- March 1, 2016
- Posted by: Robert Duke
- Category: Case Studies
Blue Mail Media Supports UK Based Software Provider with Customized Database and Email Appending Services
The client is a renowned UK based Software Development Company founded in 2004. With its unique approach in delivering specific technologies, the client was able to create a niche for itself among the competitors.
Due to increased competition, the client was facing immense challenges with regards to marketing. It was important for the client to maintain their dominant position in the market. The client required Blue Mail Media to provide them with a reliable Email Database to execute their marketing campaigns
Blue Mail Media appended client’s database with 75% append rate. It was an attempt made towards cleansing the client’s database and replacing incorrect information with the correct details.
Blue Mail Media also built a customized database based on client’s target demography. We provided about 14, 376 fresh contacts on client’s software internal prospecting database. The entire task was completed in 4 business days.
- 75% append rate achieved.
- The client used the data for email marketing purpose and received a whopping 25% response rate from the campaign.
- 34% increase in ROI.
- 80% accuracy on email appending and B2B email list.