a remarkable email open rate
growth in brand awareness
email deliverability rate
an increase in marketing return
Meet the Client
The client is a Unisex Salon Business located in Brookfield, Wisconsin, USA, offering a wide range of quality salon services. From hair colors to the latest haircut trends to eyebrows, lashes, and skin treatments, the client provides various high-quality and professional salon services to help clients refresh their beauty and style. With their customized solutions and top-notch services, the brand has grown from 1 team member at their original Brookfield location to over 85 team members across 4 locations.
Phase – 1
The client approached Blue Mail Media with a requirement to get in touch with salon owners in the US, running businesses with more than ten employees and established before 2020.
With several businesses vying for the same contacts, our client found it hard to reach the right prospects. The client relied on word-of-mouth, social media, and bulk email marketing, but that wasn’t doing any good to their business’s growth. They were investing valuable dollars into futile campaigns without knowing if the companies they were contacting were relevant. The results were unsuccessful outreach attempts, product demos, and sinking ROI.
While the client services were top-notch, their marketing approach needed some work to match the calibre of their service. Our experts discussed and researched their challenges, which led our team to conclude that the client required the right email marketing strategies backed by a targeted and responsive salon owners’ list. Blue Mail Media provided the client with a tailor-made list of 6000+ records, which enabled them to reach the key decision-makers and owners running salon businesses.
Phase – 2
The client had the passion and services for taking their business to a high level, but they needed a boost to help market their uniqueness to the right companies. Realizing this and happy with the results of previous campaigns and lists, the client approached us again with two different requirements.
The client wanted to expand their campaign with C Level Executives, General Managers, Directors, Senior Managers & Other Decision Makers in the US companies that were incorporated in the years 2020 and 2021 and currently have revenue of less than $1.5M every year.
Their next requirement was that they wanted to access business contacts that fall in the SIC code 58 category. Their sales team wanted to engage Owners/Chefs, C-level executives, President and Vice President, Founders, Restaurant Managers from establishments selling prepared foods and drinks for consumption on the premises in the US and currently employing less than 500 workers.
Their prime concern was that they lacked data and could not connect with qualified leads as a result.
Upon listening to the client’s bespoke requests, our data experts provided the client with over 45,000 records with highly targeted, accurate, and verified emails that helped pinpoint their best prospects from these two categories.
- Companies incorporated in the years 2020 and 2021, with revenue of less than $1.5M every year – 5000+ records.
- Companies that fell in the SIC code 58 category and employed less than 500 workers – 40,000+ records.
As the client’s requirement was highly specific, Blue Mail Media used various filters to build targeted and customized lists for the client. Before consolidating the data into the client’s database, we made sure it was validated, cleansed, and updated using our proprietary methods and experts’ skills for smooth running campaigns. Our email marketing experts also facilitated lead nurture campaigns for maximum conversions.
Just a few months into employing our database, the client hit the nail on the head and secured multiple goals that exceeded their expectations. Some of the most significant ones were:
- A whopping 25% email open rate.
- 5X growth in brand awareness.
- Email Delivery rate of more than 96%.
- A spiked marketing return of 296%.
Thanks to a fulfilling sales funnel, the client further expanded their AOV (average order value). The drip campaigns that were executed using our immaculate and carefully compiled data could successfully attract interested leads in the regions of their choice, and the company’s brand visibility, ROI, and growth skyrocketed in record time.