We are heading towards the most magical time of the year – Christmas. This is the right time for businesses to catch up and reach yearly sales goals. Marketers, who play a crucial role in generating quality leads, squeeze their head this season to stand out from the crowd.
Like it or not, it’s the busiest shopping period where marketers usually miss their good time with family and friends. If you want to grab a delicious hot chocolate and sing Deck the Halls along with your loved ones this Christmas, get your email marketing strategies in order now.
Whether you’re sending a holiday newsletter to your subscribers or trying to tap into the last minute shopping splurge, planning gives you time to enjoy the festivities.
So, look no further. We have mentioned some of the unique ways to format your Christmas email newsletter. Follow it to make your holiday greeting fruitful.
1. Inspire With Full Of Ideas
The holiday season isn’t only about your beloved customers. It’s all about their friends and families. Receiving offers on beauty products might impress several women in your list, but that’s not going to help them find the best gift to their partner or friends. So, merely segmenting your current customer’s list to personalize the offers won’t be of much help this Christmas.
You should think out of the box!
Come up with the dedicated space in your newsletter only to inspire subscribers on the “perfect gift” for their loved ones (gifts for your husband, gifts for moms, gifts for grandkids, etc.). Make sure your Christmas newsletter has the ‘wow’ factor that’s missing in other emails.
Have a peek at the “Tovala’s the perfect gift for everyone” newsletter. Don’t you want to impress your customers with ideas like this?
Image Source: Really Good Emails
2. Offer a Little Reminder
Everyone has their checklist of what to buy during Christmas holidays. It could be decorative items for the home or office, lights, and ornaments, special Christmas outfits, and accessories, seasonal foods and beverages – the list is really long!
Utilizing this opportunity to create a checklist of anything and everything that your customer might want to get will make a great addition to your email campaign.
Show your subscribers that you care by offering a little reminder of various options that they have and how you can help them get it.
Take a look at this newsletter that shows the full list of products one could buy before Christmas to decorate their place.
Image Source: The white company
3. Add an Element of Scarcity
Marketers talk a lot about urgency and scarcity, simply because it is an effective tool to convert prospects into customers in a short period.
Christmas is the right time to frame such scarcity-infused clearance sale. It could be a freebie, discount code, or free shipping, add a time limit to increase the attractiveness of your campaign.
Rifle Paper Co has come up with a similar newsletter idea. With a subject line “Free Gift. Last Chance. Open This”, the company let the subscribers pick a present after spending $25.
Image Source: Really Good Emails
Instilling FOMO without overwhelming your subscribers is a smart way to incorporate festivity into your limited-time holiday offers.
If you are looking for a quick tweak to drive extra sales instantly, this is the right time. Turn up the heat this Christmas by throwing scarcity into the marketing mix by limiting your supply!
Also Read: Essential Digital Marketing Tips for Your Christmas Campaigns
4. A Special Gift for Subscribers
The more you offer, the more you earn! Follow this marketing intonation if you want your customers to buy more from you. Think about how you can please your subscribers, what kind of special gift can make them happy? The most popular practice used in almost every Christmas newsletters are coupons or free delivery.
Tweak the same idea by offering a special gift to your customers.
Here’s an email from Puma. It’s a simple message including all the usual elements – a banner, a link to shop, and a navigational bar. It quickly communicates the offer in detail that’s going to save your money if you still haven’t purchased any Christmas presents for your loved ones – Free overnight shipping.
Image Source: Puma
5. A Simple and Warm Wish
The warmth of Christmas brings everyone closer to each other. Isn’t that sweet?
As a marketer, you can spread the spirit of the holiday season by sending personalized messages to your contacts (be it a Christmas wish or a thank you note) and make them feel a part of your brand.
Here is a heart-warming “Thank You” note sent out by Merry and Brighton on Christmas.
Image Source: Merry and Brighton
This is an excellent way to make your subscribers feel special and let them know you reach out to them not only to sell but also you care about them.
6. Trigger Curiosity with Games
Send a riddle, puzzle, or online scavenger hunt as a surprising Christmas newsletter. Take advantage of the holiday season to build more engagement with your audience by gamifying the email design.
Here is a cool email template design by Taco Bell, the tex-mex fast-food chain for their Christmas email campaign. The company knows exactly how to ignite the spirit of Christmas tradition. It asks the subscriber to play a game with them with the theme of Christmas to get their attention fast.
Image Source: Really Good Emails
That’s a pretty cool example one can add to their Christmas newsletter ideas list
7. Use Humor in Email Copy
Newsletters are often boring. And, if you use the same pattern throughout, you may lose some quality leads for your business. According to MarketingSherpa’s Customer Satisfaction Research Study, 17% of the customers unsubscribed from a business email newsletter saying it was dull!
So, does humor offer an excellent way to go here? Yes, although not at all times. Especially during the Christmas season, marketers can brainstorm some great campaign ideas to include humor like a genius.
Some tips to add holiday fun into your subject lines and email copy:
- Use the funny subject line with the actual punch line in the email body.
- Catch reader’s attention with good references they would love to read.
- If you don’t include any funny text or the CTA, at least add some funny images in your message.
- Wrap up with a smart CTA that encapsulates your real purpose – Making your customers laugh and drive sales.
See how BarkBox made this Christmas email both funny and festive:
Image Source: Really Good Emails
Wrapping Up
Christmas is filled with a lot of competition in the market, but a well-planned and thoughtfully designed newsletter will go a long way this holiday season. So, keep these things in mind as you head into the biggest shopping period of the year.
Good luck and a Merry Christmas!