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Email Marketing Decorum – 10 Do’s & Don’ts for Campaign Success

Email is still powerful. This age-old promotional strategy is prevalent in today’s business space because of its simplicity.  Well-planned email marketing tactics will grow brand awareness and spread the word about the products. But in order to make the most out of your efforts, you must follow the right email marketing etiquettes. Take a look at this do’s and don’ts and make a few adjustments in your campaign before hitting the send button.

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Email rules the marketing kingdom. This channel is capable of driving 4400% ROI and $44 for every $1 spent. (Source: Campaign Monitor) This success goes way beyond ROI when executed properly. Some marketers take this area for granted and commit a few common mistakes. If you don’t want to belong to this troop, keep an eye on do’s and don’ts mentioned below while running the email campaigns.

One size fits all approach – Don’t

Send different email to a different group of audience based on the segment they belong to – Do’s

Did You Know?

Email segmentation increases open rate by 203%.   (Source: Neil Patel)

Using unreliable data to send recommendations to the customers – Don’t

Get better information about customers from third-party apps and vendors – Do’s

Did You Know?

The overall data health of 60% of companies are unreliable. (Source: Sirius Decisions)

Manually sending the email to every group of the audience – Don’t

Use automation for more timely delivery of messages– Do’s

Did You Know?

Automated emails generate more than 320%

revenue than manually handling it. (Source:   Campaign Monitor)

Assuming people open emails only on desktop – Don’t

Design your email for mobile-friendly devices of various size – Do’s

Did You Know?

About 53% of emails are opened only on mobile devices and 23% of them open it again later. (Source: Campaign Monitor)

Writing a flat and boring email like a robot – Don’t

Include personalization in your emails to delight the users – Do’s

Did You Know?

Personalized emails are known for delivering 6x higher transaction rates. (Source: Experian)

Using too many Call-To-Action’s in the email body – Don’t

Focusing only on one or two CTA buttons in the message – Do’s

Did You Know?

Emails with a single CTA button increased clicks 371% as well as sales 1617%. (Source: WordStream)

Preventing people from unsubscribing – Don’t

Including opt-out option in every email you send – Do’s

Did You Know?

Hiding opt-out option from the subscriber is unethical and also unlawful under CAN-SPAM, CASL, and GDPR.

Email consisting of too many promotional words – Don’t

Restricting yourself on the number of promotional words to use – Do’s

Did You Know?

Spam accounts for 14.5 billion (45%) emails globally per day.

(Source: Spam Laws)

Cold-emailing to grab the attention of many users – Don’t

Sending email to only those users who opted in to receive your messages – Do’s

Did You Know?

Less than 24% of cold-outreach emails get opened. (Source: Neil Patel)

Investing time only on message and not subject line –Don’t

Take time to write a convincing subject line always – Do’s

Did You Know?

35% of recipients open email based only on the subject line. (Source: Convince&Convert)

Follow these rules to create a high-performing email marketing campaigns and reap fruitful yield.

 



Author: Robert Duke
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.
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