Marketers make innumerable efforts to turn prospects into loyal customers. Having the trust of your customers is a privilege which you must respect because the cost of acquiring new customers is much higher than retaining the existing customers. Appreciating and taking care of your loyal customers is a great step towards creating newer business opportunities and keeping your customers loyal to a brand.
Here are few tips that may help you keep your customers happy through email marketing:
1. Reward Your Loyal Customers:
The maximum revenue comes from repeat customers who believe in the quality of your products and rely on you whenever they need the same. Marketers may run different kinds loyalty programs or offer various kinds of discounts so that customers keep coming back to you again and again. A huge number of customers
2. Share Relevant, Useful Content:
Marketers may share blogs, articles, infographics or videos to help customers make better decisions with their purchases. Sharing free guides and content with their assent can help you create a brand recall value and create a positive impression about your brand more particularly if you are into the B2B segment.
3. Send Wishes and Festival Offers:
You may wish your customers on their birthdays, anniversaries and other important festivals to make a personal connection with them. You may also offer them festival discounts or send free gifts or coupons.
4. Use Personalization:
Analyze the data of your customers’ recent searches and purchases, and accordingly invite them to check out your new products or services. Offering your customers gifts and discounts would be a great idea.
5. Use Interactive Features:
Brands and customers these days are highly technology savvy and it would be a great strategy to keep them updated with total reward points earned, purchase history and other important information to maintain a transparent relationship. This would also send out a strong message to customers that ‘you care’.
Retaining your existing customers is the best strategy you can think of. Though it’s important to acquire new customers, keeping the existing ones happy is more important. Moreover, happy customers are your best brand ambassadors.
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.