

    Invest in a good CRM tool

    • You can expect a 300% increase in conversion rates with CRM
    • CRM improves customer retention by 27%
    • 50% of businesses say that they experience an increase in productivity with CRM

    “On average, CRM generates $8.71in ROI for every dollar spent”

    Improve your content marketing strategy

    • 86% of marketers were able to create brand awareness with content marketing
    • 75% of B2B marketers were able to build credibility
    • 53% of marketers successfully generated revenue with content marketing

    B2B content marketing = more qualified leads and Garner targeted website traffic

    Source: Truelist.co, Forbes, Brandon Hall Group Research, Aceup, Influencer Marketing Hub, Mediakix, Valassis, HubSpot, Wyzowl, Connectio.io, Dun & Bradstreet, Martech.zone, Nucleus Research, Content Marketing Institute



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    Author: Robert Duke
    Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.
    Lance Rogers, Consultant