Christmas is just around the corner, and if you haven’t planned your marketing campaigns for the festival yet, it’s high time you do a quick planning and put your digital marketing strategy in place. While it’s a holiday season in many parts of the world, it’s also one of best times for marketers to sign off their year on a profitable note. Here are a few digital marketing tips that you may try to shore up your online business in Christmas this year.
1. Optimization for Voice Search:
As per the data stretched by comScore, 50% of all searches will be voice searches by 2020. Accepting the fact, many B2B marketers are investing, and many are planning to incorporate a strong voice search strategy.
Christmas can be a great time for optimizing your websites for the voice search technology. It will not only simplify the searching process for your B2B buyers but also will satisfy the needs of the next generation users who believe in everything that belongs to the latest in technology. This will bring you increased click-through rates with higher engagement.
2. Conduct a Webinar with Festive Theme:
Webinars are one of the most trusted digital marketing trends that let you interact with your audience in a more personalized manner. And when your prospects are connected more personally, the chances of turning them into leads rise naturally.
Now the hard fact is webinars are quite common and thus, most of the times they go unnoticed.
A Christmas-themed webinar can be an excellent way of appealing to the prospects that otherwise might skip showing interest in a mainstream webinar. You can also make it more interesting by offering them a holiday discount or a gift at the end of the webinar.
Image Source: pinterest
3. PPC Campaigns:
It’s tempting to invest in a PPC campaign as it looks most profitable to many marketers. But remember, just like you, other retailers and online businesses could also be planning the same. What you can do to benefit the most from your PPC campaigns is to do a proper research and identify keywords that address your clients’ demands rather than using generalized keywords. This will help you keep the costs controlled and will help you drive your target customers to visit your website.
4. Videos or GIFs:
Christmas is the time when people are in happy festive spirits. Leverage this festivity in the air by giving something unique in the form of content to your audience. Videos and GIFs can capture their attention better than anything else.
Remember that B2B clients look for content that gives them value. Thus, create educative video content that goes with the yearlong tone of your business. Give it a touch of Christmas. Form a story depicting the purpose of the video, keep the content short, add a clear CTA.
5. Review and Retouch Your Website’s Landing Pages:
When your target audience visits your website, there should be the right set of hooks on your landing pages to hold their attention. You may draw their attention to the most exciting product that you offer, or you may highlight specific offers on your landing page that they may find interesting.
6. Social Media:
Social Media is one of the most effective marketing platforms which may do wonders for you. Many B2B brands are using social media to interact with their audience. Depending upon the interests of your target customers, decide upon the social media platforms that you would like to promote your products or services on, and post compelling content, offers, images and videos that may help you bring traffic to your website. You may also use sponsored adverts to improve your online visibility and boost conversations around your brand across different platforms.
7. Organize a Christmas Get-together:
Holidays can be very daunting when it comes to reaching your business clients. Organizing a conference or a business meeting might not work if you want to connect with them on a broader level.
A thematic get-together can serve all the purposes here. Plan for a get-together and send invites to your long-termed clients with some new reputed ones. Give it a fun factor of Christmas and believe us, they won’t let it go unnoticed.
8. Email Marketing:
While all other marketing platforms are flooded with promotional content, emails are something that may still get you the desired results. Email marketing, even on holidays, can significantly help you generate higher sales especially when you send emails to your subscribers as they have already signed up to receive your emails and are interested in your offerings. Also, remember that all of us love coupons, codes, and offers, and if you drop one in your customer’s mailbox, there are chances that they may check your product out and may buy it. Don’t ignore the positioning of the call to action buttons while designing your email.
Image Source: campaignmaster
9. Content Promotion:
Creating relevant and useful content for your target audience may help you attract a high amount of traffic. Identify topics that your target segment could be interested in, design appealing content, and promote the same across all possible platforms complimenting the same with relevant pictures, gifs, and videos.
10. Don’t Overdo It:
Getting into the festive spirit is the requirement of both B2B and B2C industries but overdoing it can turn-off your prospects. Also, accept that not everyone on the list of your clients celebrates Christmas and not everyone likes the Christmas-themed marketing campaigns.
Move with balance. Before shooting any marketing campaign on this occasion, first, learn more about your prospects. Send your thematic messages only to those who celebrate Christmas. But that doesn’t mean you should forget your remaining audience. Create different messages for them having the same offer/offers. And this is how you can entice all – your existing as well potential customers.
Christmas brings a marketing chaos making it difficult for many B2B marketers to get their message heard by their audience. The above-mentioned ways can help you create a comprehensive digital marketing strategy for your Christmas campaigns. Try these and let us know what worked the best for you and how? Also, if we missed something on the list, we will like to hear from you!