A list broker can facilitate you to find the ideal mailing list if you are planning to send a direct-mail postcard, brochure, flyer or a catalog to a certain group of people. However, there are many small business organizations that do not believe in taking the help of list brokers to find a perfect mailing list, because they fail to understand that this is an essential step to direct – mail marketing success. Remember that a full 40% of your direct mail marketing are totally dependent on the quality of your mailing list, therefore it is always advisable to work with list brokers.
Below listed are certain facts that you need to know about working with List Brokers
1. Specialized lists brokers are knowledgeable: Always remember that experienced list brokers with good repute are quite knowledgeable about the direct-mail marketing business. Therefore, if you tell your list broker who you are targeting or planning to target they will surely find the perfect list for you. Proficient list brokers know which list perform best for a particular type of industry. There are some list brokers who predominantly manage mailing lists for a particular niche industry. By working with list brokers you can definitely be sure that when you connect it with the other important factors, it will surely give you a good return on investment.
2. List brokers deliver good results, although they come economical: Are you planning to perform list hunting all alone? If yes, then keep in mind that list brokers are the expert who can do this entire work for you. Moreover, they can give you a better opportunity to succeed in your marketing campaign, and if you are wondering what will they charge you then the obvious answer is nothing, as they are paid commissions by list sellers. However, there are some list brokers who offer extra services like printing and mailing, consulting, getting your mailing permit and other direct-mail services, for these services, they will charge you, but these are the things you will either have to do it yourself or hire someone to do it for you. There are some business organizations who rely entirely on the list brokers to carry on everything.
3. When you call, have your demographics in mind: Before calling or consulting your list broker it is always advisable for you to do some homework so that you are well prepared in advance. So, think about at least three best customers of yours, likewise, you must be well equipped with the answers like What demographic data and other qualities do they share? Why do they carry out business with you? Etc.,. Knowing these answers can enable you to describe your ideal client in detail, as a result your list broker can fetch you with the perfect lists that match up with your business.
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.