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Blue Mail Media Helps a Software Company Increase its ROI By 34%
Client Background
The client is a renowned UK based Software Development Company founded in 2004. With its unique approach in delivering specific technologies, the client was able to create a niche for itself among the competitors.
Challenges
Due to increased competition, the client was facing immense challenges with regards to marketing. It was important for the client to maintain their dominant position in the market. The client required Blue Mail Media to provide them with a reliable Email Database to execute their marketing campaigns
Solutions Phase
Blue Mail Media appended client’s database with 75% append rate. It was an attempt made towards cleansing the client’s database and replacing incorrect information with the correct details.
Blue Mail Media also built a customized database based on client’s target demography. We provided about 14, 376 fresh contacts on client’s software internal prospecting database. The entire task was completed in 4 business days.
Final Outcome
- 75% append rate achieved.
- The client used the data for email marketing purpose and received a whopping 25% response rate from the campaign.
- 34% increase in ROI.
- 80% accuracy on email appending and B2B email list.
