Top B2B Manufacturing Marketing Trends to Watch Out in 2022

As manufacturing companies offer similar services and products, the competition is stiff. Internet-based marketing has become the norm now, so manufacturing companies also need to buckle up. So, it’s essential to understand the latest B2B manufacturing marketing trends.

Strategies like content marketing, email marketing, and social media are helping brands to widen their customer base. If you’re looking to refine your marketing strategies, this post will discuss the top trends making waves in 2022.
Let’s jump into the details!

#1. Marketing Personalization

As most manufacturing companies handle similar customer requirements, personalization is essential to make your brand stand out. If you own a manufacturing company, you have to refine your marketing strategies to connect better with your customer.

Be it email marketing, designing stunning landing pages, or sending a simple SMS, personalization is the key. Here are some strategies you can follow –

  • Instead of Sir or Madam, address your customer by their first name
  • Include the customer’s name in emails and messages you send them
  • Talk about your company’s products and services while addressing pain points
  • Always focus on your customers’ preferences while providing the services

Try to understand your customer’s problems and come up with respective solutions. These strategies will help you develop a better relationship with your customer instead of seeming pushy.

#2. Website and Landing Page Development 

Your manufacturing company’s official website is a part of its identity, which customers will notice first. That’s why it is important to invest in quality web development and prepare an excellent landing page.

You can either contact a web development company or employ your in-house web developers. Ensure that the landing page clearly describes your products and services, which must engage the customer. In addition, product pages and a search bar must be visible.

The landing page and the entire website must be easy to navigate, which will help you set your manufacturing brand apart. As many manufacturing companies have dull websites, make sure your site highlights the USPs and is attractive.

#3. Investing in SEO

This might not be a familiar B2B manufacturing marketing strategy, but SEO is vital in today’s world. If you want customers to find your brand, your website needs to be search engine optimized.

Implementing the right keywords and SEO tactics will boost your search rankings and improve visibility. You can either contact an SEO expert or perform keyword research yourself.

As companies aim to gain a competitive advantage, SEO is becoming one of the hottest trends in the B2B marketing world. The strategy helps to improve your brand awareness and enables customers to contact you. Plus, it is a fantastic way to attract a local audience.

SEO will help you improve your marketing and sales strategies. As you’ll be able to reach your target audience efficiently, SEO can help you cut down marketing costs. You can utilize these expenses in other areas to boost your business.

#4. Content Development

One of the best B2B manufacturing marketing tactics is content development, which is gaining a lot of traction in 2022. Providing valuable content to your target and existing customers strengthens your connections with them.

What content does a manufacturing company develop? You can start by publishing valuable articles in your company blog.

  • These articles can talk about industrial trends, the benefits of availing your services, or common customer problems.
  • Try to get backlinks to credible websites to establish your brand’s authority. Include statistics and important examples to add more value to the content.
  • You can also develop case studies talking about how your company helped another organization improve its business. Make sure to highlight your services within the content.

So, content development is a great way to attract customers and gain traffic. That’s why 44% of B2B companies have observed a significant growth in their sales through content development in marketing.

#5. Social Media Marketing

As your customers spend most of their time on social media, you have to strengthen your profile on these platforms. Don’t feel that only product-based companies can rule social media!

Platforms like Facebook and Instagram are becoming popular for enhancing brand awareness. You can utilize these high-traffic platforms to showcase your company’s services. Be it interesting posts or videos—you need to stay active on social media.

Companies are utilizing social media to develop better relations with their target audience. Moreover, it’s a great place to meet clients and key decision-makers to market your company.

LinkedIn is perhaps the best place to connect with key decision-makers of leading organizations. So, your social media presence will help you improve brand authority and visibility.

Tip: Remember that not everything you post has to be promotional. You can also post behind-the-scenes and short vlogs about your company’s work culture.

Tips to Implement B2B Manufacturing Marketing Strategies

Before implementing any B2B manufacturing marketing strategy, you need to look at your business. Your type of services, products, customer base, and targets will help you adopt B2B trends successfully. Here are some tips to go about this –

  • Identify your business objectives, revenue targets, and overall marketing mission
  • Determine your target customer and develop a segmented list
  • Look at which strategies will help you provide better customer experiences
  • See how your services can handle customer paint points
  • Observe competitors understand their strategies
  • Always try to improve existing services for catering to customers’ demands

Instead of convincing the customer to purchase your services, help them understand your brand value. Try to offer them what your competitors might not be providing.

The Bottom Line

B2B manufacturing marketing is about implementing the best strategies to generate leads. But to nurture those leads and convert them into customers, you have to focus on your service quality. At the end of the day, your services will help you set your brand apart from the crowd.

Besides providing valuable services, you can also develop engaging videos for your website and social media portals. It’s a great way to communicate with your customer and position your brand directly.

You can also improve your email marketing to reach decision-makers and customers.



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Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.
Samuel Joseph, Sales Head