Best Time to Send an Email Blast

Timing matters, particularly when it comes to making your subscribers open and read your emails. That being the case, schedule your messages for the perfect time to have a massive influence on your campaign’s efficacy.

To help you out, we have accumulated some of the most advanced and up-to-date data in this Infographic articulating the best time to send email blasts. These numbers are broadly affirmed by the email marketing community. Go through it to find out what data says and build a favorable beginning for your next email campaign.

Best Time to Send an Email Blast

Infographic Content:

The Best Day of the Week to Send Emails

  • Tuesday #2
  • Wednesday #3
  • Thursday #1

The Best Day for High Open Rates

  • Thursday – 18.6%

The Best Day for High Click-Through Rates

  • Tuesday – 2.73%

The Best Day for High Click-To-Open Rates

  • Saturday – 14.5%

The Best Days for Lowest Unsubscribe Rate

  • Sunday & Monday – 0.16%

Top Performing Time

  • 8 AM – for Email Open Rates
  • 10 AM – for Engagement Rates
  • 5 PM – for Click-Through Rates
  • 1 PM – for the Best Results

Difference between the AM and PM Hours

AM:

  • Open Rate – 18.07%
  • Click Rate – 2.36%
  • Revenue Per Recipient – $0.21

PM:

  • Open Rate – 19.31%
  • Click Rate – 2.62%
  • Revenue Per Recipient – $0.27

Best Email Send Time for Industry

  • Marketing Services –Wednesday – 4PM
  • Retail/Hospitality – Thursday – 8AM to 10AM
  • Software/SaaS – Wednesday – 2PM to 3PM
  • Restaurants – Monday – 7AM
  • Ecommerce – Wednesday – 10AM
  • Accountants/Financial Advisor – Tuesday – 6AM
  • Professional Services (B2B) – Tuesday – 8AM to 10AM

Timings That Won’t Work

  • Weekends
  • Mondays
  • Nighttime

Start Optimizing Your Email Campaign Using These Data

 

Source: WordStream, Omnisend, Campaign Monitor, Klaviyo, Sendinblue



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Author: Robert Duke
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.
Lance Rogers, Consultant