As the demand for B2B data is rising globally, data resellers have been proactively filling the gaps in the market. They procure data from multiple sources and sell the same to businesses who are in need of sales and marketing data. A data-reseller works as an extension of data vendors who build industry/region specific databases and wish to market the same to different geographies globally. And thus, they act as partners to data vendors and help them make greater revenues by being their extended sales team. Data-reselling can be a profitable business only if the data they procure from data vendors and pass on to customers meets the highest quality in terms of accuracy, delivery, and service. This is why Data resellers must choose their partners keeping in mind the following things:
1. No Compromise on the Quality:
Data resellers build a reputation by selling data which helps marketers meet their multi-channel marketing goals. As a data reseller, you cannot afford to disappoint a customer who is relying on you for qualitative data. That is why the source you procure the data from carries a lot of importance. Data resellers must choose data vendors whose data meets the highest quality in terms of accuracy and reliability.
2. Quick Processing of Your Requests and Timely Delivery:
Data resellers work under tight deadlines and they need to deliver data to customers in a stipulated time. But they cannot keep their promises if the data vendor they are relying on delays the delivery. Hence, it is very important to work with data vendors who are professional in their approach and consider your deadlines as their own. Timely delivery of data without compromising on the quality of data is a primary characteristic you must seek in a vendor.
3. Single Source of Data:
For a data reseller, procuring data from different vendors can sometimes become tricky. To bring consistency in the quality and design of their databases, resellers should better select a single database vendor who has the needed resources to support all their data requirements. This way resellers can gain continuous support from their vendors in terms of list building and campaign execution for the clients.
4. Satisfactory Profits:
A data reseller works as an extended partner for a data vendor and must get the right share of profits for their contribution in increasing vendors’ revenues. A data reseller must ensure that they are making considerable profits for their sustenance and growth. And so they must choose a database vendor who ensures a healthy profit margin for them.