Effective digital marketing agency lead generation is an important first step in creating a successful sales funnel. Streamlining your lead generation, sales quantity, and client happiness is a balance that helps digital marketing agencies propel their services.
A pipeline of prospects and leads helps you consistently hit all revenue targets and propels the growth of your business into the industry leader you want it to be. But generating high-quality leads is not always an easy feat. Based on your agency’s USP and client base, you will need to plan a strategy fit for your digital marketing agency.
This blog explores proven tactics and tips to create a lead generation strategy and keep your marketing funnel flowing. It also discusses some best practices to follow for lead generation.
Importance of a Lead Generation Strategy for a Digital Marketing Agency
The digital marketing industry is expected to reach USD 602.25 billion by the end of 2023. This figure is predicted to grow to USD 807 billion by 2026. While this upward growth provides opportunities for digital markets to grow, it also indicates fierce competition in the industry.
Digital marketing teams are highly skilled professionals who help businesses reach their ideal clients. They specialize in ideating and implementing effective omni-channel, single-channel, or multichannel marketing campaigns across industries.
However, even experienced professionals face complex markets or a creative rut. This is where an effective lead generation strategy comes in. With a strategy in place, marketers can establish a flowing lead channel that they can leverage to convert prospects.
8 Best Strategies for Generating High-Quality Leads for Your Digital Marketing Agency
Advancement in technology and digital innovation has opened several avenues of lead generation for digital marketing agencies. The key to ramping up your lead generation process lies in the quality of content produced for lead capturing and the channels it is distributed to. Let us look at ways you can focus on digital marketing agency lead generation today.
Create an Effective Lead Capturing Landing Page
Landing pages have limited information, and a clear CTA should be aimed to nudge the lead towards a particular action. They are one of the most effective ways to convert your prospects into leads.
An optimized landing page will nudge your prospect to understand your offers and consensually show interest in your services. An effective landing page consists of the following elements:
- Have effective social proof to show legitimacy
- Details on how prospects’ information will be protected, to gain their trust
- Explain your services briefly and how they can benefit your prospects
- Have an on-brand greetings pop-up
Moreover, it is vital to optimize your landing page for mobile phone users. Mobiles generated 58.33% of global website traffic in the first quarter of 2023. Search engines like Google prioritize mobile-friendly website optimization and rank your web pages accordingly.
Develop an Account-Based Marketing Strategy
Account-based marketing is a lead-gen approach focusing on singular high-value accounts in a particular market. You must create personalized content by obtaining experiences from individual accounts for relationship-building, better client acquisition, and business growth.
The company decides on a framework for their ideal client by considering their financials, the prospective businesses’ account scalability, and the business they would bring in. You can also measure the industries and businesses your competition targets for better understanding.
Optimize Your Website for SEO
SEO seems like too long a strategy for many marketers, especially if they want to hit instant revenue targets. However, investing in a comprehensive SEO strategy and setting content pieces for organic reach is possibly the best long-term decision you can make for your digital marketing agency lead generation strategy.
SEO strategies help you build credibility in the industry and put you on top of every prospect’s feed when they look for a similar product.
Blogs optimized for SEO allow a space for your brand to converse with prospects who may not be prepared to do business with you yet. Tending to an SEO strategy can help persuade them to be interested in what you can offer.
Invest in PPC
Pay-per-click (PPC) ads allow you to reach a fresh set of audiences you might not have connected with otherwise. Platforms such as Google Ads can show you relevant results about potential leads seeking services similar to yours.
Moreover, you can invest in discovery-based social platforms like LinkedIn or Facebook to create new demand. Posting value-driven content on LinkedIn will help you get the attention of C-level executives or in-house marketing heads and capture their interest. Facebook can be used to showcase your marketing efforts and capture your lead’s attention via trends.
Leverage Existing Client Relationships
While every marketing business strives to achieve more clientele, maintaining professional relationships with existing clients is vital. Word of mouth is an underrated strategy that will help you connect with many businesses outside your purview.
Additionally, strong client relationships can help you provide effective social proof. It can also give prospects the satisfaction that you will continue to foster this relationship after doing business with them.
Generate Quality Lead Magnets
Building durable, high-quality lead magnets is a great option for lead generation for digital marketing agencies. These magnets are strong pathways that your digital sales funnel can use to generate a consistent outcome. Moreover, you can incentivize new users’ interest by providing high-quality information and establishing your expertise while enabling them to get in touch with you.
Some popular lead magnets you can place with the help of SEO are:
- Webinars
- eBooks
- Templates
- Infographics
- Workbooks
- Gated blog content
- Checklists or listicles
Take Benefit of Marketing Automation Tools
Marketing automation is any marketer’s favorite tool. It helps with lead generation for digital marketing agencies by saving a lot of time.
It automatically syncs new clients to your existing CRM software, supports you with quick auto responders, and repeatedly shows your ads to new clients by cyclically updating all your ad lists.
Marketing automation tools can also improve the efficiency of your lead generation funnel, which enables you to identify and convert prospects more quickly. You can instantly supply relevant content to your prospects with good marketing automation software such as HubSpot, Salesforce or Mailchimp. This step will help you foster a relationship of trust and engagement with them.
Develop a Cold Email Outreach Strategy
A direct email marketing outreach can be extremely effective for a digital marketing agency lead generation strategy. If done right, it can help you build new connections with all high-level executives.
To effectively execute a cold outreach strategy that generates results, you need a highly accurate email list. Once you acquire relevant information for your desired prospect, sending them a high-impact and lucrative message is essential.
Personalization is key to achieving your end goal of getting a reply. Avoid directly jumping to your business pitch. Let your first email be value-driven with relevant case studies so you can effectively build a rapport with the management.
Tips for Effective Lead Generation Execution
While tips and tricks for lead generation for digital marketing agencies depend on the firm and how they execute them, there are some general best practices all businesses must follow regardless of their lead-gen strategy.
Focus on Quality, Not Quantity
Low-quality leads, no matter how many, can be a waste of your sales team’s time and resources. Therefore, it is always advisable and best to focus your attention on high-quality prospects who seem comparatively more likely to convert and generate revenue. This must be followed even if it means that you have to trim down your target audience further.
Do Thorough Research
As a firm looking for B2B lead generation for digital marketing agencies, you must remember that applying all the above tactics will only work if you use them for the right audience.
Understanding your audience, your product, how it will augment their business experience, and why they should choose you is a part of thorough and ongoing research that needs to be done.
Applying lead generation strategies to audiences that will never require your business’ solution is a great waste of resources. So, make sure you define your target audience and tailor your approach with appropriate data lists accordingly.
Prioritize Consent when Using Data
Transparency will set you apart from your competition. While collecting data is the essence of lead-gen strategies, using them truthfully and maintaining your prospects’ trust is the backbone that will help your business stand head-up and soar.
You must responsibly collect and store the data provided by your leads. Besides the obvious legal reasons, it will also help you build trust with your target audience. Clear communication on how you will use it and assurance on your webpage can take your lead generation a step further.
Analyze and Segment Your Data
Simply collecting and piling your leads will make it difficult for you to use them to their full potential. By collecting and analyzing your lead’s data with proper segmentation, you can effectively understand and easily reach your target audience.
Measure Results and Adjust Strategies Accordingly
There are hundreds of ways you can capture leads and create an ever-flowing marketing funnel to reach your goals. The appropriate strategy for you can be determined by your prospects’ industry, whom you connect with within their company, your end goal, and much more. Identify key metrics that you wish to target, and measure them to observe which lead generation tactics work best for your business.
Wrapping Up
Digital marketing agency lead generation strategy is not a quick process with immediate results. Businesses need to assess their position, identify which steps in the process need improvement, and consistently employ new tactics with changing digital platforms.
Digital marketing agencies can boost their lead generation efforts by implementing a well-structured and targeted strategy. Establish a healthy lead generation pipeline by following the above-given steps.